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Greetings!
Cancellation of the New York City Marathon in the wake of Hurricane Sandy was big news for hundreds of endurance fundraising programs.
Many nonprofits creatively improvised ways to take care of and engage disappointed marathoners. Some, like members of Team World Vision, used their hands instead of their feet to help communities devastated by the storm. Others ran symbolic courses to fulfill their obligations. Jeremy Goodman organized his own marathon in Connecticut to honor the many people who helped him raise more than $100,000 for the The Hole In The Wall Gang Camp.
The New York Times carried an Association of Fundraising Professionals prediction that two-thirds of runners would honor their charitable commitments. Brandon Wilmoth, with ALSAC/St. Jude Children's Research Hospital, was among those who told us that the cancellation was keeping many of its participants from meeting their fundraising goals. To compensate, St. Jude offered complimentary entries to their sold out Memphis Marathon Weekend to displaced NYC runners.
Still reeling from this unprecedented challenge, the New York Road Runners Club has yet to announce its 2013 charity program policies. Whatever they decide, it's sure to be a hot topic during the Endurance Summit at the 2013 Run Walk Ride Fundraising Council Conference.
President
Run Walk Ride Fundraising Council
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Use Storytelling To Take Your Thon to New Heights
Ten Tips for Effective Storytelling
 The four most powerful words in the English language are "Once Upon A Time," according to Matt Glass, partner and chief creative officer of Eventage.
During Run Walk Ride Fundraising Council's November webinar, "The Art of Storytelling," Glass described how packaging your communications in powerful stories can help you build valuable connections.
Glass shared Ten Tips for Effective Storytelling - including:
- Differentiate your organization's story by being specific and sharing what makes your organization unique
- Tell emotional stories, emphasize how the storyteller felt
- Find your hook - and use it to engage listeners
You can watch a free recording of the full webinar thanks to sponsorship by Eventage.
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 Have you reserved your spot at what many call "the best peer networking conference in the thon industry?" Join us in Atlanta, Georgia on March 13 & 14 to experience programming tailor-made for your event.
Don't miss success strategies shared by peers from some of the most successful athletic event fundraising programs including The Leukemia & Lymphoma Society, 24 Hours of Booty, AIDS/LifeCycle, American Lung Association, JDRF, MMRF, National Multiple Sclerosis Society and Susan G. Komen for the Cure.
New this year:
Early-bird registration ends January 15, 2013
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We're pleased to announce the DonorDriveŽ Run Walk Ride Fundraising Scholarship Program, which will award one winner with a free pass (including travel costs) to attend the 2013 Run Walk Ride Fundraising Conference on March 13 & 14 in Atlanta!
Submissions will be judged based on a short essay (100 words or less) on how you and your organization would benefit from attending the conference.
CLICK HERE TO ENTER TODAY
Entries due by December 14, 2012.*
* Only open to organizations that have not previously sent employees to attend the Run Walk Ride Fundraising Conference. |
December Sponsored Webinar:
Helping Thon Participants Host Successful Independent Fundraising Events
 An increasing number of proactive nonprofits are helping supporters hit their thon fundraising goals by giving them the advice and tools they need to throw successful independent events from happy hours to formal dinners.
Live events provide a powerful platform for raising a lot of money, quickly. When combined with traditional online fundraising strategies, your athletes cannot just meet their fundraising commitments, but crush them!
Join the Run Walk Ride Fundraising Council on Thursday, December 6 at 1:30 pm ET as Christine Bohle, Senior Marketing Manager with Eventbrite, shares:
- Practical advice on how to help your athletes choose the right event(s) to raise money
- Great event ideas, planning best practices and tips to help your fundraisers get started
- Tools your organization can use to manage how your brand is represented at 3rd party events
- Ways to use your fundraisers to attract new athletes, and track all dollars they generate offline
Price: FREE, thanks to sponsorship by Eventbrite | Register Now
Save the date for our first 2013 Run Walk Ride Fundraising Insider Insights webinar on 1/23/13 when the American Lung Association's Andrew Feast shares the story of the "Fight for Air Climbs"
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Beyond Cash
What Else Should You Be Measuring?
 It's that time of year again - time to take stock of what worked and what didn't. While your event's most important goal is to raise money for your mission, it's not the only thing you should be measuring. To plan for success in 2013, Event 360's Laurie Schaecher highlights some things you should be thinking about - beyond funds raised, including:
- What percentage of your participants actually fundraise?
- How many people are coming back to your event each year?
- Did your marketing efforts bring in new people?
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Recognize Your Most Valuable Volunteer
Thon fundraising is built on the passion of millions of people who take on physical challenges and raise money from friends, family and colleagues. The Cash Sweat and Tears Awards recognize those who have gone above and beyond.
We invite each athletic event fundraising program in the US and Canada to nominate one inspiring participant for the Cash Sweat and Tears Award. Every nominee will be recognized with a Cash, Sweat and Tears Certificate of Merit.
The winner will be honored at the Run Walk Ride Fundraising Conference with a trophy and a $500 contribution to the group they support.
Nominating someone is easy. Just share a short description of what makes this volunteer so inspiring. Check out some of our past winners.
Ready to submit your nomination?
Deadline: December 31, 2012
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Do you have news you'd like us to share?
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Check out industry opportunities
Run Walk Ride Job Board
Interested in free access to our webinars and recordings, online promotion of your organization, a copy of the RWR Thirty CD and much, much more?
Join the Run Walk Ride Fundraising Council today!
The 2013 Run Walk Ride conference will take place March 13 & 14 at the
W Atlanta - Midtown
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