We hosted our 4th annual Shopper Marketing Conference in The Guinness Storehouse on September 26th 2014 and we would like to say a huge thank you to everyone who attended and made it such a successful morning.
All the speakers presented very interesting and insightful content on the morning, with a lot of new shopper research and industry examples involved, so we hope all attendees came away with some valuable learning's to help with planning for 2015.
For those of you who couldn't attend on the morning the presentations and videos from our conference are now available on our website.
The final two reports from our Shopper Nation 2014 study are now available. These reports are focused on the ongoing Digital Impact and Brand Loyalty within the FMCG retail sector. Following on from the first two reports, Shopping Habits and The In-Store Experience, the remaining two installments take an in-depth look at the impact that rising digitization is having on the shopper and also at the brand loyalty and price sensitivity of Irish shoppers across a range of difference categories in Ireland.
Visualise are delighted to announce the launch of NFC enabled campaigns.
NFC can now be integrated into your POPAd Trolley campaign, so you can engage your audience with a creative and interactive solution such as:
Competitions
Vouchers
Games
Video streaming
App downloads
Recipe ideas
Product information
To read more information about this please click on the following link: Visualise NFC Campaigns
Gold for Green Isle
At the very recent POPAI UK and Ireland awards 2014, the Green Isle/Tesco category project won the GOLD award in the Food & Drink - Temporary Display category. This award once again recognizes this initiative as a 'best-in-class' example.
This campaign has also previously won the 'Best Shopper Marketing Campaign' award at the 2013 Checkout Ireland FMCG awards and also the ECR CatMan & Shopper Marketing Award 2013.
POPAd Trolley
John West
Old El Paso
Sowans
Avonmore Soup
McCains
POPAd Trolley
Recent research from our Shopper Nation 2014 study shows that shoppers are spending an average of 31-45 minutes in store doing their grocery shopping. Shoppers are also shopping for groceries in store on average 2-3 times a week.
Our POPAd trolley format puts your brands message directly in front of the shopper for the duration of their shopping trip and whilst they are making their, all important, purchase decisions.
The Entry Point format provides your brand with an unmissable presence at the entrance to Tesco stores and allows your message to reach the shoppers right before they start their shopping trip in store.
With a minimum of 280 faces per pack across 90 Tesco stores nationwide, your brand has the opportunity to be seen by over 2 million shoppers throughout the 2 week Ad cycle.
Click here for more information about our Entry Point format.
C-Store Digital Screens
Lucozade Sport C Store Screen
C-Store Digital Screens
Our C-Store Digital Screen format is Ireland's most extensive, retail digital media network. Located in over 100 of Ireland's busiest convenience stores, our advertising network gives footfall of approximately 1.5 million shoppers each fortnight.
With so many convenience store purchases being made on impulse this dynamic format gives your brand an unrivalled opportunity to influence shoppers' purchase decisions by giving them an unmissable presence In-Store, with two 19" screens placed directly at the point of purchase.
Click here for some of our C Store Screen Campaign Case Studies.
Bespoke POS
Bespoke In-Store Unit
Visualise Bespoke Work
This outstanding bespoke unit was created and designed in-house by the Visualise team.The unit not only provides a large amount of shelf space for stocking products on but it is also fun, exciting and encourages interaction in store through the implementation of a seat behind the car so that kids (or adults) can sit on and have their picture taken.
This bespoke unit was presented by Visualise at our annual Shopper Marketing Conference on September 26th in The Guinness Storehouse.
Have you a vision for your brand in-store? We can help you to create an unmissable in-store campaign to influence shoppers and help cut through the 'noise' to deliver key messages to your target audience.
We can help to take an idea from the concept stage, through creative development into production and then right through to activating the campaign in-store. From our creative team, account management team and right through to our operations staff, we can provide a full service from beginning to end for our clients.
Please click here for more information about some of our Bespoke campaigns.
