Figuring out how to engage Millennials (folks 20 to 32) was the subject of our first webinar of 2014.
The good news: Peer-to-peer fundraising is well-positioned to tap into this sought-after group. In fact, according to the most recent Millennial Impact Report, 83% of those surveyed raise money for causes and organizations.
BUT, Millennials are much more into supporting causes they care about than contributing to institutions. Key to winning them over is demonstrating how their support can make a tangible difference to the cause. As you think about your program communications consider that:
Mobile use continues to rise among Millennials, and most Millennials prefer to get information online. Therefore it is crucial that their mobile and online experience enable them to immediately take action and feel connected to your cause.
Millennials view volunteer opportunities as a way to socially connect with like-minded peers, which moves them beyond technology (social networking) to in-person action. Craft marketing messages that highlight the peer involvement. For example: "Join 20 other people like you at Clean-Up Day this Saturday."
For more insights and to hear the full webinar "Involving Millennials in Your Run, Race, Walk" (free for RWRFC members) we invite you to visit our library of webinar recordings.
Marine Corps Marathon charity runners have gone far above expectations garnering just over $5 million dollars for 131 charitable organizations. These efforts have resulted in an overall charitable increase in excess of $1.5 million raised over last year's marathon event. (Click here to read more)
The Muscular Dystrophy Association (MDA) announced the formation and launch of MDA Team Momentum, a new nationwide endurance program designed to help support MDA's mission to find treatments and cures for muscle disease.(Click here to read more)
The Boot Campaign and the Rock 'n' Roll Marathon Series announced a new partnership to show appreciation for troops and raise funds for military programs at the 2014 P.F. Chang's Rock 'n' Roll Arizona Marathon & Half Marathon. The grassroots initiative which started in 2009, the Boot Campaign will become the benefiting charity of the 5.4-mile Mini Marathon on January 19, 2014. (Click here to read more)
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LOOKING FOR A NEW PEER-TO-PEER FUNDRAISING POSITION IN 2014?
Check out our Industry Job Board!
This month's featured jobs:
The Parkinson Foundation seeks Moving Day Coordinators in San Francisco and Boston to work in conjunction with local chapter volunteers on a new signature walk event
