Visualise Newsletter:
November 2014
Greetings!
 
With Christmas just around the corner, Visualise would like to offer you a special Christmas deal. Any new POPAd Trolley campaign over €8K booked in Cycle 25 will receive a free run on into Cycle 26,  availability permitting. That's a four week campaign over the busy Christmas shopping period for the price of two weeks. Limited availability, book a new campaign early to secure your free cycle.

white-red-presents.jpg
 
   
POPAdTrolley
Red Bull: Best Shopper Marketing Campaign 2014


Congratulations to Red Bull on their recent win for Best Shopper Marketing Campaign 2014 at the Checkout FMCG Awards. 

We at Visualise played our part in this shopper focused campaign, working with dunnhumby and Richmond Marketing, in helping to bring the in-store activation for Red Bull to life. From store meets & audits to creating keyline's for the various in-store POS elements, we worked closely with all parties involved. We also managed the execution of their vision through managing the print and installation process of the bespoke POS elements that were created to help give the campaign that WOW effect in-store. 

The Best Shopper Marketing Award acknowledged that Red Bull had delivered a consistent message right up to the point of purchase, successfully delivered a strong shopper marketing proposition and have been able to see significant sales uplift as a result. 

This Red Bull campaign was also a finalist in the recent ECR Cat Man and Shopper Marketing award 2014.


POPAdTrolley
Visualise Launch NFC Campaigns
Visualise are delighted to announce the launch of NFC enabled campaigns. 
 

NFC can now be integrated into your POPAd Trolley campaign, so you can engage  your audience with a creative and interactive solution such as:

  • Competitions 
  • Vouchers
  • Games
  • Video streaming 
  • App downloads
  • Recipe ideas
  • Product information
  

 

To read more information about this please click on the following link: Visualise NFC Campaigns

POPAdTrolley
POPAd Trolley October 2014
Chilly Moo
Market Deli
Nicorette
McDonnells
Quakers
Kinder Surprise
Avonmore Soup
Donegal Catch
Goodfellas
Avonmore Slimline Milk
Dairygold
Zip
POPAd Trolley

Recent research from our Shopper Nation 2014 study shows that shoppers are spending an average of 31-45 minutes in store doing their grocery shopping. Shoppers are also shopping for groceries in store on average 2-3 times a week.

Our POPAd trolley format puts your brands message directly in front of the shopper for the duration of their shopping trip and whilst they are making their, all important, purchase decisions.  

Click here to see some of our Case Studies. 
EntryPoint
Tesco Entry Points October 2014
Old El Paso
Bord Bia
Bird's Eye
McDonnells
Dairygold
Avonmore Slimline Milk
Tesco Entry Points

The Entry Point format provides your brand with an unmissable presence at the entrance to Tesco stores and allows your message to reach the shoppers right before they start their shopping trip in store. 
 
With a minimum of 280 faces per pack across 90 Tesco stores nationwide, your brand has the opportunity to be seen by over 2 million shoppers throughout the 2 week Ad cycle.

Click here for more information about our Entry Point format.

CStore
C-Store Digital Screens October 2014
Ribena C Store Cycle 22
Ribena C Store Screen


Movember C Store Screen
C-Store Digital Screens

Our C-Store Digital Screen format is Ireland's most extensive, retail digital media network. Located in over 100 of Ireland's busiest convenience stores, our advertising network gives footfall of approximately 1.5 million shoppers each fortnight.

 
With so many convenience store purchases being made on impulse this dynamic format gives your brand an unrivalled opportunity to influence shoppers' purchase decisions by giving them an unmissable presence In-Store, with two 19" screens placed directly at the point of purchase. 

 

Click here for some of our C Store Screen Campaign Case Studies. 

 

Bespoke
Bespoke POS
Bespoke In-Store Unit
Visualise Bespoke Work

Have you a vision for your brand in-store? We can help you to create an unmissable in-store campaign to influence shoppers and help cut through the 'noise' to deliver key messages to your target audience. 

We can help to take an idea from the concept stage, through creative development into production and then right through to activating the campaign in-store. From our creative team, account management team and right through to our operations staff, we can provide a full service from beginning to end for our clients.  

Please click here for more information about some of our Bespoke campaigns.

Want to have a chat on POS activations in-store?

Call us on 01 281 4847.

Visualise | | info@visualise.ie | http://www.visualise.ie
Unit 15, Solus Tower Estate
Corke Abbey Road
Bray
Co. Dublin,