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In-Store Campaign of the Month
Our In-Store campaign of the month for February is Unilever for their February campaign. Unilever used their imagery to portray to the shopper their new compressed deodorant range, stating that the product "lasts as long with less packaging." This imagery features heavily on three of our In-Store formats. This type of shop takeover and strong imagery really helped to place the brand in the shoppers minds and consequently on their shopping lists.
 Trolley POPAd
Unilever's Trolley POPAd ran across Dunnes stores nationwide. This format in conjunction with the other three formats really helped Unilever to dominate the In-Store ad space.
FloorAd
Unilever also ran a FloodAd campaign in a select number of Tesco stores nationwide.They were located in front of the product on display, helping the shopper to find the product and to stand out from the competition in a highly competitive market place. This format again displayed Unilever's new compressed deodorant and how it 'lasts as long with less packaging' theme, in keeping with the other two formats. Entry Point
The final format Unilever ran in February was an Entry Point campaign across Tesco stores nationwide. The Entry Points along with their integration with the other two formats used aided to 'push' the shopper on a path to purchase their product over rival brands. All three formats implemented by Unilever really helped create awareness of their product to the shopper In-Store. Its for these reasons along with their striking creative why Unilever was voted the In-Store campaign of the month. |
Lucozade Arch and FloorAd
In February we printed and installed Lucozade arches in a select number of Tesco stores nationwide. The artwork on both formats highlighted Lucozade's slogan 'hydrates and fuels you better than water' and to reinforce this message Lucozade's artwork depicted players from the Irish rugby team, who are currently involved in the Six Nations.
Both formats really stood out In-store and helped drive awareness for the Lucozade brand. |
 Innocent Entry Points
Innocent ran an Entry Point campaign across Tesco stores in February. The Entry Point format highlighted their juice range, the artwork highlighted the purity of their juices. The Entry Points helped to place the brand in the shoppers mind and subsequently on their shopping list.
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 Cadbury Entry Points
Cadbury ran an Entry Point campaign across one of our National Packs to highlight their Joyville campaign. Cadbury's artwork depicted their famous colours and the instantly recognisable Cadbury chocolate swirl. The Entry Points are a large visual format positioned at the entrance to stores and can really help your brand catch the shoppers eye In-Store. |
 Cadbury Trolley POPAd
Cadbury also ran a Trolley POPAd campaign across our Tesco and Dunnes Stores nationwide in February. The artwork along with their Entry Points depicted their famous colours and chocolate swirl. |
 Reckitt Benckiser Entry Points
Reckitt Benckiser ran an Entry Point campaign in February on one of our Tesco National Pack's.Their artwork depicted their new Finish Quantum product.
In conjunction with increasing shopper awareness of their product Reckitt Benckiser also aimed to reward the shoppers who purchase their product with a chance to win up to €5000 worth of diamonds, through a buy scan win promotion.
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Flora Entry Points
Flora ran an Entry Point campaign across one of our National Packs to highlight their new butter spread that is better for you heart. They also made shoppers aware of the upcoming Flora Woman's Mini Marathon and how they can sign up for it.
Flora's artwork depicted their new product packaging and details on their sponsorship of the Woman's Mini Marathon, emphasising the healthy image their brand portrays.
The Entry Points are a large visual format positioned at the entrance to stores and can really help your brand catch the shoppers eye In-Store.
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 Yoplait Entry Points
Yoplait ran on a National Pack Nationwide throughout February to highlight their new product Cal-in + and how one pot equates to your recommended daily allowance of Vitamin D.. The product also rolled out striking artwork with strong colours and imagery to convey their message with the hope of evoking a response from the shoppers In-Store by promoting the positive effect their product can offer.
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 Kelloggs Entry Points
Kelloggs ran an Entry Point campaign across Tesco stores in February. This Entry Point campaign made the shopper aware of various Kelloggs breakfast cereal brands In-Store.
The artwork helped to reinforce this by running with the slogan, 'With Kellogg's you know who is making you breakfast.' While underneath showed some of the Kelloggs cereal brands, that can be located In-Store.
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Kellogg's Trolley POPAd
Kellogg's also implemented a Trolley POPAd campaign across all four retailers nationwide in February.
Keeping in theme with their Entry Point campaign, Kellogg's depicted the same artwork and slogan..
By implementing both In-Store formats Kellogg's helped drive awareness for their brands to shoppers In-Store.
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Lynx Trolley POPAd
Lynx implemented a Trolley POPAd campaign across our Dunnes Stores nationwide in February.
Their aim was to help generate awareness for their Apollo product range and their Lynx Space Academy, giving someone the to go to space.
Maybe you have what it takes, for more information or to sign up
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Nestle Cereals Trolley POPAd
Nestle Cereals ran a Trolley POPAd campaign through out February in our Tesco, Superquinn and Dunnes Stores nationwide.
Nestle used two artworks, to help drive awareness for their New Chocolate Cheerios and their New recipe for their whole grain brands. The Trolley POPAd format has been proven to be a great format to help drive awareness for new brands. |
 Vodafone Trolley POPAd
Vodafone ran a Trolley POPAd campaign across our Dunnes retailers nationwide in February. Vodafone decided to implement the Trolley POPAd to inform shoppers In-Store of their offering free internet if they text a number and top up by €20.
This is a great way to show how you can interact with the shoppers In-Store through the usage of Trolley POPAd's. |
 Nescafe Trolley POPAd
Nescafe ran a Trolley POPAd campaign across our Tesco, Dunnes and SuperValu retailers nationwide in February. Nescafe decided to use our Trolley POPAd campaign to help promote their new Gold Crema product to shoppers In-Store.
The artwork used depicted imagery of their new product and ran with a tagline of, 'Crema Simply Smoother Coffee.' |
 Fyffes Trolley POPAd
Fyffes implemented a Trolley POPAd campaign across a select number of Dunnes Stores nationwide.
This campaign was targeted to the shopper who has kids at school and played to their emotions. This is demonstrated through the three separate artworks which ran for Fyffes in February. The artwork depicted a kid at school out performing his class mates, and ran with the slogan, 'spot the Freddy Fyffes kid.'
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 Nestle Maggi Trolley POPAd
Nestle Maggi implemented a Trolley POPAd campaign across Tesco stores nationwide in February.
Their artwork used bright colours to help draw the shoppers attention to it. They also helped to inform the shopper and connected with them by giving them a recipe idea hey can use their Maggi range with. Nestle also informed the shopper of a website they can visit for more recipe ideas with their Maggi range. To check it out Click Here |
 Nestle Maggi FloorAd
Nestle Maggi used a FloorAd campaign in a select number of Tesco stores nationwide in conjunction with their Trolley POPAd campaign in February. The artwork like their Tolley POPAd, had strong vibrant colours that really helped the FloorAd to stand out.
The FloorAd's were placed at entrance to the Aisle and in-front of their Maggi product, giving the brand an added In-Store shelf space.
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Walkers Deep Ridge C-Store Screens
Walkers used our C-Store Screen format to promote their new range of Deep Ridged crisps, with their dynamic creative sure to catch the eye of hungry shoppers. The C-Store Screen format is the perfect way for any crisp or snack brand to promote their product as it provides an opportunity to tempt shoppers with your brand's messaging, while your product is only an arm's reach away.
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Rowntree's Randoms C-Store Screens
Rowntree's used our C-Store Screens format to promote their new Rowntree's Randoms Squidgy Speak brand. With 70% of all confectionery purchases made on impulse, our C-Store Screens provide brands with a fantastic opportunity influence shoppers at the all-important point of purchase.
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