Special K C-Store Screens
Kellogg's used our C-Store Screen format to promote their new Special K Biscuit Moments product. The campaign, urging shoppers to "Enjoy saying yes to Biscuits," ran across our C-Store screen network of 100 stores, targeting approximately 1.5 million shoppers over the two week period. |
Kelloggs Nutri Grain C-Store Screens
Kellogg's used our C-Store Screen format as part of the launch of their new Breakfast Biscuits product. The C-Store Screen campaign helped to reinforce the other elements of the launch and target busy convenience shoppers to whom the product would appeal.
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Nestle C-Store Screens
Nestle used our C-Store Screen format to promote their range of pocket money treats which comprises of some popular Nestle confectionery brands in smaller packs at a lower price point. Using In-Store media enabled Nestle to influence shoppers' purchase decisions at the point of purchase.
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 Guinness Aisle Arch
Diageo used the Aisle Arch format in September. This format gave Guinness a large presence entering the alcohol aisle in a number of Tesco stores. The legs of the Arch informed shoppers of the offer they were running in Tesco at that time also.
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 Coors Light Aisle Arch & FloorAd
Coors Light used the Aisle Arch & FloorAd formats in September in Tesco to highlight a competition they were running where entrants had the chance to win a years free rent on their home.
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 Brennans Bread Entry Points
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 Rennie Orange Entry Points
Rennie ran an Entry Point campaign in September across one of our national packages. This campaign was used to highlight their new Rennie Orange product that was now available in-store.
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 Dairygold Entry Points
Kerry used a national Entry Point pack to promote their new Dairygold baking block product. This large format gave Dairygold a large visible brand presence at the front of stores to highlight this new product to shoppers as they entered.
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 Green Giant Trolley POPAd
In September General Mills used a Trolley POPAd campaign across Tesco and Dunnes outlets to inform shoppers of their canned sweetcorn product. The artwork really stood out on the POPAd and engaged the shopper In-Store.
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 Denny Trolley POPAd
In September Denny used a Trolley POPAd campaign which featured a product shot and also a shot of ham on a sandwich helping to place their product at the front of shoppers minds especially when they were thinking of kids lunches for school.
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 Denny Entry Points
Kerry also used a national Entry Point pack for Denny Ham in September. The artwork used featured the new pack shot and was consistent with other advertising formats and carried their 100% natural message right into the store.
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 Denny Aisle Arch & FloorAd
Denny Ham used the Aisle Arch & FloorAd formats in September in Tesco. The artwork continued with their 100% natural campaign and also highlighted the special offer price on their product.
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 Kellogg's Trolley POPAd
In Cycle19 Kellogg's used a Trolley POPAd campaign across Supervalu outlets to stay at the front of shopper's minds In-store. Their artwork featured 3 product shots and the tag lines 'A Top Class Start' and 'the beginning is everything'.
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 Goodfellas Trolley POPAd
Goodfellas ran a nationwide Trolley POPAd campaign to inform shoppers thet their products were available to pick up in the chilled aisle in-store. Their artwork featured a number of product shots which made the shopper aware of their packaging design thus helping them notice this product in the chilled aisle.
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 Fyffes Trolley POPAd
In Cycle 19 Fyffes ran a Trolley POPAd campaign across Dunnes Stores outlets nationwide to remind shoppers that their product was an ideal type of snack to be put in kids lunchboxes for when they were going back to school.
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 Vodafone Trolley POPAd
In Cycle 19 Vodafone ran a Trolley POPAd campaign across Dunnes Stores outlets nationwide to remind shoppers that the larger value their credit Top Up was, the greater the percentage of free credit they then received.
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 Hula Hoops Entry Points
United Biscuits used this large format to promote their Hula Hoops product. This large format gave Hula Hoop a large visible brand presence at the entrance to Tesco stores and their main brand colours really helped the artwork to stand out to shoppers.
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 Brady Family Ham Trolley POPAd
In September Brady Family Ham used a Trolley POPAd campaign to remind shoppers of their product available in-store. The artwork featured a product shot and also a tag line to engage shoppers.
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 Donegal Catch FloorAd
Alongside their Trolley POPAd campaign, Donegal Catch also used FloorAds to promote their new chilled range products in-store.
The FloorAd's were positioned in front of the product on display in the chilled aisle and helped to give the brand that extra in-aisle presence to stand out to the shopper.
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