Visualise Newsletter: May 2015
Greetings! 


 

 

Our May newsletter provides an overview of in-store activity for cycle 8 & 9 in April 2015. There is also an overview of some exciting new case studies, some information on our expanding PharmaSeen TV network and a feature on a fantastic in-store activation for Heineken's new product, Orchard Thieves.

 

If you would like to discuss booking some in-store activity, please contact a member of the Visualise team today on 01 281 4847. 


 

Bespoke POS April 2015
            
                                                Orchard Thieves In-Store Display

Take a closer look - click on the image to enlarge!

 

We recently worked with Heineken on the in-store launch of their new Orchard Thieves cider brand. We managed the project from developing keylines right through to installation in store. This bespoke arch was used to highlight the launch of the product in-aisle and aimed to positively interrupt shoppers and draw their attention to this new brand. In order to do this, a number of different elements were used such as LED lighting, UV print and die cut designs. 

 

 

Have you a vision for your brand in-store? We can help you create an unmissable in-store campaign to influence shoppers and help cut through the 'noise' to deliver key messages to your target audience.

 

We can help to take an idea from the concept stage, through creative development, into production and right through to activating the campaign in-store. From our creative team, account management team and right through to our operations staff, we can provide a full service from beginning to end for our clients.

 

Please click here for more information about some of our Bespoke campaigns. 


 

Want to have a chat about POS activations in-store?


 

Call us today on 01 281 4847

 

 

PharmaSeen TV April 2015

Panadol PharmaSeen TV

Take a closer look - click on the image to enlarge!

 

PharmaSeen TV

 

Our PharmaSeen TV network has grown significantly over the last number of months and by June, this network will be in operation across 80 of Ireland's leading pharmacies bringing a wealth of benefits to pharmacies, brands and shoppers.


 

PharmaSeen TV is a unique digital signage network concept created specifically for the pharmacy market. 

 

It is a win³ platform which:

  • provides pharmacists with a platform to inform their customers of promotions and additional services available to them
  • provides shoppers with engaging relevant content and reduces perceived waiting time
  • provides suppliers with an opportunity to reach their relevant target audience and drives sales at the point of purchase on an attractive dynamic format which reflects favourably on their brand.

 

By being positioned at the prescription counter, PharmaSeen TV targets an area with an average dwell time of 6-8 minutes, giving brands a greater opportunity to engage with shoppers and act as a stimulus to purchase. 


 

For more information on PharmaSeen TV, please contact Rory at 

Rory@visualise.ie or 01 281 4847.

 

POPAdTrolley
POPAd Trolley April 2015
Moy Park
Manor Farm
Nestlé Cereals Gluten Free
Nestlé Cereals Low Sugar
Panadol
Avonmore Supermilk

Take a closer look - click on the images to enlarge!

POPAd Trolley

Recent research from our Shopper Nation 2014 study shows that shoppers are spending an average of 31-45 minutes in store doing their grocery shopping. Shoppers are also shopping for groceries in store on average 2-3 times a week.

Our POPAd trolley format puts your brands message directly in front of the shopper for the duration of their shopping trip and whilst they are making their, all important, purchase decisions.  

Click here to see some of our Case Studies. 
EntryPoint
Tesco Entry Points April 2015
Miwadi
Pringles
Birdseye
Tesco Mobile
Panadol
Bord Bia

Take a closer look - click on the images to enlarge!

Tesco Entry Points

The Entry Point format provides your brand with an unmissable presence at the entrance to Tesco stores and allows your message to reach the shoppers right before they start their shopping trip in store. 
 
With a minimum of 280 faces per pack across 45 Tesco stores nationwide, your brand has the opportunity to be seen by over 2 million shoppers throughout the 2 week Ad cycle.

Click here for more information about our Entry Point format.

EntryPoint
C Store Digital Screens April 2015
 
                                       
                        Lucozade                                                                 
Ribena
 

Take a closer look - click on the images to enlarge!

C-Store Digital Screens

Our C-Store Digital Screen format is Ireland's most extensive, retail digital media network. Located in over 90 of Ireland's busiest convenience stores, our advertising network gives footfall of approximately 1.5 million shoppers each fortnight.

 
With so many convenience store purchases being made on impulse this dynamic format gives your brand an unrivalled opportunity to influence shoppers' purchase decisions by giving them an unmissable presence In-Store, with two 19" screens placed directly at the point of purchase. 

 

Click here for some of our C Store Screen Campaign Case Studies. 

 
Case Studies
   

Please click here for a brief overview of case studies from a range of different categories, showing the effectiveness of in-store media advertising formats:

  

All detailed case studies can be found at the following link: Visualise Research

 

As part of our continued investment in shopper research, Visualise worked with Glacier Consulting to undertake an Eye-Tracking Study in 2014, in order to better understand shopper behaviour at the point of purchase.  We will be in the contact with you in the coming weeks with regard to the findings from this for a wide number of different categories.

 

If you have any questions on anything in particular or would like to book an in-store campaign please contact the Visualise team on 01-2814847

 
Visualise | | info@visualise.ie | http://www.visualise.ie
Unit 15, Solus Tower Estate
Corke Abbey Road
Bray
Co. Dublin,