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Visualise Campaign Overview
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Greetings!
This month's newsletter features a guest blog by Mike Anthony, who is one of the worlds leading shopper marketing experts and is founder and CEO of Engage, one of the worlds leading shopper marketing consultancies. His blog post is titled, 'Shopper Marketing Is Growing Up - Don't be surprised by Growing Pains.' Mike will be in Ireland as our main speaker at our 3rd Shopper Marketing Conference to be held on Friday 13th September 2013.
Please Click Here for more information regarding our annual conference.
Contained in this Newsletter is an overview of all In-Store campaigns from Cycle 6 and Cycle 7. (11th March - 07th April) |
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Visualise Blog
Visit our Blog for In-Store Media News, Updates and Reports.
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Click here to read the Visualise Blog
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Visualise Videos
Visit our You Tube Channel to see videos of our In-Store formats.
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Visualise
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Unit 15, Solus Tower Estate, Bray Co Dublin
9:00am -5:30pm
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In-Store Campaign of the Month
Our In-Store campaign of the month is the Chicago Town campaign. Chicago Town used their imagery to portray to the shopper their deal running In-store while emphasizing their tag line of, 'Voted No.1 Pizza.' This imagery features heavily on three of our In-Store formats. This type of shop takeover and strong imagery really helped to place the brand in the shoppers minds and consequently on their shopping lists.
Chicago Town's Trolley POPAd ran across all four retailers nationwide. This format in conjunction with the other three formats really helped Chicago Town to dominate the In-Store ad space.
Arch
Chicago Town also ran an Arch campaign in a select number of Tesco stores nationwide.They were located at the entrance to the frozen food ailse, where Chicago Town products are on display. This format again displayed their deal running In-Store and their now recognisable tag line, 'Voted No1 Pizza,' in keeping with their other In-Store formats.
Entry Point
The final format Chicago Town ran this March was an Entry Point campaign across Tesco stores nationwide. The Entry Points along with their integration with the other two formats used aided to 'push' the shopper on a path to purchase their product over rival brands. All three formats implemented by Chicago Town really helped create awareness of their product to the shopper In-Store. Its for these reasons along with their striking creative why Chicago Town was voted the In-Store campaign of the month. |
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Heineken Arch, FloorAd and FSDU'S
In March we conducted special builds and installs for Heineken. This included various legged arches and FSDU'S throughout selected Superquinn and SuperValu stores nationwide. To give Heineken a presence in Tesco too we also printed and installed arches and full aisle FloorAds. The artwork on all formats highlighted Heineken's association with the Champions League, while also offering shoppers the chance to win VIP tickets to the Champions League final, if they buy special promotional packs In-Store. These formats particularly the legged arches and the full aisle FloorAds really stood out and greatly benefited Heineken with their goal of an aisle takeover. |
MiWadi Arch and A0 FloorAd
In March we printed and installed MiWadi arches and A0 sized FloorAd's in a select number of Tesco stores nationwide. The artwork on both formats highlighted MiWadi's promotion running In-Store regarding their MiBooks. Both formats were located to the entrance of the squash aisle.
Both formats really stood out In-store and helped drive awareness for the MiWadi brand. |
Kelloggs Special K Arch
Kelloggs currently have an Arch campaign running in selected Tesco Stores Nationwide, highlighting their Special K product range. The artwork on the arches highlighted these products located In-Store and ran with the tagline 'What Will You Gain?' Keeping in line with the Special K traditional weight loss advertising.
These arches were installed to the entrance to the cereal aisle in the desired stores. |
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Dove Arch and A0 FloorAd
In March, Dove implemented an Arch and A0 FloorAd campaign within selected Tesco stores nationwide to advertise their Dove Men Care range and the opportunity for shoppers In-Store to win a VIP Box at the Heineken Cup final this year. Both formats displayed this association on their artwork and was very striking In-Store. Both formats were located to the entrance of the deodorant aisle.
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 Dove Entry Points
Dove also ran an Entry Point campaign across one of our National Packs to highlight their Men + Care range and their association with the Heineken cup. Doves artwork depicted their product and the chance for Tesco customers to win VIP tickets to the Heineken cup final through a Buy Scan Win promotion. The Entry Points are a large visual format positioned at the entrance to stores and can really help your brand catch the shoppers eye In-Store. |
 Magnum Entry Points
Magnum ran an Entry Point campaign across Tesco stores in March. They used duel artwork for their Entry Point format highlighting both their new product Vanilla and Chocolate Ice cream tubs and their classic Magnum Mini Ice Creams. The Entry Points helped to place the brand in the shoppers mind and subsequently on their shopping list.
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Love Irish Food Entry Points
Love Irish Food ran an Entry Point campaign across one of our National Packs to highlight the Irish brand located In-Store. The aim of this campaign is to help generate awareness for these brands and to appeal to shoppers to support these brands for the good of all.
Love Irish Foods artwork depicted this message through the imagery and the tag line, 'Love Irish Food and see success take root.' The artwork also displayed the logo's of the various Irish brands In-Store.
The Entry Points are a large visual format positioned at the entrance to stores and can really help your brand catch the shoppers eye In-Store.
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 Kelloggs Mini Max Entry Points
Kelloggs ran an Entry Point campaign across Tesco stores in March. This Entry Point campaign focused on their Mini Max cereal product located In-Store.
This format along with the striking artwork aided Kelloggs Mini Max to stand out from its competitors in a competitive market place.
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 Avonmore Cream Entry Points
Avonmore ran on a National Pack Nationwide throughout March to highlight their product Avonmore Dessert Cream which had the tag line, 'Pour on for a Perfect Finish.' The product also rolled out striking artwork with strong colours and imagery to convey their message with the hope of evoking a response from the shoppers In-Store.
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 Moy Park Entry Points
Moy Park ran an Entry Point campaign in March on one of our Tesco National Packs.
In conjunction with increasing shopper awareness of their product Moy Park also teamed up with the Irish Open to reward shoppers a luxury Dubai break with Golf included.
This was a great format to drive awareness for Moy Parks chicken brand and to see that they are rewarding their shoppers loyalty.
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 Dairygold Entry Points
Dairygold ran an Entry Point campaign across Tesco stores in March. This Entry Point campaign focused on the Easter market, with the tag line's, 'Dollop It' and 'This Easter butter it with Dairygold.'
This format along with the striking artwork aided Dairygold to stand out from its competitors in a competitive market place.
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 Dairygold Trolley POPAd
Dairygold also ran a Trolley POPAd campaign across all four of our retailers Stores nationwide in March. The artwork along with their Entry Points depicted similar imagery and a web address for shoppers to use to find recipes to use their Dairygold with.
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Flora Trolley POPAd
Flora implemented a Trolley POPAd campaign across our Dunnes stores nationwide in March.
They used this format to increase shopper awareness to their products health benefits in comparison to butter.
They ran with the tag lines, 'Cheat on Butter,' and 'The taste you love with 70% less saturated fat than butter.'
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 Nestle Maggi Trolley POPAd
Nestle Maggi implemented a Trolley POPAd campaign across our Dunnes stores nationwide in March.
Their artwork used bright colours to help draw the shoppers attention to it. They also helped to inform the shopper and connected with them by giving them a recipe idea hey can use their Maggi range with.
Nestle also informed the shopper of a website they can visit for more recipe ideas with their Maggi range. To check it out Click Here |
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Nestle Cereals Trolley POPAd
Nestle Cereals ran a Trolley POPAd campaign through out March in our Tesco and Superquinn stores nationwide.
Nestle used two pieces of artwork to help drive awareness for their New Chocolate Cheerios and their New recipe for their whole grain brands. The Trolley POPAd format has been proven to be a great format to help drive awareness for new brands. |
 Green Farm Trolley POPAd
Green Farm ran a Trolley POPAd campaign across our Superquinn, Dunnes and SuperValu retailers nationwide in March.
Green Farm decided to use our Trolley POPAd campaign to help promote their 100% natural carvery meats range, located In-Store.
The artwork used depicted imagery of their packaged product and ran with a tagline of, 'Nothing but natural..'
For more information on Green Farm foods and some recipe ideas please Click Here |
Walkers C-Store Screens
Walkers continue to use our C-Store Screen format to drive sales In-Store. Their latest campaign featured their new Cheese & Onion and Salt & Vinegar packs and notified hungry shoppers that Walkers were deemed "Unbeatable for flavour compared with the other leading brands" in a a recent Irish consumer taste test..
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Rowntree's Randoms C-Store Screens
Rowntree's used our C-Store Screens format to promote their new Rowntree's Randoms Squidgy Speak brand. With 70% of all confectionery purchases made on impulse, our C-Store Screens provide brands with a fantastic opportunity influence shoppers at the all-important point of purchase.
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Lucozade Revive C-Store Screens
Lucozade ran a C-Store Screen campaign as part of the launch of their new Lucozade Revive product. Their dynamic, attention-grabbing, creative helped to reinforce their message in-store and prompt shoppers to make a purchase.
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About Us
Visualise, 15 Solus Tower Estate, Corke Abbey Road, Bray, Co.Dublin
Phone: 01-2814847
Website: www.visualise.ie
News Blog: Visualise Blog
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