Inspiring stories of returning runners and tributes to the fallen on the anniversary of the tragic Boston Marathon bombing have me thinking about the importance of individual and organizational resiliency.  

For nonprofits, diversifying funding is key to creating the resiliency needed to endure trying times.  Within the peer-to-peer fundraising community, one path to diversification involves building a varied portfolio that could include: 

• Proprietary programs (e.g. wholly-owned and operated walks, runs and rides)
• Third-party programs (e.g. leveraging endurance and other events owned and operated by others)
• Independent programs (e.g. enabling and encouraging supporters to create their own real or virtual events benefiting your organization

The loss of control that is part and parcel of independent fundraising led many organizations to resist it for many years, but that tide seems to be turning. To learn more about tapping into this fundraising stream, check out the recording of the terrific webinar we hosted earlier this week on independent fundraising events. It's available free of charge thanks to the sponsorship support of Charity Dynamics.

President

Peer-to-Peer Professional Forum