October 2013 
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As if the past year's hurricane and terrorist attack weren't enough, we've learned in the last month that the types of natural and manmade crises that can put the kabosh on a thon fundraiser seem limitless.

In September, floods caused devastation in Colorado and  the cancellation of several charity events including the 100-mile Good Sam Bike Jam. Kudos to the folks at the Exempla Good Samaritan Hospital Foundation who diverted event supplies to relief efforts.

The government shutdown was to blame for the cancellation of one of JDRF's biggest events, the Ride to Cure Diabetes at Death Valley National Park in California. Doubly frustrating, the shutdown was over by the time of the ride's planned date, but organizers had to cancel in advance to avoid losing a deposit and inconveniencing participants who might have travelled to the remote location for nothing.  

That's why planning for emergencies is going to be a hot topic at our 2014 Run Walk Ride Fundraising Conference.

We're offering special pre-registration at our lowest prices until November 15 along with a 'no-risk' guarantee. Hope you'll join us!

David Hessekiel


Run Walk Ride Fundraising Council  


Honor your most inspiring volunteer!
Your peer-to-peer fundraising is built on the efforts of passionate people surmounting obstacles to raise money from friends, family and colleagues.


The Cash Sweat & Tears Award is a free, easy way to recognize someone who has gone above and beyond to fuel your organization.


You have until December 1, 2013 to nominate an outstanding participant -- whether their achievement relates to dollars raised, overcoming personal challenges or team leadership.
It's simple and free. Just fill out this short survey describing what makes this volunteer so inspiring.

One winner will be honored at the 2014 Run Walk Ride Fundraising Conference on February 25 in Atlanta with a trophy and a cash contribution to your organization. Every nominee is recognized with a Cash, Sweat & Tears Certificate of Merit.

  Enter today so you don't miss the 12/1 deadline!


For more information: www.cashsweatandtears.com
Generous support for the Cash Sweat & Tears Award provided by 

Up close & personal with peer-to-peer
fundraising professionals


Congratulations to:


Alicia O'Neill, Director of Endurance and Race Events at the Multiple Myeloma Research Foundation (MMRF)
Run Walk Ride Sponsored Webinar:
Is the Traditional Charity Walk on Life Support?
Thursday, November 14 | 1:30 pm ET 
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Zombie runs, color runs, obstacle courses and other specialty events are drawing millions of participants at a time when traditional events are finding it harder to attract participant fundraisers. 


If you work on a traditional event, what can you do to keep it from becoming obsolete? 

Join Eventage's Matt Glass and Christie Madsen, Director of National Events and Brand Campaigns at Make-A-Wish America as they explore what ails "traditional" 5Ks and how Make-A-Wish is evolving their Walk for Wishes program and how you can help evolve yours. 


FREE thanks to sponsorship by 





Peer-to-Peer Fundraising in the News

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  • The Immune Deficiency Foundation has a new team-based fundraising campaign designed to support the thousands of individuals and families living with Primary Immunodefiency (PI) across the U.S.(Click here for more information) 
  • Nearly 4,000 riders, runners and walkers netted more than $1 million during the fifth-annual Dempsey Challenge which supports the Patrick Dempsey Center for Cancer, Hope & Healing at Central Maine Medical Center. (Click here to learn more)
  • The Boston Globe explored the impact on charity events of the rapidly growing number of privately-owned novelty and obstacle runs. Some organizers of more traditional nonprofit peer-to-peer programs complained that color runs and other trendy events are dampening response to their recruitment and fundraising efforts. (Click here to read the full article)

Five Things Every Peer-to-Peer Fundraiser Coaching Email Should Include

  • Personalize more than just their first name
  • Keep it short and relevant
  • Use three action items or fewer
  • Provide content to share with their social networks
  • Drive them to fundraise

Learn more about the top five things every peer-to-peer fundraising communication should contain and much more at 


Blackbaud's Peer To Peer Fundraising Bootcamp 

November 5-13, 2013


Click here for more information about the  


Content sponsored by  


NY Times Got It Wrong, Runner's World Got It Right

Last week, The New York Times wrote a flawed front-page article on marathon fundraising.  

It accurately noted that this year many charities are stuck with New York Marathon race entries they paid for, but were unable to find runners to take due to policies the marathon adopted to cope with last year's cancellation.   The Times mistakenly took that to mean that endurance fundraising in general was in trouble.   

As Alicia O'Neill, MMRF's director of endurance and race program, put it in a RWRFC Linkedin Group discussion:


"Our MMRF Endurance Events Program is UP slightly overall in 2013, and we are projecting double digit growth in 2014. The issues and dynamics around NYC Marathon 2012 and 2013 impacted THAT race...not others in my experience. I was interviewed for this story. I had much to say about the HEALTH of charity running, but clearly they wanted to tell another story!"


To it's credit, Runner's World wrote a terrific in-depth story on the New York City Marathon situation on Monday.   Check it out.


Do you have news you'd like us to share?
Shoot us a quick email: [email protected]
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In This Issue
Honor Your Most Inspiring Volunteer
P2P Spotlight
November Webinar: Is the Traditional Charity Walk on Life Support?
Peer-to-Peer Fundraising in the News
Five Things Every Peer-to-Peer Fundraiser Coaching Email Should Include
NY Times Got It Wrong, But Runner's World Got It Right

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 Interested in free access to our webinars and recordings, online promotion of your organization, a copy of the RWR Thirty CD and much, much more? 
Join the Run Walk Ride Fundraising Council today!


The 2014 Run Walk Ride Fundraising Conference will be held on February 25 & 26 at the W Atlanta Midtown. 
Looking for a new professional adventure? 

Job Opportunity
JDRF, ALSAC/St. Jude Children's Research Hospital and Food Allergy Research & Education are just two of the organizations seeking peer-to-peer fundraising pros.