|We Love Generating |
New Sales Leads!!
by guest author Jim Barrett of Leads4Growth
Is this the attitude at your company?
In all of my years of business development and consulting, I've never had a client tell me that. Somehow, this essential business task has a way of ending up on the back burner. Isn't it easy to get focused on other "pressing" matters? But in choosing to delay lead generation, you are choosing to delay your business growth.
"Okay..." you say, "but where do I start?" Good question...the first of many questions that you'll need to ask - and answer - as you approach the topic of lead generation. But first, let's take a closer look at the definition of this term, one that I believe includes four critical components:
- Calling key decision-makers in companies you want to do business with.
- Beginning to develop a strategic relationship with them.
- Selling your services as a high-value solution (which keeps you from competing on price).
- Help your prospects to remember you when their elusive "time of need" occurs.
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Jim Barrett is the President of Leads4Grow; a business development and consulting firm. He has successfully accelerated his clients new business growth by generating productive, high-level meetings with executives from Fortune 500's to emerging, fast growth companies. He may be reached at Jim@leads4growth.com.