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Greetings!
"If you build it, they will come" may have been true about the baseball diamond in the classic film "Field of Dreams," but any thon fundraising program manager who fails to aggressively court participants is asking for trouble. 
In a recent Run Walk Ride webinar, the American Diabetes Association's Shana Masterson noted the importance of making communication personal and relevant for participants - to cut through the clutter and keep them engaged with your event.
In reading a new eGuide published by Event 360, "7 Event Participant Recruitment Myths," it struck me that while while our industry landscape may change, our participants are not just data points, but people. They will respond, participate and support our causes if we:
- Take the time to understand what motivates them
- Help them understand what we're doing to further our cause and their role in it
- Personalize their experience
Atttracting high value participants may not be easy, but with the right combination of "hi tech" and "hi touch" you can get the job done.
David Hessekiel
President
Run Walk Ride Fundraising Council
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New Book Details History of the U.S.'s Largest Single Athletic Fundraising Event
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 THERE'S STILL TIME TO REGISTER
Rapidly Growing a Small Program
Insider Insights from the
Multiple Myeloma Research Foundation
Tuesday, June 25 at 1:30 pm EDT
 Faced with daunting challenges, including a disease and foundation that no one has heard of, no program, no staff, no budget and no chapters, the Multiple Myeloma Research Foundation (MMRF) launched an Endurance Events Program in 2008. In just five years the program has generated over $8 million and developed marquee partnerships, like the Empire State Building Run-Up, generating widespread publicity and raising significant dollars for the cause.
In a reprise of one of the most popular sessions from the Run Walk Ride Fundraising Conference, hear from Alicia O'Neill about MMRF's incredible journey as well as lessons learned along the way.
Price: $99 or free for Run Walk Ride Fundraising Council Members
Become a member for free access
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AND JUST ANNOUNCED
Tap the Power of Highly Social Campaigns to Raise More Money
Wednesday, July 17 at 1:30 pm EDT How did the Arnold Palmer Hospital's "Arnie's March" raise five times more money than any prior year? What enabled Indiana University' storied "Little 500" race to activate 62 fundraising teams - in just one week? Both organizations tapped into the power of easy-to-use, highly social, personal campaign pages. Join Michael Schmidt, Director of Digital Media & Philanthropy at Arnold Palmer Medical Center and Dave Boyce, CEO of Fundly to learn how these powerful tools can help your organization recruit more participants and raise more money for your events. FREE thanks to sponsorship by |
Turn New Participants into Returning Fundraisers
According to Blackbaud's P2P Benchmark Report, returning fundraisers raise a significant amount more than new participants
How can you ensure your participants will return next year? Create a user-friendly online experience and make fundraising easy by providing online tools that enable them to be successful from the very start.
Learn more about coaching your new participants to become returning fundraisers in this two-part blog series:
Content sponsored by
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- Susan G. Komen for the Cure announced that it is cutting its series of 3-Day Walks from 14 to 7 cities in 2014. The move was prompted by a continuing decline in participation more than a year after a funding controversy involving Planned Parenthood. (Click here to read the full article)
- The Chevron Houston Marathon's Run for a Reason charity program raised $2.2 million to benefit 60 charities, the third consecutive year it broke the $2 million mark. (Click here for more information)
- On May 18, Zoe Romano began running the 2,000 mile Tour de France route to raise funds for World Pediatric Project. (Click here for more information)
- The organizers of the Boston Marathon, are issuing an invitation to participate in the 2014 Boston Marathon to official entrants in the 2013 Boston Marathon who were unable to cross the Boylston Street finish line.
- Nike Inc. is ending its sponsorship deal with the Livestrong Foundation, the charitable organization founded by cyclist Lance Armstrong. Nike will stop producing new Livestrong product at the end of its year and stop other forms of funding in 2014. (Click here to read more)
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Interested in free access to our webinars and recordings, online promotion of your organization, a copy of the RWR Thirty CD and much, much more?
Join the Run Walk Ride Fundraising Council today!
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Looking for a new professional adventure?
This month's featured job:
 The Alzheimer's Association is looking for an Associate Director of Walk in their national office to focus on a sub-group of chapters, act as the primary training and consulting liaison and serve as a subject matter expert on key areas of walk event fundraising. |
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