Visualise Newsletter
December 2015

'Making Shopper Engagement a way of working'
Stephen Rust, CEO engage
 
engage recently completed research exploring the current state of Shopper Marketing in Ireland. The purpose of this study is to help companies as they endeavor to grow by understanding the perspective of shopper marketing from key practitioners in the Irish FMCG industry.

To read more from this study click here.
Upcoming Shopper Marketing Training Workshop...

Engage will be running a Shopper Marketing training workshop on Tuesday 12th January 2016 in Dublin. The training workshop will be an interactive full day session covering ...
  • How a shopper centric approach will help drive growth
  • Developing effective and efficient 3-way insight
  • Developing a mix that transforms shoppers' behaviour
  • Enhancing returns on retail investment

Should you be interested in the training workshop, or would like to find out more, please contact us at the number or email below...

Stephen Rust, CEO engage consultants Ireland
t: +353 (0)1 6875776
e: contactIreland@engageconsultants.com                           
w: www.engageconsultants.com

NEW 
2015 POPAd Trolley Case Study: Old El Paso Sizzling Fajita Kit 

During the month of March (Cycle 6) General Mills ran a campaign on the POPAd Trolley format for their Old El Paso Sizzling Fajita Kit product in 10 Dunnes Stores nationwide. 


The objective of this research campaign was to measure the sales of the Old El Paso Sizzling Fajita Kit in test stores which had an advertising campaign on the POPAd Trolley format against control stores which had no POPAd Trolley advertising. Sales data was analysed & provided by Dunnes Stores, in which highlighted a 28% Sales Difference* in the Test Stores VS Controlled Stores.

 
*Sales difference figures supplied by our retail partners, based on difference in sales between stores with POPAd Trolley advertising compared to stores that had no POPAd Trolley advertising in place.

During the month of November Visualise activated an in-store campaign for Nestlé's Quality Street in a number of Tesco and SuperValu stores. Visualise worked closely with Havas Worldwide Dublin to execute their idea for the Quality Street campaign in-store.

 

The Tesco campaign was focused on a promotional concept to"Bring a loved one home this Christmas" with an amazing competition prize of a trip worth €2,000. This campaign ran in a number of Tesco Extra Stores nationwide and was well received by shoppers and retail staff alike.


During the month of November, Visualise worked alongside Goosebump to help activate a 'WOW' idea to highlight Dairygold's "30th Anniversary" at store level. This activation was designed by Goosebump and executed by Visualise in a selection of SuperValu stores nationwide. Visualise worked with Goosebump to recce stores, develop keylines, manage the print production and oversee final installations / removals in store. 

Before Image:
After Image:

 
 

  
Tayto Crisps POPAd Trolleys


      
           Tesco Mobile POPAd Trolleys
Take a closer look - click on the images to enlarge!

POPAd Trolley:
The average shopper spends between 31-45 minutes in store doing their grocery shopping*. 

Our POPAd trolley format puts your brands message directly in front of the shopper for the duration of their trip and targets them whilst they are making their all important purchase decisions. 

Can we help you? 
If you would like to discuss booking some in-store activity, please contact a member of the Visualise team today on 01-2814847. 

Click here to see a selection of our POPAd Trolley Case Studies.






PharmaSeen TV November 2015
Click on the Images to see PharmaSeen TV in action. 

PharmaSeen TV:

In October, we were proud to announce a significant expansion of our PharmaSeen TV network as a result of a new partnership with the Uniphar Group.  This partnership will more than double our current network to over 200 pharmacies by January 2016. PharmaSeen TV will enable advertisers to reach over 1 million shoppers per month.

Why Choose PharmaSeen TV?

 PharmaSeenTV allows the supplier:
  • Communicate and reach shoppers a time and place where they are predisposed to purchase. 
  • Deliver a message with a dynamic and eye catching content.
  • Educate shoppers about product benefits.
  • Increase sales - PharmaSeen TV is a proven and effective sales driver.

For further information about the PharmaSeen TV network or advertising opportunities please contact Rory on rory@visualise.ie or 
on (01) 2814847


In this edition, we cover the following topics. 
  • Our recent work with Manor Farm, in conjunction with SuperValu, on a project aimed at reinventing the Fresh Chicken category. 
  • The expansion of our PharmaSeen TV network, as a result of our expansion with the Uniphar Group. This partnership will see us more than double the size of our existing network by January 2016. 
  • A Q&A section with Niamh Barden the Customer Marketing and Insights Manager at United Biscuits.
  • Key Findings from the recent State of Shopper Marketing in Ireland study, conducted by our sister company engage.
If you wish to have a read of the full issue, feel free to download it here.
Visualise | | info@visualise.ie | http://www.visualise.ie
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Corke Abbey Road
Bray
Co. Dublin,