Visualise Newsletter: November 2015
Shopper Marketing Training Day
 Tuesday 12th January 2016 in Dublin
 
Recognized experts in shopper marketing & insight Toby Desforges and Stephen Rust will facilitate an interactive one day training workshop on Shopper Marketing. Training content for the day will be based from Toby's book 'The Shopper Marketing Revolution'.

They will explain, and illustrate through global cases the 5 step shopper centric approach that connects in-store investment to consumption priorities and as a result delivers significant improvements in return on marketing and trade investment.

The day will cover...
  • How a shopper marketing approach can drive growth
  • How to develop effective insight efficiently
  • Building Shopper relevant marketing plans & mix
  • Optimizing trade investments

Full details to follow shortly but please email contactIreland@engageconsultants.com should you have any questions in the mean time.

 
SPECIAL OFFER
HALF PRICE C-Store Screen Campaign
                                                                                                           
For Cycle 24 and Cycle 25 
only, 
you can now book the FULL C-Store Screen digital network for half price!

 This allows you reach an audience of over 1.5 million    shoppers, on a digital format, in 100 convenience    stores nationwide. 

 If you wish to avail of this offer or find out more    information, please click here or call a member of the                                                                                         Visualise Team on 01-2814847.


*Artwork deadline for Cycle 24 is Wednesday 11th November and for cycle 25, artwork deadline is the 25th November!
*This offer is only available for campaigns booked from 5th November 2015 for Cycle 24 & Cycle 25.

                                                   Retail Activations October 2015

HB Halloween Activation

We recently worked with Unilever on a Spooky Halloween themed campaign that highlighted a 2 for €5 promotion on selected family multipacks which was an exclusive to SuperValu promotion. 

Visualise worked on behalf of the client to manage the roll out of the Halloween themed POS elements in 88 Supervalu Stores nationwide.
This activation used a number of different elements to excite and engage shoppers in-store, during the busy midterm period. These included the use of sound sensors that played out a spooky Halloween sound which grabbed the shoppers (and their kids) attention when passing. 

POS elements included:

1. Headboards

2. Fridge Vinyls

3. Wobblers
4. Shelf Talkers

5. Motion Activated Sound Sensors


 



 
POPAd Trolley Campaigns October 2015


Hula Hoops POPAd Trolleys

                       
                Tesco POPAd Trolleys



 





  
              Fyffes POPAd Trolleys                                                     Tesco Baskets

Take a closer look - click on the images to enlarge!

POPAd Trolley:
The average shopper spends between 31-45 minutes in store doing their grocery shopping*. 

Our POPAd trolley format puts your brands message directly in front of the shopper for the duration of their trip and targets them whilst they are making their all important purchase decisions. 

Can we help you? 

If you would like to discuss booking some in-store activity, please contact a member of the Visualise team today on 01-2814847. 


Click here to see a range of POPAd Trolley Case Studies.




PharmaSeen TV November 2015
Click on the Images to see PharmaSeen TV in action. 

PharmaSeen TV:
Last month, we were proud to announce a significant expansion of our PharmaSeen TV network as a result of a new partnership with the Uniphar Group.  This partnership will more than double our current network to over 200 pharmacies by January 2016. PharmaSeen TV will enable advertisers to reach over 1 million shoppers per month.

Why Choose PharmaSeen TV?
 
PharmaSeenTV allows the supplier:
  • Communicate and reach shoppers a time and place where they are predisposed to purchase. 
  • Deliver a message with a dynamic and eye catching content.
  • Educate shoppers about product benefits.
  • Increase sales - PharmaSeen TV is a proven and effective sales driver.
For further information about the PharmaSeen TV network or advertising opportunities please contact Rory on rory@visualise.ie or 
on (01) 2814847

 

 John West 
 Coca Cola

                                        Movember                                                                                        Vodafone                                                      
             
Take a closer look - click on the images to enlarge!
 
C-Store Digital Screens
Our C Store Digital Screen format is located in 100 of Ireland's busiest convenience stores and gives a footfall of approximately 1.5 million shoppers per 2 week ad cycle. 

This exciting and dynamic format features two 19" screens located at the point of purchase, giving brands an unrivaled opportunity to target their shoppers and influence impulse purchase decisions directly at the point of purchase. 

Click here for some of our C-Store Screen Campaign Case Studies.
 



In this edition, we cover the following topics. 
  • Our recent work with Manor Farm, in conjunction with SuperValu, on a project aimed at reinventing the Fresh Chicken category. 
  • The expansion of our PharmaSeen TV network, as a result of our expansion with the Uniphar Group. This partnership will see us more than double the size of our existing network by January 2016. 
  • A Q&A section with Niamh Barden the Customer Marketing and Insights Manager at United Biscuits.
  • Key Findings from the recent State of Shopper Marketing in Ireland study, conducted by our sister company engage.
If you wish to have a read of the full issue, feel free to download it here.
Visualise | | info@visualise.ie | http://www.visualise.ie
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Corke Abbey Road
Bray
Co. Dublin,