Visualise Newsletter
Retail Activations
February 2016 
Magnum Doubles Campaign



Visualise recently worked with Unilever on their Magnum Doubles exclusive launch in Dunnes Stores.
With a uniquely designed concept by Unilever who worked alongside Designbank MBD, Visualise managed the production & activation process of the iconic Magnum Box in store.

This concept was recreated as a lifesize model and was fashioned to engage shoppers and build excitement around the Magnum Doubles Campaign which will officially launch in April.

If you would like to discuss the above in more detail, or find out how we can help you create an unmissable in-store campaign please contact a member of the Visualise team today on 01-2814847. 

POPAd Trolley Campaigns 














Avonmore Supermilk POPAd Trolley 
Avonmore Supermilk POPAd Basket






               Keelings POPAd Trolley                   McCain POPAd Trolley 







     



Neslte Cereals  POPAd Trolley                                  Fibre One POPAd Trolley 

Take a closer look - click on the images to enlarge!

POPAd Trolley:
The average shopper spends between 31-45 minutes in store doing their grocery shopping*. 
Our POPAd trolley format puts a brands message directly in front of the shopper for the duration of their trip and targets them whilst they are making their all important purchase decisions. *(Research from Shopper Nation Report). 

If you would like to discuss booking some in-store activity, please contact a member of the Visualise team today on 01-2814847. 


 
February 2016

Panadol Extra 
Dove Men 

PharmaSeen TV:
 PharmaSeen TV is located at the prescription counter and enables advertisers to reach over 1 million shoppers per month across 200 pharmacies nationwide.

Why Choose PharmaSeen TV?
 PharmaSeenTV allows the supplier:
  • Communicate and reach shoppers a time and place where they are predisposed to purchase. 
  • Deliver a message with a dynamic and eye catching content.
  • Educate shoppers about product benefits.
  • Increase sales - PharmaSeen TV is a proven and effective sales driver.
For further information about the PharmaSeen TV network or advertising opportunities please contact Eoghan on eoghan@visualise.ie or 
on (01) 2814847

 
C-Store Campaigns 
 
                           Lucozade Energy                                                              Fanta Rock Shandy 

Take a closer look - click on the images to enlarge!
 
C-Store Digital Screens:
Our C-Store Digital Screen format is located in 100 of Ireland's busiest convenience stores and gives a footfall of approximately 1.5 million shoppers per 2 week ad cycle. 
 
This exciting and dynamic format features two 19" screens located at the point of purchase, giving brands an unrivaled opportunity to target their shoppers and influence impulse purchase decisions directly at the point of purchase. 
 
Click here to review some of our C-Store Screen Campaign Case Studies.

Nivea POPAd Trolley Case Study

Throughout Cycle 18 2015, Nivea ran a campaign on the POPAd Trolley format for their 
Male and Female Moisturizing cream product in 28 Dunnes Stores nationwide. 
 


The objective of this research campaign was to measure the sales of the Male and Female Moisturizing cream products in test stores which had an advertising campaign on the POPAd Trolley format against control stores which had no POPAd Trolley advertising. Sales data was analysed & provided by Dunnes Stores, in which highlighted a 16% Sales Difference in the Test Stores VS Controlled Stores.

Click here to see a selection of our POPAd Trolley Case Studies. 
Shoptalk:
Issue 1 2016
 
This edition of Shoptalk takes a look at...
  • Some consumer, shopper and retail trends which are shaping the shopper marketing landscape, and which all of us must be aware of as we look to the future for the brands and categories we work on.
  • Expert Opinion from Kathryn Dodd, Shopper Marketing Manager at Unilever.
  • An informative piece on the importance of content for digital signage in the retail environment. 
  • Recent case studies showing the effectiveness of our POPAd Trolley format.
  • Examples of some of our recent retail activation work and
  • Our regular Shopper Marketing Worldwide feature.
To find out more about our Shoptalk Issue 1 please read here!
Visualise | | info@visualise.ie | http://www.visualise.ie
Unit 15, Solus Tower Estate
Corke Abbey Road
Bray
Co. Dublin,

Visualise | Unit 15, Solus Tower Estate | Corke Abbey Road | Bray | Co. Dublin | Ireland