In-Store Campaign of the Month
Our In-Store campaign of the month for November is Nature Valley for their new Sweet & Nutty bar ad campaign. Nature Valley featured heavily on our formats for In-Store advertising. They also showed the potential of In-Store advertising by implementing new forms of advertising such as our new Lenticular Trolley POPAd's and our 3D Basket POPAd's. Along with these formats they also implemented 3D FloorAd's and an Entry Point campaign.
 Lenticular Trolley POPAd
Nature Valley's Lenticular Trolley POPAd ran nationwide across Tesco and Dunnes stores. This new format really caught the shoppers attention as the ad changed with the light. 
3D Basket POPAd Nature Valley decided to use our new 3D Basket POPAd throughout a select number of Tesco stores. This gave a new insight into Basket POPAd's and really showed what can be achieved with the basket format for targeting the convenience shopper.
3D FloorAd
Nature Valley also ran a 3D FloodAd campaign in a select number of Tesco stores nationwide. The FloorAd was placed in front of the product on display. The 3D format really added an extra element to the standard FloorAd and helped the product to stand out for the shopper.
Entry Point
The final format Nature Valley ran in November was an Entry Point campaign across Tesco stores nationwide. The Entry Point format highlighted the new Sweet & Nutty product and in conjunction with the other three formats implemented by Nature Valley really helped create awareness of their new product to the shopper In-Store. Its for these reasons why Nature Valley was voted the In-Store campaign of the month. |
 Goodfellas Entry Points
Goodfellas ran an Entry Point campaign across one of our National Packs to highlight their product to shoppers In-store. Goodfellas artwork depicted their 'Real Italian Pizza' informing shoppers of its location In-Store. The Entry Points are a large visual format positioned at the entrance to stores and can really help your brand catch the shoppers eye In-Store. |
 Magnum Mini Entry Points
Unilever used an Entry Point campaign in November to highlight their Magnum Mini product. The Entry Point format gave Unilever's Magnum Mini a large presence in Tesco and alerted shoppers entering the store to their product. |
 Nestle Purina Bakers Trolley POPAd
Nestle ran a POPAd Trolley campaign across a number of our Supervalu and Tesco stores nationwide in November. This In-Store campaign was used to draw awareness to their product while creating a humorous theme with their artwork with the tag line 'Grab them before they're gone'. This helped the brand to transmit the message that their product is a popular choice in the marketplace. |
 Jus Rol Entry Points
Jus Rol used an Entry Point pack in November to highlight their product for the Christmas season. The product artwork looked very vibrant with the Christmas theme and aided the retailer to create a Christmas feel In-Store.
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St Vincent de Paul C-Store Screens
St Vincent de Paul in conjunction with RTE 2fm used our C-Store Screen format to help create awareness of their toy appeal campaign. The C-Store screen format is the perfect place to generate awareness and when used with such eye catching creative it becomes impossible for shoppers to ignore.
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