Greetings!
July has been very busy for everyone here in the Visualise offices. We released the second of our four part Shopper Nation Report:The In-Store Experience. This study looks at the perception and attitudes of shoppers to the retail environment and in-store marketing. One of the main findings from Visualises second Shopper Nation 2014 report, The In-Store Experience, shows that in-store advertising (40%) ranks as the most relevant medium for brands to advertise their messages to shoppers. This was followed by TV (29%) and then Online (14%). Click on the image below to read the full report.
Please read on to find out all about our annual Shopper Marketing Conference 2014 and read about some of our in-store activity in July.
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Shopper Marketing Conference 2014 |
Changing the Game
How investment in shopper marketing can help you win in the age of the shopper.
We are hosting our annual Shopper Marketing Conference on Friday September 26th in the Guinness Storehouse, Dublin. The event will take place from 7.30am until 11.30am and will feature guest speakers Mike Anthony, founder and CEO of engage, and Sue McVie, Shopper Marketing Director at Kerry Foods.
Retailing is undergoing its greatest revolution since the birth of the supermarket. Shoppers now have a number of different channels and outlets which cater for their needs, thus the balance of power has firmly shifted from retailer to shopper. Brand proliferation and ongoing price wars between rival supermarkets has also meant that shoppers have become more demanding of brand manufacturers, while continued media fragmentation has made it more challenging for these brand manufacturers to effectively communicate with their target shoppers. It has never been more important, therefore, to understand shoppers and FMCG marketing must adapt to reflect this.
The traditional consumer marketing model is broken and marketers must now think shopper as well as consumer. Throughout the morning our speakers will illustrate just why shopper marketing is so important today and demonstrate how investment in shopper marketing can help you win in the age of the shopper.
There are only a limited number of places available for this conference. Early booking is advised, click here to book now.
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POPAd Trolley
The POPAd trolley puts your brands message directly in front of shoppers for the duration of their shopping trip meaning your message is visible to them the entire time they are making their, all-important, purchase decisions.
The POPAd trolley has a proven track record of delivering measurable results for advertisers with measured campaigns giving positive sales difference results of up to 54%. Sales difference figures are based on EPOS Data given to Visualise by our retail partners and are measured using Test and Control Stores. Campaign Case Studies
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Tesco Entry Points
Our Entry Point format was as always very popular throughout the month of July.The Entry Points are a large visual format positioned at the entrance to Tesco stores. Over 2 million shoppers have the opportunity to view your ad per Entry Point Pack/Ad cycle. More Information
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C-Store Digital Screens
Our C-Store Digital Screen format is Ireland's most extensive, retail digital media network. Located in 100 of Ireland's busiest convenience stores, our advertising network gives footfall of approximately 1.5 million shoppers each fortnight.
With so many convenience store purchases being made on impulse this dynamic format gives your brand an unrivalled opportunity to influence shoppers' purchase decisions by giving them an unmissable presence In-Store, with two 19" screens placed directly at the point of purchase. Campaign Case Studies
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Yoplait Libeté Floor Graphic
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Visualise Bespoke Work
Along with our media formats listed above, we can help you with any in-store vision you might have for your brand. We can help in all stages from concept creation to final implementation. More Information
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