From the Bar

The Rise of Premium Tequilas

By Jimmy

While placing our weekly liquor order, we needed Cuervo 1800 and I thought, "Wow, it has been forever since I've had to order this stuff!"

Back 12 years ago when I took over this job, it seemed as if every other week we would be ordering Cuervo 1800 tequila. The name had somewhat become the tequila of choice... you would never order a well tequila, it was always 1800. Over the course of the last few years, the times have changed and so have the palates of tequila drinkers. No more are the days of "one tequila, two tequila, three..." Or maybe its just me, as I am no longer a young college student.

Nowadays, these spirits are ordered for their quality. Like many bourbons, some of these super premium tequilas are now enjoyed in a snifter or neat in order for the aroma and flavor to develop. Sipping is in; shooting shots are out for this Mexican spirit.

Tequila has a long history dating back a few thousand years ago in Mexico. True tequila must come from Mexico. In fact, the Mexican government owns the moniker "tequila," and if you want to use it, you need permission from the Mexican government.

Around the Industry

In Blog we Trust

By Josh

Recently, I came across a study that outlined that mothers and families put more faith into blogs and peers for nutrition and food facts than the governmental required statistics and nutritional information released for every product in the market. Essentially, word of mouth in food blogs and the Internet are more highly regarded than that of regulated government sanctions when regarding how nutritional any type of food is.

In the study conducted, researchers found that 34% of the population trusted the information released in online blogs. Compared to this, only 20% of the populations stated that they would trust the words of a medical website, and only 15% would trust the words of a medical physician for their nutritional facts.

One of the major reasons that people did put more trust in peers is that they felt the major brands and organizations were not relating to the everyday person, but looking to exploit them for money. Ultimately, the nutritional information that people rely on needs to be something that people view as honest and reliable.

This topic is a very lop-sided argument. In one sense it's understandable that people may feel that large companies may not be representing their product right and sending the wrong message. But there is also the point that people would rather trust the opinion of someone who has written something on an online blog.

Much like the Wikipedia debate over the last decade, anyone could post any information onto the Internet, and people could assume it's true. The power of anonymity on the Internet is one that carries both consequences and repercussions while directly affecting the beliefs and standards that people hold.

Unlike other blogs across the Internet, ours is geared towards spreading the word of new products available here at the restaurant. While we would never lie to you about our products, we would also stick by the fact that our bloggers would never abuse the online capabilities that they have on our website. With this in mind, we always encourage and look forward to your opinions, ideas, and suggestions that allow us to better serve you!