Greetings!
You think you've got thon fundraising challenges?
A recent trip to China opened my eyes to how tough this work can be. None of the essential building blocks we take for granted in the US exist in China. The nonprofit sector is in its infancy there. After decades in which the state was held responsible for everyone's social welfare, there is no culture of individual giving (and no tax breaks either.)
While visiting Shanghai I had a delightful breakfast with Anita Ding, a fundraiser experimenting with charity events for Xintu, a community health promotion organization. The only significant thon fundraising event in China that they (or subsequent research) could point to was an anti-hunger program nicknamed The Egg Walk which raised about $268,000 this year. 
President
Run Walk Ride Fundraising Council
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Affordable Ways to Measure Your Online Impact
 In athletic event fundraising, social channels abound. To prioritize and evaluate our social media investments, we must measure "performance" and "reach" as well variables we can control such as message content, frequency and timing.
A wide variety of platforms are available for social media measurement, depending on your needs and your budget. Before pursuing a weighty investment in some of the more expensive tools, consider these free (or low-cost) options:
- Facebook Insights, which is built into Facebook's administrator panel, this user interface provides data related to the size of your audience, the reach of your content and the degree of interaction each post receives, among other metrics
- Google Analytics Social Reports requires upfront manual setup, but can provide a holistic perspective of your constituents' online behaviors
- HootSuite is a web-based social media management dashboard which allows you to manage multiple social media accounts all in one place and create customizable report templates to measure multiple channels of social traffic
- TweetReach provides Twitter-specific metrics to illustrate the reach of your hashtags, brand name or URL - indicating the reach and impact of your Tweets
- PinReach is a tool to measure your success on Pinterest based on analysis of your pinboard performance and number of repins
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  Save the Dates! Two exciting webinars in June
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Wednesday, June 12 at 1:30 pm EDT
Unleashing the Power of Your Outliers
Meet the outliers: They are your top fundraisers. The new event donor who just became a major donor. The captain of your team with the most fundraisers. The opposite of your average event participant, the opposite of normal. Join Event 360's Meghan Dankovich, Laurie Schaecher and Suzanne Mooney on June 12 at 1:30pm (EDT) as they provide strategies for identifying, cultivating and retaining this vital segment of your constituent base.
FREE thanks to sponsorship by |
On Tuesday, June 25 at 1:30 pm EDT Rapidly Growing a Small Program
Insider Insights from Multiple Myeloma Research Foundation's Alicia O'Neill
Faced with daunting challenges, including an obscure disease, no staff, no budget and no chapters, the Multiple Myeloma Research Foundation (MMRF) launched an Endurance Events Program in 2008. In just five years the program has generated over $8 million and developed marquee partnerships.
Join us on June 25 for a reprise of one of the most popular sessions from the Run Walk Ride Fundraising Conference, Alicia O'Neill's description of MMRF's incredible journey and lessons learned along the way.
Price: $99 or free to Run Walk Ride Fundraising Council Members
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- Race2Rebuild, the official charity racing team for Rebuilding Together, has launched its first team to raise money to rebuild homes destroyed by Hurricane Sandy. The inaugural Race2Rebuild teams will participate in the Aquaphor New York City Triathlon or the New York Road Runners Staten Island Half Marathon. (Click here for more information)
- Fundraising efforts to support victims of the Boston Marathon bombing are popping up around the country in new and creative ways.
- Race directors from the DICK'S Sporting Goods Pittsburgh Marathon, the Cincinnati Flying Pig Marathon and the Rite Aid Cleveland Marathon have joined forces to provide an opportunity for their participants to show support of the Boston Marathon through donations to the One Fund Boston. (Click here for the full article)
- Lifeway Foods announced sponsorship of a Charity Miles app to benefit the One Fund Boston. The app tracks distances and Lifeway adds 25 cents per mile walked or run. (Click here for more information)
- The first-ever RBC Run for the Kids is scheduled to take place September 21 to 22, 2013 in Toronto. The event will support the creation of the Family Navigation Project, within Sunnybrook's leading youth psychiatry program. (Click here for more information)
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