Visualise Campaign Overview

This month's newsletter features our most recent blog posts (please click links below in title to read articles in full). We also have an overview of all In-Store campaigns from Cycle 21 and Cycle 22. For optimum viewing please click on the link above title to open newsletter in a new window.

Research: In-Store Advertising Works.

As part of Visualises Shopper Marketing Conference 2012 ("Understanding the Shopper"), we commissioned Ireland's leading research company-Behaviours and Attitudes- to find out how shoppers feel about In-Store advertising. dunnhumby also measured 2 campaigns using EPOS data from Test and Control stores.

Highlights of the research include:26% sales difference between test and control stores for a biscuit brand using the POPAd Trolley format.
14% sales difference between test and control stores for a shampoo brand using FloorAds and Entry Points
82% of shoppers think that Floor Graphics help products stand out from their competitors
67% of shoppers would like to see recipes on shopping trolley ads

For more of this research or to find out how Visualise's In-Store formats can help drive your brands sales, just ring Caemin or Seamus on 01-2814847.

To view Caemin's presentation from our recent Shopper Marketing Conference, please see below video.

Visualise - Shopper Marketing Conference 2012 - Caemin O'Connor

Visualise Blog

Visit our Blog for In-Store Media News, Updates and Reports.

Click here to read the Visualise Blog

Visualise Videos

Visit our You Tube Channel to see videos of our In-Store formats.

View Visualise In-Store Media Videos

Visualise

Unit 15, Solus Tower Estate, Bray Co Dublin

9:00am -5:30pm

Paranormal Activity C-Store Screens

Paramount Pictures used our C-Store Screen format to promote the release of Paranormal Activity 4. In an innovative use of DOOH media, the first five days of the campaign gave a countdown of the number of days until the movie arrived in cinemas.

Betty Crocker Trolley POPAd Betty Crocker T Cycle 21

Betty Crocker ran a nationwide Trolley POPAd campaign across a number of our Tesco and Dunnes outlets. This Trolley POPAd campaign was used to promote the Devil's Food Cake Mix, with the slogan 'A Perfect Cake Every Time You Bake.' Their distinctive artwork made the Trolley POPAd stand out to shoppers In-Store.

Pedigree Trolley POPAd

Pedigree ran a nationwide Trolley POPAd campaign across a number of our outlets in October to promote the healthy benefits their product provides to your dog. They used an emotional appeal message in this campaign with the tag line, 'Has your dog had his 4 a day?' The artwork also appeared on the FloorAd In-Store. This gave the shopper consistent messaging and reminders to their brand.

Pedigree FloorAd

In October Pedigree also ran a nationwide FloorAd campaign across Tesco stores. The FloorAd's were placed in front of their product along the aisle's in store. This campaign helped to remind the shopper of the Pedigree product which was also displayed on their trolleys.

Nestle Go Cat Trolley POPAd

Nestle ran a POPAd Trolley campaign for their Go Cat product across a number of our Tesco stores in October to try and push the consumer to, as their tag line read, 'Pick Up A Box Now.' The POPAds also featured their 3 different product offerings.

Kraft Belvita Trolley POPAd

Kraft used a nationwide Trolley POPAd campaign across our Dunnes and Tesco stores to promote their new type of Belvita breakfast biscuits. The Trolley POPAd is an excellent format to inform the shopper as the ad is in front of the shopper for up to an average of 45 minutes.

Chicago Town Trolley POPAd

Chicago Town ran a nationwide integrated in-store campaign in October.The POPAd's were used in both our Dunnes and Tesco stores, reminding shoppers of their product rating compared to their competitors.

Chicago Town FloorAd

Chicago Town also ran a FloorAd campaign in October. The FloorAd was placed in front of the product on display giving Chicago Town an integrated In-Store campaign and also helped to give the product that extra in-aisle space to differentiate it from competitors.

Chicago Town Entry Point

The Entry Point was the 3rd component of Chicago Town's In-Store campaign in October. This campaign was again focused on educating the shopper that the brand had been voted No.1 over Domino's and Pizza Hut.

Bertoli FloorAd

Unilever ran a FloorAd campaign promoting their Bertolli olive oil spread across a number of selected Tesco stores to support their Entry Point campaign. The FloorAd featured a landscape of the Mediterranean supporting the inspiration of the product.

Bertolli Entry Point

Unilever also used a national Entry Point pack for Bertolli olive oil spread in October. The artwork used featured the new better taste pack shot and was consistent with other advertising formats which carried their 'Inspired by the Mediterranean' message right into the store.

Desperados FloorAd

Desperados ran a large format 3D floor graphic in October. This campaign ran in a select number of Tesco stores promoting the Desperado product and the message that 'your party starts here.' Its design and size really stood out to shoppers In-Store and helped to bring more shoppers down the aisle where the product was located.

Walkers Entry Point

Walkers ran an Entry Point campaign across Tesco stores. The Entry Point format highlighted the new Walkers Deep Ridged product to the shopper In-Store helping to place the brand in the shoppers mind and subsequently on their shopping list.

X-Factor Entry Point

Unilever ran an Entry Point campaign across Tesco stores to inform shoppers that if they purchase one of their products they could win a VIP trip to the X-Factor final. Their artwork featured the X-Factor logo and a number of Unilever's products with which the shopper had to purchase to be in with a chance of winning. This made the shopper aware of their packaging design thus helping them notice their products in aisle.

X- Factor Arch & Floor Graphic

Unilever also ran an In-Store Arch & FloorAd campaign in October to help promote the brands associated with their X-Factor final prize in selected Tesco outlets. The X-Factor Arch and FloorAd were placed at the entrance to the related product aisle in-store.

IDL Absolut Aisle Arch

Absolut Vodka rolled out an Aisle Arch campaign in October at the entrance to the spirit aisles in various Tesco stores nationwide to help promote the 'Unique Edition' campaign, which is centered around their different flavoured Vodka.

Heineken Arch & Floor Ad

In October Heineken ran a stunning Arch and FloorAd campaign in selected Tesco stores. Both were placed at the entry point to the alcohol sections in these stores. This campaign was used to help drive awareness of Heineken's affiliation with rugby and the current European rugby club Heineken cup.

Fanta Trolley POPAd

For the Halloween season Fanta ran an integrated campaign utilizing three In-Store formats. On their Trolley POPAd's which ran nationwide in both Dunnes and Tesco stores, they had a very visual ad with a Halloween background wishing the shopper a happy Halloween.

Fanta Entry Point

Alongside their Trolley POPAd campaign, Fanta also used Entry Points in Tesco stores to wish shoppers a happy Halloween

The Entry Points were visually very striking incorporating the vibrant colour of Fanta with a Halloween themed image.

Fanta FloorAd

Fanta's FloorAd's in Tesco stores were their 3rd In-Store campaign ran through the Halloween season.

The FloorAd's were placed in front of Fanta's product which helped aid their themed message and help the product to stand out from competitors.

Old El Paso Trolley POPAd

Old El Paso were the third brand to implement a multi format campaign in October. Their Trolley POPAd campaign was rolled out nationwide in both Dunnes and Tesco stores.

This campaign was used to help align their brand with the Friday feeling market. Their tag line read, 'Thank Fajita it's Friday,' on a visually effulgent POPAd.

Old El Paso Entry Point

Old El Paso also ran on an Entry Point as part of their nationwide advertising campaign. The Entry Point format gave Old El Paso a large presence in Tesco and alerted shoppers entering the store to their brand.

Old El Paso FloorAd

The third format used by Old El Paso was the FloorAd campaign implemented in select Tesco stores nationwide. These FloorAds were very visual on the aisles and really stood out. They were located in front of the product, helping the shopper to find the product and from its integration with other formats used help to 'push' the shopper to purchase.

Dairygold Trolley POPAd

Kerry ran a Trolley POPAd for their Dairygold product. This campaign was ran over various retailers in order to inform the shopper of Dairygold's quality while also offering them the chance to collect stylish bowls from buying their product. The packaging read, 'scoop up stylish FREE Serving Bowls.'

McCains Entry Points

McCains used an Entry Point campaign across selected Tesco stores for October. They incorporated emotional attachment to their product with the tag line, 'smile if your having chips tonight.' While they also stated that their product is 'Ireland's Favourite Chip.' The artwork used certainly aided the happy theme McCain were looking to generate towards shoppers, with bright colours being used.

P&G Arch

P&G ran an aisle Arch campaign throughout selected Tesco stores nationwide. The Arch was placed at the entrance to the associated product aisle. This arch made shoppers aware of P&G's partnership with UNICEF, working together for healthier babies. P&G informed the shopper that they too can help out by purchasing their Pampers and Fairy range products to aid P&G in their donation of vaccinations for babies in third world countries.

About Us

Visualise, 15 Solus Tower Estate, Corke Abbey Road, Bray, Co.Dublin

Phone: 01-2814847
Website: www.visualise.ie
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