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Inspiring stories of returning runners and tributes to the fallen on the anniversary of the tragic Boston Marathon bombing have me thinking about the importance of individual and organizational resiliency.
For nonprofits, diversifying funding is key to creating the resiliency needed to endure trying times. Within the peer-to-peer fundraising community, one path to diversification involves building a varied portfolio that could include:
- Proprietary programs (e.g. wholly-owned and operated walks, runs and rides)
- Third-party programs (e.g. leveraging endurance and other events owned and operated by others)
- Independent programs (e.g. enabling and encouraging supporters to create their own real or virtual events benefiting your organization
The loss of control that is part and parcel of independent fundraising led many organizations to resist it for many years, but that tide seems to be turning. To learn more about tapping into this fundraising stream, check out the recording of the terrific webinar we hosted earlier this week on independent fundraising events. It's available free of charge thanks to the sponsorship support of Charity Dynamics.
Best,
President
Peer-to-Peer Professional Forum
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INSIDER INSIGHTS WEBINAR: Producing Corporate Virtual Fundraising Events That Raise Big Bucks
Led by Greg Borkowski of Ronald McDonald House Charities
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Tuesday, May 13 at 1:30 pm ET
In a reprise of one of the most popular 2014 conference presentations, Ronald McDonald House Charities' Development Manager Greg Borkowski will describe how his organization has created a new successful revenue stream at minimal cost by empowering corporate partners to produce virtual fundraising events - a new twist on peer-to-peer fundraising.
Walk away from this webinar with:
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Ways to leverage corporate team fundraising to broaden your reach and tips to guarantee success
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Ideas for an activation kit to get your efforts off on the right foot
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Insight into effectively using team captains and team members
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Up close & personal with peer-to-peer fundraising professionals
Congratulations to Katie Kotkins, director, Cycle for Survival at Memorial Sloan Kettering Cancer Center.
Click here to learn more about Katie and how Cycle for Survival has expanded so quickly - seven new cities in less than two years.
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