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Greetings!
Happy New Year from Visualise!
We have some new case study research to share with you over the coming months along with some great monthly special offers across our in-store formats. Make sure you check back each month to avoid missing out!
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Digital advertising format in Pharmacies
PharmaSeen TV is a unique digital signage network created specifically for the Pharmacy sector. The PharmaSeen TV network is already in operation in over 1,500 pharmacies across continental Europe and is seen as a major success in driving brand awareness and increasing product sales. Regular advertisers include the likes of Reckitt Benckiser, Johnson & Johnson, L'Oréal, Omega Pharma, Novartis, Beiersdorf and many more leading healthcare brands. We are proud and to now bring PharmaSeen TV to Ireland for 2015.
Why advertise with PharmaSeen TV?
- A format that enables you to reach your audience with targeted messages.
- Captures audience at place of purchase and at dwell time locations.
- Content on the loop is carefully structured to maximise effectiveness.
- Proven format - drives sales and brand awareness.
- Due to our high end commercial grade screen, PC components, and creative team you are assured your advertisement is reliably delivered with high impact eye catching visuals.
PharmaSeen TV and Growth
At present we have PharmaSeen TV in operation throughout 22 Sam McCauley Chemist stores, creating the Sam McCauley TV network. For more info on this network please click here. We envisage that by end of Q1 this year PharmaSeen TV will be operational across 70 stores nationwide.
For more information and advertising opportunities, please contact Rory on 01 - 281 4847 or rory@visualise.ie
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Get over the January Blues with these special offers
Cycle 5 special offer
Book an Entry Point campaign and receive a free C-store digital screen campaign to utilize in a cycle of your choice before June 2015.
Jan/Feb Specials
Bundle 1: 3,000 Trolley POPAds & a Nationwide C-Store Digital screens campaign in 100 convenience stores for €10,000.
Bundle 2: 2,000 Trolley POPAds & a Nationwide C-Store Digital screens campaign in 100 convenience stores for €7,500
Special offers subject to availability and will be issued on a first come first serve basis,
rates quoted include agency commission fee
To book contact maeve@visualise.ie or call 01 281 4847
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Flora Buttery POPAd Trolley Case Study
The objective was to measure the sales of Flora Buttery in Test stores which had an advertising campaign on the POPAd trolley format against control stores which had no POPAd Trolley advertising.
The sales data was analysed and provided by Dunnes Stores.
Test stores performed 43% better than control stores during the POPAd Trolley campaign period.
The EPOS data provides evidence that the POPAd Trolley format had a direct and positive impact on sales.
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POPAd Trolley December 2014
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POPAd Trolley
Recent research from our Shopper Nation 2014 study shows that shoppers are spending an average of 31-45 minutes in store doing their grocery shopping. Shoppers are also shopping for groceries in store on average 2-3 times a week.
Our POPAd trolley format puts your brands message directly in front of the shopper for the duration of their shopping trip and whilst they are making their, all important, purchase decisions.
Click here to see some of our Case Studies.
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Tesco Entry Points December 2014 |
Tesco Entry Points
The Entry Point format provides your brand with an unmissable presence at the entrance to Tesco stores and allows your message to reach the shoppers right before they start their shopping trip in store.
With a minimum of 280 faces per pack across 45 Tesco stores nationwide, your brand has the opportunity to be seen by over 2 million shoppers throughout the 2 week Ad cycle.
Click here for more information about our Entry Point format.
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C Store Digital Screens December 2014 |
C-Store Digital Screens
Our C-Store Digital Screen format is Ireland's most extensive, retail digital media network. Located in over 100 of Ireland's busiest convenience stores, our advertising network gives footfall of approximately 1.5 million shoppers each fortnight.
With so many convenience store purchases being made on impulse this dynamic format gives your brand an unrivalled opportunity to influence shoppers' purchase decisions by giving them an unmissable presence In-Store, with two 19" screens placed directly at the point of purchase.
Click here for some of our C Store Screen Campaign Case Studies.
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