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Greetings!
Our March Newsletter provides an overview of in-store activity for Cycle 4 & 5 in February 2015. There is also an overview of some exciting new case studies included below.
With planning for 2015 in full swing and plenty of additional shopping occasions, such as Easter, fast approaching, please contact a member of the Visualise team on 01 281 4847 for any information you require on in-store media formats and start planning your campaign now.
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March Special Offer
Book a pack of Entry Points in cycle 7 and receive a free Nationwide C-Store Digital Screen campaign.
(Rate card value of a C-Store Digital Screen campaign is €15,000)
Special offers subject to availability and will be issued on a first come first serve basis
To book contact maeve@visualise.ie or call 01 281 4847
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Please click here for a brief overview of case studies from a range of different categories, showing the effectiveness of in-store media advertising formats:
All detailed case studies can be found at the following link: Visualise Research
As part of our continued investment in shopper research, Visualise worked with Glacier Consulting to undertake an Eye-Tracking Study in 2014, in order to better understand shopper behaviour at the point of purchase. We will be in the contact with you in the coming weeks with regard to the findings from this for a wide number of different categories.
If you have any questions on anything in particular or would like to book an in-store campaign please contact the Visualise team on 01-2814847
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POPAd Trolley February 2015
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POPAd Trolley
Recent research from our Shopper Nation 2014 study shows that shoppers are spending an average of 31-45 minutes in store doing their grocery shopping. Shoppers are also shopping for groceries in store on average 2-3 times a week.
Our POPAd trolley format puts your brands message directly in front of the shopper for the duration of their shopping trip and whilst they are making their, all important, purchase decisions.
Click here to see some of our Case Studies.
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Tesco Entry Points February 2015 |
Tesco Entry Points
The Entry Point format provides your brand with an unmissable presence at the entrance to Tesco stores and allows your message to reach the shoppers right before they start their shopping trip in store.
With a minimum of 280 faces per pack across 45 Tesco stores nationwide, your brand has the opportunity to be seen by over 2 million shoppers throughout the 2 week Ad cycle.
Click here for more information about our Entry Point format.
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C Store Digital Screens February 2015 |
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| | Cadbury Creme Egg C Store Digital Screen |
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C-Store Digital Screens
Our C-Store Digital Screen format is Ireland's most extensive, retail digital media network. Located in over 90 of Ireland's busiest convenience stores, our advertising network gives footfall of approximately 1.5 million shoppers each fortnight.
With so many convenience store purchases being made on impulse this dynamic format gives your brand an unrivalled opportunity to influence shoppers' purchase decisions by giving them an unmissable presence In-Store, with two 19" screens placed directly at the point of purchase.
Click here for some of our C Store Screen Campaign Case Studies.
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