| Display Within a Display|
Book Lovers Catalog Page a Fun Sell
by Brian Juenemann, PNBA Marketing Director
With Holiday Books guides in stores for a couple of weeks now, booksellers have, no doubt, spotted a special section in the 2012 version. The Book Lovers
feature (p.7), sponsored by our own NWBL, is a spotlight on books celebrating books, of which there were plenty in publisher lineups this fall.
I realized the industry was providing me a theme before heading to BEA this spring, so I brought along my pitch. And those who got it, got it. The idea was met with enthusiasm at several stops.
Black Dog & Leventhal got the momentum rolling with My Bookstore
, one of my original inspirations for the feature. Paul Kozlowski, of Other Press, responded to the idea, writing in a follow-up email that they wanted to commit Monsieur Proust's Library
: "I like your 'books about books' theme!" Simon & Schuster was hip, and ended up with one adult and one kids title, The Books They Gave Me
and The Fantastic Flying Books of Mr. Morris Lessmore
. Cider Mill Press, The Little Book of Books
, and F, S & G, Mr. Penumbra's 24-Hour Bookstore
, each received post-BEA email pitches and wanted on board immediately.
Not everyone was inspired by my vision, so there are notable absentees. But these six books made for a solid one-page feature in the catalog that's easy to build into a display in your store--and it's easy to build around. So start pulling all of those book lovers books from your shelves, and spread the love.
|Online ABFFE Art Auction A Go|
eBay Variation of Popular BEA Fundraiser
Hurricane Sandy didn't make things any easier, but ABFFE's first ever
|outside the ABFFE office|
"Sandy was a setback, but we have a lot to be grateful for. Our office itself was not damaged, and the art that we had already collected is safe and sound," said ABFFE President Chris Finan. "We are confident that we will be able to launch on time."
More than four feet of water breeched the lower floor of the South Street Sea Port office building that houses ABFFE headquarters.
| NWBL Noteworthies |
Recent Site Highlights
* The 2013 Pacific Northwest Book Awards finalists were announced with the publication of the Shortlist Nov. 13.
* Kathleen Flenniken has impeccable timing. The same day the recently named Poet Laureate of Washington's interview with John W. Marshall's ran on NWBL, she was named as one of the finalists for a 2013 PNBA award.
* Fresh off his D.B. Cooper BuzzBooks win at the tradeshow, William Sullivan shared his "if Jo Nesbo can do it" attitude with interviewer Amanda MacNaughton.
* It's good to be the Shelf Talker. Jeffrey Shaffer scored a new muffler, an epic one-liner and blueberry pancakes from Annie Bloom's customers!
* Another shortlister to recently talk with us is Maria Semple, who admitted to Lindsey McGuirk that she took the disappointment of slow sales for her first book out on Seattle in her second.
|From Shelf Awareness: Dancers Among the Stacks, Elliott Bay Book Co. Photo by Jordan Matter|
| Get Kobo-Proactive|
Time to Bring Customers Up to Speed
With the switch from Google eBooks to Kobo underway
, it's time to ask your customers to join you on the learning curve
Eagle Harbor Book Co. is hosting a hands-on Kobo Q&A
this weekend and their invitation ends with a very simple request: "If you are thinking of an eReader, please consider the one that will link automatically to your local bookseller!"
Have you told your customers about your switch to Kobo?
|Member Notes |
Want to be a WBN 2013 Host Store?
Dec. 1 is the deadline to sign up your store to be a distribution hub for your local book givers. The terms and application requirements are here
. Email completed forms to Carl Lennertz
The University of Washington Press has changed its rep affiliation. Here are your new contacts for the Northwest region:
Sales and Publicity Manager, Univ. of Washington Press
Phone: (617) 871-0295
Fax: (617) 945-0137
OR, ID, MT and AK:
Columbia Sales Group
Phone: (310) 488-9059
Fax: (310) 832-4717
Thanks to these PNBA stores for their outreach and congratulations to the local recipients of 2012 Matching Literacy Grants:
Armchair Books, Pendleton, OR
$100.76 to Altrusa Club of Pendleton
Grass Roots Books and Music, Corvallis, OR
$299.62 to SMART of Corvallis
Mockingbird Books, Seattle, WA
$300 to Page Ahead of Seattle
Parnassus Books, Ketchikan, AK
$300 to Community Connections Early Learning Program of Ketchikan
Sunriver Books & Music, Sunriver, OR
$215 to Raging Readers--Battle of the Books of Sunriver
End of the Trail?
Trails End Bookstore, Winthrop, WA, is looking for new owners to purchase the business. Julie and Ken Tate-Libby cite the difficult realities of raising a family on the earnings of an independent bookstore as their reason for selling Trails End. However, the business is solvent, grossing over $350,000 per year. The owners must sell Trails End by December 31, 2012, or will be forced to close the store. For more information, please call Julie Tate-Libby at 509-997-3089 or 509-996-2345.
St. Helens Book Shop to Close
As reported by owner Lori Cardiff on the store's website: "We responded to the economic slow-down by shrinking our floor plan, tightening our belt, and pushing through the elections and into the holidays, but unfortunately, given our daily sales, it just wasn't enough."
SCIBA Director Resigns
After 13 years at the helm, Jennifer Bigelow, Executive Director for the Southern California Independent Booksellers Association, is calling it quits. "After much thought, discussion with my family and Mary Williams, President of SCIBA (Skylight Books), I feel that my focus needs to be directed to my family."
|2013 Calendar |
Jan 27, 28 Annual PNBA Board
Retreat, Troutdale, OR
April 4 ABA Forum, Seattle (tentative)
Now On NWBL
PNBA classified advertisement listings are now featured on the NW Book Lovers blog. NWBL greatly broadens the options and the audience for NW book-related postings. Current PNBA members are eligible for free classifieds. Contact Jamie for guidelines and scheduling.
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