Visualise Campaign Overview

Our In-Store campaign of the month is the Flora Women's Mini Marathon campaign. Flora used their imagery to portrayto the shopper their sponsorship of the Women's Marathon which is on Monday the 3rd of June. Hope you are all in training ladies!!

Flora used our Entry Point format and an amazing full aisle floor graphic to generate awareness for this great cause.

Entry Points

Flora's Entry Point artwork had strong imagery to aid their cause and to stand out to shoppers entering the store. These Entry Points were more targeted to drive awareness for the Women's Mini Marathon rather than Flora's product. This demonstrated good will from the brand.

Full Aisle Floor Graphic

Flora also implemented a full aisle Floor Graphic in Tesco Clarehall to add some fun In-Store. This Floor Graphic was placed in the spreads aisle and created a 'running track' throughout the aisle. Again here Flora used this space to really help drive awareness to the Women's Mini Marathon and of course their sponsorship of it.

Full Aisle Floor Graphic

Both formats implemented by Flora really helped create awareness of their sponsorship for the Women's Mini Marathon. They used their imagination in terms of the amazing Floor Graphic and based that it is associated with such a worthy cause Flora was voted the In-Store campaign of the month.

Pedigree Arch

Pedigree currently have an Arch campaign running in selected Tesco Stores nationwide, highlighting their campaign and cause for helping homeless dogs. The artwork depicted their great cause and how that for every pack of Pedigree purchased helps homeless dogs.

These arches were installed at the entrance to the pet food aisle.

Heineken Bespoke Arch

In April, Heineken implemented an Arch and A0 FloorAd campaign within selected SuperValu and Superquinn stores nationwide to aid their product to stand out in a highly competitive environment.

Heineken used this campaign to promote their association with the Heineken Cup, with the final being played in Dublin. They did this by implementing an arch in the shape of Rugby posts and their stock in the goal. Along with this format Heineken also used a A0 FloorAd encouraging shoppers to 'Get in the Game' and the chance to win tickets to the Heineken Cup final.

To 'Get in the Game' please Click Here

Lynx Arch

In April, Lynx implemented an Arch campaign within selected Tesco stores nationwide to advertise their Apollo range and the chance for shoppers to win a spot to take part in their Apollo space program.

The Aisle Arches were strategically placed at the entrance of the deodorant aisle.

Lynx Entry Points

Lynx also ran an Entry Point campaign across one of our National Packs.

Lynx artwork depicted their Apollo range products and the chance for Tesco customers to win a place on the Lynx Apollo Space program, through a Buy Scan Win promotion.

The Entry Points are a large visual format positioned at the entrance to stores and can really help your brand catch the shoppers eye In-Store.

Persil Entry Points

Persil ran an Entry Point campaign across Tesco stores in April. They used this format to highlight their product while offering Tesco customers who purchase their product the chance to win a trip to Delphi Adventure Summer Camps through a Buy Scan Win promotion.

The Entry Points helped to place the brand in the shoppers mind and subsequently on their shopping list, whilst also rewarding them for their loyalty.

Fanta Entry Points

Fanta ran an Entry Point campaign across one of our National Packs to highlight their new product In-Store.

Fanta's artwork depicted their new product 'peach and apricot flavour' while also claiming that it is created using natural flavours.

The Entry Points are a large visual format positioned at the entrance to stores and can really help your brand catch the shoppers eye In-Store.

JMOB Entry Points

Johnson Mooney and O'Brien ran an Entry Point campaign across Tesco stores in April. This Entry Point campaign focused on their Bundys product located In-Store.

This format along with the fact that JMOB were promoting two free buns in each pack aided them to stand out from its competitors in a competitive market place.

Tesco Mobile Entry Points

Tesco Mobile ran on a National Pack Nationwide throughout April to highlight their new offer, 'We turn €15 into €30 and give you unlimited any network texts.'

Tesco mobile artwork certainly caught the eye with a more different approach one might be accustomed to with telecoms advertising, to convey their message with the hope of evoking a response from the shoppers In-Store.

Kelloggs Special K Entry Points

Kelloggs ran an Entry Point campaign in April on one of our Tesco National Packs, to highlight their Special K product.

Special K ran with an emotional campaign with the tagline 'lets love summer like we used to.'

This was a great format to drive awareness for Special K In-Store and to remind people that summer is around the corner.

Avonmore Cream Entry Points

Avonmore Cream ran an Entry Point campaign across Tesco stores in April. This Entry Point campaign ran with the tag line, 'pour on for a perfect finish'

This format along with the striking artwork aided Avonmore Cream to stand out from its competitors.

Fanta Trolley POPAd

Fanta also ran a Trolley POPAd campaign across our Tesco and Dunnes Stores nationwide. The artwork along with their Entry Points depicted similar imagery which made shoppers aware of their new Peach and Apricot flavour.

MiWadi Trolley POPAd

MiWadi implemented a Trolley POPAd campaign across all four of our retailers nationwide in April.

Their artwork used bright colours to help draw the shoppers attention to it. The artwork encouraged the shoppers to start collecting MiWadi unique codes for their chance to claim a free MiBook.

For more information on Miwadi MiBooks Click Here

Low Low Trolley POPAd

Low Low ran a Trolley POPAd campaign through out April in all four of our retailers nationwide.

Low Low used two pieces of artwork to help drive awareness for both their butter and cheese product In-Store. Both artworks ran with a PING showing their special offers running In-Store and had the tag line, 'food for people who choose flavour not fads.'

The Trolley POPAd format has been proven to be a great format to help drive awareness for brands, as it is always within arms reach of the shopper.

Deep River Rock Trolley POPAd

Deep River Rock ran a Trolley POPAd campaign across Tesco stores nationwide in April.

The artwork used depicted imagery of their product and ran with a tagline of, 'when you cant think straight hydrate.'

Fyffes Trolley POPAd

Fyffes implemented a Trolley POPAd campaign across our Dunnes and Superquinn stores nationwide in April.

They used this format to increase shopper awareness to their product and their sponsorship of the Gorilla Rainforest in Dublin Zoo.

Fyffes artwork was strong In-Store and used some great colours and imagery to catch the shoppers attention. They also offered the chance for the Shopper to collect codes off the pack of Fyffes to gain free entry to Dublin Zoo for their kids. Fyffes also incorporated a QR code in their artwork so the shopper can scan for further details.

Click Here for more information on Fyffes sponsorship of the Gorillas in Dublin Zoo.

Pedigree Trolley POPAd

Pedigree also used our Trolley POPAd format across SuperValu stores nationwide in April, to inform the shopper that for every pack of Pedigree they buy, helps homeless dogs.

The artwork used depicted striking imagery and clear messages, appealing to the emotional response of shoppers.

Connacht Gold Trolley POPAd

Connacht Gold rolled out a Trolley POPAd campaign in our Tesco, Dunnes and Superquinn stores in April.

Their artwork showed a shot of their product and had clear and concise messaging, with the tag line of, 'real butter half the fat.'

Low Low FloorAd

Low Low used a FloorAd campaign in a select number of Tesco stores nationwide in conjunction with their Trolley POPAd campaign in April. The artwork like their Trolley POPAd, had strong vibrant colours that really helped the FloorAd to stand out.

The FloorAds were placed in-front of their product, giving the brand an added In-Store shelf space.

Kit Kat C-Store Screens

Kit Kat used our C-Store Screens to promote the limited edition 5 finger Kit Kat encouraging shoppers to "Share an extra break." Our C-Store Screens are the ideal format to target busy workers and commuters at the point of purchase with digital images proven to both increase the number of exposures and gazing time versus static images

Click Here to see our C-Store screen in action

Polo C-Store Screens

Polo used our C-Store Screens format to promote their new original range. With 70% of all confectionery purchases made on impulse, our C-Store Screens provide brands with a fantastic opportunity influence shoppers at the all-important point of purchase.

Aero C-Store Screens

Aero ran a C-Store Screen campaign to drive attention to their bubbles range In-Store. Their dynamic, attention-grabbing, creative helped to reinforce their message in-store and prompt shoppers to make a purchase.

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