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Our 5th annual Shopper Marketing Conference took place on September 29th, in the Guinness Storehouse. For those of you who attended our conference - thank you once again for joining us and we hope you enjoyed the presentations on the morning. It was a great success with over 160 attendees, with insightful presentations from Eoghan Phelan (Visualise), Robert Flavin (Irish International), Stephen Rust (engage) and Ray Kelly (Musgraves Retail Partners Ireland) and Ken Hughes.
If you wish to have a look at the presentations from the morning, please click here.
In this edition, we cover the following topics.
- Our recent work with Manor Farm, in conjunction with SuperValu, on a project aimed at reinventing the Fresh Chicken category.
- The expansion of our PharmaSeen TV network, as a result of our expansion with the Uniphar Group. This partnership will see us more than double the size of our existing network by January 2016.
- A Q&A section with Niamh Barden the Customer Marketing and Insights Manager at United Biscuits.
- Key Findings from the recent State of Shopper Marketing in Ireland study, conducted by our sister company engage.
If you wish to have a read of the full issue, feel free to download it here.
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Nestle Cereals
Danone Activia
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The Natural Biscuit
Company
McCains
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Take a closer look - click on the images to enlarge!
POPAd Trolley:
The average shopper spends between 31-45 minutes in store doing their grocery shopping*.
Our POPAd trolley format puts your brands message directly in front of the shopper for the duration of their trip and targets them whilst they are making their all important purchase decisions.
If you would like to discuss booking some in-store activity, please contact a member of the Visualise team today on 01-2814847.
Click here to see a range of POPAd Trolley Case Studies.
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Take a closer look - click on the images to enlarge!
C-Store Digital Screens
Our C Store Digital Screen format is located in 100 of Ireland's busiest convenience stores and gives a footfall of approximately 1.5 million shoppers per 2 week ad cycle.
This exciting and dynamic format features two 19" screens located at the point of purchase, giving brands an unrivaled opportunity to target their shoppers and influence impulse purchase decisions directly at the point of purchase.
Click here for some of our C-Store Screen Campaign Case Studies.
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PharmaSeen TV September Campaigns
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Click on the Images to see PharmaSeen TV in action.
PharmaSeen TV:
Last month, we are proud to announce a significant expansion of our PharmaSeen TV network as a result of a new partnership with the Uniphar Group. This partnership will more than double our current network to over 200 pharmacies by January 2016. PharmaSeen TV will enable advertisers to reach over 1 million shoppers per month.
Why Choose PharmaSeen TV?
PharmaSeenTV allows the supplier:
- Communicate and reach shoppers a time and place where they are predisposed to purchase.
- Deliver a message with a dynamic and eye catching content.
- Educate shoppers about product benefits.
- Increase sales - PharmaSeen TV is a proven and effective sales driver.
For further information about the PharmaSeen TV network or advertising opportunities please contact Rory on rory@visualise.ie or
Please click here for a brief overview of case studies from a range of different categories, showing the effectiveness of in-store media advertising formats:
If you would like to arrange a meeting with us to present some of these findings then please contact a member of the Visualise team on 01-2814847
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