Visualise April Newsletter

Greetings!

Visualise partner with global Shopper Marketing firm, engage Consultants, to launch Irish offering.

Visualise are delighted to announce the launch of engage consultants in Ireland in conjunction with Stephen Rust's i4P Consulting.

The engage concept focuses on 'Total Marketing', which advocates that the integration of consumer marketing, shopper marketing and customer marketing into one seamless process is crucial for consumer brands if they want to optimise marketing investment and achieve long-term, sustainable, profitable growth.

The Irish operation of engage will work with clients in the Irish and UK marketplace to:

Create insights and identify growth opportunities
Develop shopper marketing strategies that will deliver growth, efficiencies and greater profitability
Develop marketing and sales team effectiveness through the utilisation of organisational development and training programmes

engage was founded a decade ago by Mike Anthony and Toby Desforges, co-authors of The Shopper Marketing Revolution, and together they have worked with over 20% of the top 250 consumer goods companies across three continents. The company currently has offices in Hong Kong, Malaysia, Singapore, Thailand and South Africa, and further expansion in Europe and Australasia is planned for later this year.

For more information on engage's launch in Ireland, please visit our blog.

PharmaSeen TV Network Expands.

Visualise are proud to announce the imminent expansion of our PharmaSeen TV network, across two major pharmacy groups in the Irish Market.

We are delighted to welcome both Haven and Bradley's Pharmacy groups to our PharmaSeen TV network. PharmaSeen TV will be installed in an initial 40 Haven stores and 18 Bradley's stores during April and May. Added to our existing network of 22 Sam McCauley's stores, this means that PharmaSeen TV will be in operation across 80 of Ireland's leading pharmacies by June, bringing a wealth of benefits to the groups, their suppliers and shoppers.

The PharmaSeen TV concept has had proven international success and is currently deployed in over 1500 pharmacies across Europe, and now 80, and growing, in the Irish market. The format is situated right at the point of purchase and allows brands the opportunity to target a captive audience that is actively seeking information about the products and services available to them.

We would welcome the opportunity to present more information on how PharmaSeen TV can help you with your in-store marketing goals. Please contact

Rory@visualise.ie / Eoghan@visualise.ie or (01) 281 4847.

Please click here for a brief overview of case studies from a range of different categories, showing the effectiveness of in-store media advertising formats:

All detailed case studies can be found at the following link: Visualise Research

As part of our continued investment in shopper research, Visualise worked with Glacier Consulting to undertake an Eye-Tracking Study in 2014, in order to better understand shopper behaviour at the point of purchase. We will be in the contact with you in the coming weeks with regard to the findings from this for a wide number of different categories.

If you have any questions on anything in particular or would like to book an in-store campaign please contact the Visualise team on 01-2814847

POPAd Trolley March 2015


Old El Paso	Pedigree	Hungarian Dental


Dunnes Stores Mother's Day	Dairygold	Avonmore Supermilk Milk

Take a closer look - click on the images to enlarge!

POPAd Trolley

Recent research from our Shopper Nation 2014 study shows that shoppers are spending an average of 31-45 minutes in store doing their grocery shopping. Shoppers are also shopping for groceries in store on average 2-3 times a week.

Our POPAd trolley format puts your brands message directly in front of the shopper for the duration of their shopping trip and whilst they are making their, all important, purchase decisions.

Click here to see some of our Case Studies.

Tesco Entry Points March 2015


L'Oreal	Tayto	Old El Paso


Fanta	Dairygold


Avonmore Cream	Avonmore Supermilk

Take a closer look - click on the images to enlarge!

Tesco Entry Points

The Entry Point format provides your brand with an unmissable presence at the entrance to Tesco stores and allows your message to reach the shoppers right before they start their shopping trip in store.

With a minimum of 280 faces per pack across 45 Tesco stores nationwide, your brand has the opportunity to be seen by over 2 million shoppers throughout the 2 week Ad cycle.

Click here for more information about our Entry Point format.

C Store Digital Screens March 2015


Fanta	Nature Valley	Jack & Jill

Take a closer look - click on the images to enlarge!

C-Store Digital Screens

Our C-Store Digital Screen format is Ireland's most extensive, retail digital media network. Located in over 90 of Ireland's busiest convenience stores, our advertising network gives footfall of approximately 1.5 million shoppers each fortnight.

With so many convenience store purchases being made on impulse this dynamic format gives your brand an unrivalled opportunity to influence shoppers' purchase decisions by giving them an unmissable presence In-Store, with two 19" screens placed directly at the point of purchase.

Click here for some of our C Store Screen Campaign Case Studies.

Panadol PharmaSeen TV

Take a closer look - click on the image to enlarge!

PharmaSeen TV

PharmaSeen TV is a unique digital signage network concept created specifically for the pharmacy market.

It is a win³ platform which:

provides pharmacists with a platform to inform their customers of promotions and additional services available to them
provides shoppers with engaging relevant content and reduces perceived waiting time
provides suppliers with an opportunity to reach their relevant target audience and drives sales at the point of purchase on an attractive dynamic format which reflects favourably on their brand.

By being positioned at the prescription counter, PharmaSeen TV targets an area with an average dwell time of 6-8 minutes, giving brands a greater opportunity to engage with shoppers and act as a stimulus to purchase.

For more information on PharmaSeen TV, please contact Rory at

Rory@visualise.ie or 01 281 4847.

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