New ideas to improve your peer-to-peer fundraising

January 2013

Greetings!

Ah, January -- the month of trying to stick to our resolutions. Getting some professional help can add some oomph to your good intentions. (I for one have engaged a trainer to try to get a little buff in time for the March Run Walk Ride Fundraising Conference.)

For thon fundraising managers who want to pump up their results, I suggest you read this blog post by Event 360's Meghan Dankovich.

Meghan boils her improvement plan down to three key questions:

1) How did our events perform last year?

2) What's our strategy for growth in 2013?

3) How will we measure the impact of what we do differently this year?

Don't let February sneak up on you before grappling with those issues with your team!

David Hessekiel

President

Run Walk Ride Fundraising Council

P.S. Some of the improvements we've implemented for the Run Walk Ride Fundraising Conference seem to be working and we're on track for record attendance. Don't delay in registering and reserving your hotel room!

Insider Insights Webinar Series

Strengthening Your Endurance Fundraising
Program in 2013

Tune in on January 30 at 1:30 pm EST to hear from Staci Brown, one of the most experienced players in the endurance fundraising space. Staci will help you kick off your 2013 endurance fundraising program with insights into:

Marketing your program
Selecting the right combination of races
Staffing for success
Retaining past participants
Providing current participants with effective support

Speaker profile: Now president of SLB Consulting, Staci has more than a decade of experience working on and leading endurance fundraising campaigns for The Leukemia & Lymphoma Society, Crohn's & Colitis Foundation of America and the American Cancer Society.

Cost: $99 or FREE for Run Walk Ride Fundraising Council members

Click here to register

Want to hear more from fundraising masters from the comfort of your desk? Check out our library of Run Walk Ride webinars featuring athletic event fundraising masters and first-person perspectives from the most innovative & interesting thon programs around.

Industry News from Around the World

The Rite Aid Cleveland Marathon announced a partnership to bring the first ever MOVathon to Cleveland. Through the MOVathon program, participants will raise money for their choice of four local charities by getting physically active from now until the 2013 marathon.
This August marks the inaugural Obliteride, a community-wide weekend of cycling, celebrations and concerts in Seattle to benefit the Fred Hutchinson Cancer Research Center. The goal for the event's first year is to net $2.5 million and engage 2,500 riders and 1,000 volunteers.
Marta Hodson, Community Relations Manager at the Harry Chapin Food Bank in Fort Myers, Florida has won the DonorDrive Run Walk Ride Fundraising Conference Scholarship.

Sponsored Content

Make Your 2013 Fundraising Wish Come True

Win a free pass to the Run Walk Ride
Fundraising Conference

The team at Fundly thinks it has "built a better mousetrap," a crowdfunding platform to help participants successfully raise money from their extended networks. To introduce it to more of you, they are running a contest to help make someone's online fundraising system wish come true in 2013.

Entering is simple - but don't miss the 1/31 deadline.

The next 20 qualifying entries received by Friday, 1/25 will receive a $25 Starbucks gift card.

Simply reply to this email with 100 words or less describing how you wish your organization's online system could help your volunteers & participants raise more money.

One lucky winner will receive:

A free pass to the 2013 Run Walk Ride Fundraising Conference
A package of consulting services from Fundly to make your wish come true and free use of Fundly's system to reimagine one of your 2013 events

Click here for complete contest details

Improve Fundraising Campaigns with Facebook

A recent study has found that Facebook directly affected fundraising more than any other social network in North America and is the preferred social platform for fundraising activity.

According to the Artez Interactive research, peer-to-peer fundraising campaigns should:

Allow registrants to use their Facebook login when singing up for campaigns. According to research, up to 77 percent of social-media users prefer logging in with social media accounts over creating new accounts.
Provide participants with instructions and tools to share messages, donation landing pages and fundraising pages on Facebook.

Click here to read more about the whitepaper in

FundRaising Success

Do you have news you'd like us to share?

Shoot us a quick email: info@runwalkride.com