In-Store Campaign of the Month
Our In-Store campaign of the month for January is Sprite for their January campaign. Sprite used their imagery to portray to the shopper their new Sprite product containing 30% less sugar. This imagery features heavily on three of our In-Store formats. This type of shop takeover and strong imagery really helped to place the brand in the shoppers minds and consequently on their shopping lists.
 Trolley POPAd
Sprites Trolley POPAd ran nationwide across Tesco and Dunnes stores. This format in conjunction with the other three formats really helped Sprite to dominate the In-Store ad space.
FloorAd
Sprite also ran a FloodAd campaign in a select number of Tesco stores nationwide.They were located in front of the product on display, helping the shopper to find the product and to stand out from the competition in a highly competitive market place. This format again displayed Sprites 'Rediscover' theme in keeping with the other two formats. Entry Point
The final format Sprite ran in January was an Entry Point campaign across Tesco stores nationwide. The Entry Points along with their integration with the other two formats used aided to 'push' the shopper on a path to purchase their product over rival brands. All three formats implemented by Sprite really helped create awareness of their product to the shopper In-Store. Its for these reasons along with their striking creative why Sprite was voted the In-Store campaign of the month. |
Bombay Pantry Bespoke Build
Earlier this week we installed the POS signage for Bombay Pantry's new Kiosk in the Aviva Stadium. Maybe some of you who attended the Aviva Stadium last Wednesday noticed it. If not, for those of you lucky enough to be at the Aviva on Sunday, keep an eye out for this Kiosk and maybe get yourself a curry in the process. Come on Ireland!!! |
 Listerine Entry Points
Listerine ran an Entry Point campaign across Tesco stores in January. The Entry Point format highlighted their 21 day challenge to notice how clean your mouth is. The Entry Points helped to place the brand in the shoppers mind and subsequently on their shopping list.
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 Avonmore Entry Points
Avonmore ran an Entry Point campaign across one of our National Packs to highlight their new 'Slimline Milk' available to shoppers In-store. Avonmore's artwork focused on the female market category. This is evident from the use of colour and imagery implemented for the campaign. The Entry Points are a large visual format positioned at the entrance to stores and can really help your brand catch the shoppers eye In-Store. |
 Special K Entry Points
Special K ran an Entry Point campaign in January on one of our Tesco National Pack's.Their artwork depicted the traditional Special K eye catching colours, with the aim to evoke positive emotions from shoppers In-Store. The new year period is a perfect time for products like Special K to advertise to the market as shoppers are conscious of their health and well-being. |
 Johnson Baby Entry Points
Johnson Baby ran an Entry Point campaign across Tesco stores in January. This Entry Point campaign made the shopper aware of Johnson's 'Half Price' campaign that was active In-Store. This was used to help provoke an response from shoppers entering the stores, while also reminding them of where the product is located. |
 Danone Actimel Entry Points
Danone ran an Entry Point campaign across one of our National Packs to highlight their 'Great New Look' Actimel bottle In-Store.
Danone's artwork depicted their 'Little Bottle with a Great New Look' informing shoppers of its new design.
The Entry Points are a large visual format positioned at the entrance to stores and can really help your brand catch the shoppers eye In-Store.
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 Flora Entry Points
Flora implemented 2 National Packs Nationwide throughout January to highlight their product and how it is 'clinically proven to lower cholesterol'. The product also rolled out two separate artworks to convey their message with the hope of evoking a response from the shoppers In-Store by promoting the positive effect their product can offer.
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Flora Fridge Gondola Ends
Along with Flora's Entry Point campaign, they also implemented a 'Fridge Gondola End' campaign in select Tesco stores throughout January again to highlight their product and how it is 'clinically proven to lower cholesterol'. The Fridge Gondola End incorporated three elements of In-Store promotion, 'Shelf Barkers, Aisle Fins and Header Board Posters.'This format along with the various elements really aided Flora to take ownership of the relevant aisle and category.
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 Cadbury Egg 'n' Spoon Entry Points
Cadbury implemented an Entry Point National Pack Nationwide throughout January to highlight their new product 'Cadbury Egg 'n' Spoon' In-Store.
The Entry Point format is located on entry to the store and is a fantastic format to increase awareness of a product or campaign In-Store.
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 Cadbury Egg 'n' Spoon Aisle Fin
Cadbury also implemented an Aisle Fin campaign in conjunction with their Entry Point format across a select number of Tesco stores nationwide. The Aisle Fins were located In-Aisle beside the product In-Store. This helped create awareness and the location of the product to the shoppers In-Store.
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 Coca Cola Entry Points
Coca Cola implemented three formats of In-Store advertising in January. They decided to roll out Entry Points in conjunction with Trolley POPAd's and Floor Ad's. All three formats portrayed the message about Coca Colas partnership with WWF (World Wildlife Fund) with the aim to help protect the Polar Bears home. The artwork on the Entry Points depicted a bottle of Coca Cola in the Arctic with the Polar Bears. |
 Coca Cola FloorAd
Coca Cola used a FloorAd campaign in a select number of Tesco stores nationwide in conjunction with their Entry Point and Trolley POPAd campaign in January. The artwork depicted Polar Bear paws again reaffirming their partnership with WFF.
The FloorAd's were placed In-Aisle leading to the product In-Store. This aided the shopper to locate Coca Cola's products.
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 Coca Cola Trolley POPAd
Coca Cola also ran a Trolley POPAd campaign nationwide in January. The artwork along with their Entry Points depicted their partnership with WWF and ran with a tagline, "Help us protect their home." |
 Vodafone Trolley POPAd
Vodafone ran a Trolley POPAd campaign across our Dunnes retailers nationwide in January. Vodafone decided to implement the Trolley POPAd to inform shoppers In-Store of their offering free internet if they text a number and top up by €20.
This is a great way to show how you can interact with the shoppers In-Store through the usage of Trolley POPAd's. |
 McVities Trolley POPAd
McVities ran a Trolley POPAd campaign across our Dunnes retailers nationwide in January. McVities decided to use our Trolley POPAd campaign to help promote their new breakfast porridge oats biscuits to shoppers In-Store.
The artwork used depicted imagery of their new product and ran with a tagline of, 'Your breakfast oats in a biscuit.' |
Nestle Cereals Trolley POPAd
Nestle Cereals rolled out three Trolley POPAd campaigns across our Tesco, Dunnes and Superquinn stores nationwide. Nestle Cereals implemented different artworks split across the three retailers. Their artwork was both catching and informative about their whole grain and Fibre 1 products. |
Cadbury Creme Egg C-Store Screens
Cadbury used our C-Store Screen format to help create awareness for their 'Have a Fling With A Creme Egg' campaign. Cadbury highlighted in this campaign how the Creme Egg is only here for a short space of time, so grab them while they are still available.
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St Vincent de Paul C-Store Screens
St Vincent de Paul in conjunction with RTE 2fm used our C-Store Screen format to help create awareness and to thank people for their donations to their toy appeal campaign. The C-Store screen format is the perfect place to generate awareness and when used with such eye catching creative it becomes impossible for shoppers to ignore.
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