Visualise Newsletter: June 2015
Greetings! 

engage Consultants, one of the world's leading specialists in shopper marketing, customer management and training and organisational development, recently held the launch seminar for their new Irish operation in the Citywest Hotel & Convention Centre in Dublin. 

 

Featuring presentations from the new CEO of engage's Irish operation, Stephen Rust, and global CEO, Mike Anthony, the seminar, titled 'Driving Results through a Shopper Marketing Approach', drew a large crowd from suppliers and retailers alike. Presentations on the morning looked at the global state of retail, shopping and the consumer goods industry, how to optimise returns from sales and marketing investment and how to empower teams to make this possible.  

 

The Irish operation of engage, launched in a partnership with Visualise, will work with clients in the Irish and UK 

 

  • Create insights and identify growth opportunities
  • Develop shopper marketing strategies that will deliver growth, efficiencies and greater profitability
  • Develop marketing and sales team effectiveness through the utilisation of organisational development and training programmes
For more information on the morning's content, or on how engage can help your business,please contact Stephen.Rust@engageconsultants.com.
  

Shopper Marketing Conference 2015
 
Summer Madness

Case Studies
   
Please click here for a brief overview of case studies from a range of different categories, showing the effectiveness of in-store media advertising formats:

  

All detailed case studies can be found at the following link: Visualise Research

 

If you would like to arrange a meeting with us to present some of these findings then please contact a member of the Visualise team on 01-2814847

POPAdTrolley
POPAd Trolley May 2015
 
                                        
                       Nestlé Cereals                                                         Panadol
 
Take a closer look - click on the images to enlarge!

POPAd Trolley 

The average shopper spends between 31-45 minutes in store doing their grocery shopping*. 

Our POPAd trolley format puts your brands message directly in front of the shopper for the duration of their trip and targets them whilst they are making their all important purchase decisions. 


If you would like to discuss booking some in-store activity, please contact a member of the Visualise team today on 01-2814847. 


Click here to see some of our POPAd Trolley Case Studies.

EntryPoint
Tesco Entry Points May 2015
Panadol
Pringles
Tesco Mobile
 
                                        
                           Tresemme                                                         Bord Bia
 

Take a closer look - click on the images to enlarge!

Tesco Entry Points

The Entry Point format provides your brand with an unmissable presence at the entrance to Tesco stores nationwide. Each pack offers a minimum of 280 faces across 45 stores and offers your brand an opportunity to reach over 2 million shoppers in a 2 week period.

Research shows that 67% of shoppers go shopping in store on average 2-3 times per week*. The entry point format presents your brand with the opportunity to communicate a message to the shopper just before they start their shopping trip in store. 
 

Click here for more information about our Entry Point format.

EntryPoint
C Store Digital Screens May 2015
 
Walkers C Store Screen

Take a closer look - click on the images to enlarge!

C-Store Digital Screens

Our C Store Digital Screen format is located in 100 of Ireland's busiest convenience stores and gives a footfall of approximately 1.5 million shoppers per 2 week ad cycle. 

 

This exciting and dynamic format features two 19" screens located at the point of purchase, giving brands an unrivaled opportunity to target their shoppers and influence impulse purchase decisions directly at the point of purchase. 

 

Click here for some of our C Store Screen Campaign Case Studies. 

 
PharmaSeen TV May 2015

Panadol PharmaSeen TV

Take a closer look - click on the image to enlarge!

 

PharmaSeen TV

 

Our PharmaSeen TV network has grown significantly over the last number of months and is now in operation across 80 of Ireland's leading pharmacies bringing a wealth of benefits to pharmacies, brands and shoppers.


 

PharmaSeen TV is a unique digital signage network concept created specifically for the pharmacy market. 

 

It is a win³ platform which:

  • provides pharmacists with a platform to inform their customers of promotions and additional services available to them
  • provides shoppers with engaging relevant content and reduces perceived waiting time
  • provides suppliers with an opportunity to reach their relevant target audience and drives sales at the point of purchase on an attractive dynamic format which reflects favourably on their brand.

 

By being positioned at the prescription counter, PharmaSeen TV targets an area with an average dwell time of 6-8 minutes, giving brands a greater opportunity to engage with shoppers and act as a stimulus to purchase. 


 

For more information on PharmaSeen TV, please contact Rory at 

Rory@visualise.ie or 01 281 4847.

 
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