Visualise Campaign Overview

December 2012

In this issue...

In-Store Campaign of the Month

7UP Entry Points

Tesco Mobile Entry Points

RTE Guide Entry Points

Avonmore Cream Entry Points

Safe Food Trolley POPAd

Green Isle Trolley POPAd

McCains Trolley POPAd

Airwicks Entry Points

Airwicks FloorAd

7UP C-Store Screens

Visualise Campaign Overview

Greetings!

This month's newsletter features an overview of all In-Store campaigns from Cycle 25 and Cycle 26, which is the busy Christmas period of December.

For optimum viewing please click on link above title to open newsletter in a new window.

Visualise would also like to wish everyone a prosperous New Year.

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Visit our Blog for In-Store Media News, Updates and Reports.

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Unit 15, Solus Tower Estate, Bray Co Dublin

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In-Store Campaign of the Month

Our In-Store campaign of the month for December is Coca Cola for their Christmas campaign. Coca Cola's famous Christmas imagery featured heavily on four of our In-Store formats. This type of shop takeover and powerful imagery really help to place the brand in the shoppers minds and consequently on their shopping lists.

Trolley POPAd

Coca Cola's Trolley POPAd ran nationwide across Tesco and Dunnes stores. This format in conjunction with the other three formats really helped Coca Cola take over the store.

Basket POPAd

Coca Cola decided to use our Basket POPAd throughout a select number of Tesco and Dunnes stores nationwide. The artwork was placed on the bottom of each basket and was always within arms length of the shopper.

FloorAd

Coca Cola also ran a FloodAd campaign in a select number of Tesco stores nationwide.They were located in front of the product on display, helping the shopper to find the product and to stand out from the competition in a highly competitive market place. This format again displayed Coca Cola's Christmas magical imagery around the store and helped create a Christmas feel In-Store.

Entry Point

The final format Coca Cola ran in December was an Entry Point campaign across Tesco stores nationwide. The Entry Point format like the other three formats highlighted Coca Cola's 'magical' Christmas imagery. The Entry Points and its integration with the other formats used to 'push' the shopper to purchase their product over rival brands.

All four formats implemented by Coca Cola really helped create awareness of their product to the shopper In-Store. Its for these reasons why Coca Cola was voted the In-Store campaign of the month.

7UP Entry Points

7UP ran an Entry Point campaign across Tesco stores in December. The Entry Point format highlighted their Christmas artwork which aided the Christmas feel In-Store. The Entry Points helped to place the brand in the shoppers mind and subsequently on their shopping list.

Tesco Mobile Entry Points

Tesco Mobile ran an Entry Point campaign across one of our National Packs to highlight their various products available to shoppers In-store.

Tesco Mobiles artwork depicted their products with the tag line 'Gifts for all the family' keeping with the Christmas theme for the month of December.

The Entry Points are a large visual format positioned at the entrance to stores and can really help your brand catch the shoppers eye In-Store.

RTE Guide Entry Points

RTE Guide ran an Entry Point campaign across Tesco stores in December. This Entry Point campaign focused on the RTE Guide's Christmas edition and carried the slogan that 'Christmas begins with the RTE Guide.' This was used to help provoke an emotive response from shoppers entering the stores, while also reminding them of the product In-Store.

Avonmore Cream Entry Points

Avonmore ran an Entry Point campaign in December on one of our Tesco National Pack's. The campaign was for their freshly whipped cream range. Keeping in theme with the month Avonmore used a Christmas themed format and looked to evoke positive emotions from shoppers In-Store, with the use of their tagline, 'The Cream that makes Christmas.'

Safe Food Trolley POPAd

Safe Food ran a nationwide Trolley POPAd campaign across a number of our Tesco and Dunnes outlets with the aim to help create awareness for their 'Cut Waste' campaign. This aimed to help educate the shopper and drive traffic to their website to assist the shopper cut down on food wastage.

Green Isle Trolley POPAd

Green Isle ran a nationwide Trolley POPAd campaign across a number of our Dunnes and SuperValu outlets. This Trolley POPAd campaign was used to promote their new 50% extra free frozen vegetable packaging with the tagline, 'We're giving you more because you never know who might drop in.' Their distinctive Christmas artwork made the Trolley POPAd stand out to shoppers In-Store.

McCains Trolley POPAd

McCains ran a Trolley POPAd campaign across a select number of Dunnes stores nationwide promoting their roast potatoes in goose fat. This campaign was targeted for the Christmas market and had a Christmas theme to help push this message. The Trolley POPAd is an excellent format to notify shoppers of new products in-store.

Airwicks Entry Points

Airwicks used an Entry Point pack in December to highlight their product and their partnership with Barnardos. The product artwork looked very vibrant with a Christmas theme and aided the retailer to create a Christmas feel In-Store.

Airwicks FloorAd

Airwicks also used a FloorAd campaign in a select number of Tesco stores nationwide in conjunction with their Entry Point campaign in December. The artwork was similar to the Entry Points and again highlighted their partnership with Barnardos. The FloorAd's were placed In-Aisle in front of their various products on offer. This helped the shopper to locate Airwicks products and aided the brand to stand out in a competitive market place.

7UP C-Store Screens

7UP used our C-Store Screen format to help create awareness for their 'Show you're up for Christmas' campaign. This was a competition run in conjunction with the Simon Community to help generate donations and awareness. The C-Store screen format is the perfect place to generate awareness and when used with such eye catching creative it becomes impossible for shoppers to ignore.

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