June 5, 2014      
Village of Shorewood
Manager's Weekly Memo

Shorewood Awarded 2014 Innovation in Financial Management


The Public Policy Forum awarded the Village of Shorewood its 2014 Innovation in Financial Management award for our Long-Range Financial Plan. 


Our financial plan is used to guide fiscal and programmatic decision-making and ensure that annual budget deliberations consider long-term issues and objectives.  Our plan provides clear guidelines for the Village Board and is consulted in making all major financial decisions.  Revenues, expenditures, capital needs and TIF activity estimates are revisited on an annual basis and stress-tested resulting in an updated annual Financial Plan which is approved prior to our annual budget review.


Having a Long-Range Financial Plan has enabled the Village to respond responsibly to potential crises, including the 2008 economic recession, 2010 flooding and a rash of water main breaks this past winter.   


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Village Board Meeting

The Village Board met on Monday, June 2, 2014.  The Board:
  1. Approved granting Temporary Class "B"/ "Class B" Retailer's Licenses to Shorewood Men's Club for the Chicken Barbecue and 4th of July events.
  2. Approved granting "Class A" Fermented Malt Beverage and Intoxicating Liquor Licenses to: Hayek's Shorewood Pharmacy, Inc., Pick N' Save and Russian Foods and Gifts.
  3. Approved granting Class "A" Fermented Malt Beverage Licenses to: Thompson's Serv-U Pharmacy and Walgreens.
  4. Approved granting Class "B" Fermented Malt Beverage Licenses to: Tochi, Benji's Deli LLC and Craft & Vessel.
  5. Approved granting "Class B" Fermented Malt Beverage and Intoxicating Licenses to: Harry's Bar & Grill, Nehrings Sendik's, Hubbard Park Lodge, East Garden, North Star Americano Bistro, Oakcrest Tavern, St. Robert Parish, Thief Wine Shop & Bar, Three Lions Pub, William Ho's Restaurant, Falbo Bros. Pizzeria and The City Market.
  6. Approved granting Reserve Class "B" Fermented Malt Beverage and Intoxicating Liquor Licenses to: Camp Bar, North Shore Boulangerie and NaNa Fusion Japanese Restaurant.
  7. Approved a Class C Wine License for: Tochi.
  8. Approved Cabaret Licenses for: Harry's Bar & Grill, Hubbard Park Lodge, Oakcrest Tavern and Three Lions Pub.
  9. Approved Cigarettes/Tobacco Product Licenses for: Oakland BP, Lakeshore Mobil Inc., Pick N' Save, Shorewood BP, Russian Food & Gifts, Amstar and Walgreens. 
  10. Approved Dry Cleaner Licenses for: Capitol Cleaners and Shorewood Queensway Cleaners.
  11. Approved Second Hand Article Dealer Licenses and Second Hand Jewelry Dealer Licenses for: Shorewood Coin Shop, Chattel Changers Inc., Swanky Seconds LLC, and CC Conrad Jewelers.
  12. Approved Pawnbroker Licenses for:  CC Conrad Jewelers and Mixa Jewelers.  
  13. Approved Second Hand Article Dealer License for:  Rethreads.  
  14. Approved the 2013 Audit Report from Sikich.
  15. Approved a Special Privilege Permit for Plantings in the Right of Way for 4500 N Lake Drive. 
  16. Approved a Special Privilege Permit for Outdoor Seating for Miss Cupcake Boutique Bakery. 
  17. Approved a Request to Modify and Improve the River Club Building for an Outdoor Beer Garden.
  18. Approved a Street Festival Permit near the Three Lions Pub on July 13, 2014.
  19. Approved 3-Day Cabaret License for a Three Lions Pub event on July 13, 2014.
  20. Approved a Temporary Extension Request for a Class B License for: Three Lions Pub, NaNa Fusion, Thief Wine for July 13, 2014. 
  21. Approved Street Festival Permits for the Village Marketing Program at Hubbard Park on July 9, July 16, July 23 and July 30.
  22. Approved a proposal for Lifeguards at Atwater Beach.



Boards, Commissions, and Committee Meeting Highlights


Community Development Authority Meeting


The CDA met on June 2, 2014 to consider the creation of Tax Incremental District  (TID) No. 5 and a project plan amendment for Tax Incremental District (TID) No. 3.


There was a public hearing regarding the proposed project plan, boundaries, and the creation of TID No.5. There was also a public hearing regarding the proposed project plan, boundaries, and the creation of TID No.3.


The CDA approved a Resolution Approving a Project Plan Amendment for TID No.3. They also approved a Resolution Designating Proposed Boundaries and Approving a Project Plan for TID No. 5.   


Joint Review Board


Shorewood's Joint Review Board met on June 2, 2014 to discuss TIDs No. 3 and No. 5.


The Joint Review Board reaffirmed the Joint Review Board's public member, voted on the election and reaffirmation of the Chairperson, and reviewed project plans.


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Take a Look at the New Shorewood 2025 Vision Plan on June 9


The Village Board has recently completed the 2025 Vision process after seven months of development. Using the Vision Plan process the Board was able to create an image of what Shorewood would like to be in the future and an implementation plan to get there. The Board brought together staff, residents and business owners to gather feedback and develop answers to four important questions:  

  1. Where are we now?
  2. Where are we going?
  3. Where do we want to be?
  4. How do we get there?


The 2025 Vision Plan is the product of this process.


Now that all the work is complete, the Village is holding a Vision Plan presentation on Monday, June 9 at 6 p.m. in the Village Center. You are welcome to come and view the Board's vision for Shorewood's future. For more information, view the Final Vision 2025 plan and Vision 2025 Presentation.


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Welcome New Neighbors - Saturday, June 7 


Music and Fun: Join Welcome Neighbors and dance your way meeting new neighbors on Saturday, June 7 from 10-11 a.m., at the Department of Public Works! Free parking at 3801 N. Morris Blvd.  The dump can be a real pick-me-up!


Shorewood's Department of Public Works is home to many historical buildings and great services - anyone who lives in Shorewood should come check this out.


Enjoy coffee and bluegrass music with the stylings of Jesse Walker's Hitch, sponsored by Three Lions Pub. Bring an empty jug to play before you recycle it at this fun and informative Welcome Neighbors reception. Open to all community who'd like to see the historical buildings and de-mystify the place where things get fixed and dumped. 


RSVP for a Welcome Kit to Jenny Heyden, Welcome Neighbors Director, at welcome@villageofshorewood.org or 414-847-2721.



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Learn About and Drive Cars of the Future on June 11


Car buffs will have an opportunity to see and test drive some cars of the future through special arrangements of the Shorewood Senior Resource Center. This event is being presented in cooperation with several North Shore automotive dealerships whose representatives will talk about the innovative car options and new technologies like plug-in hybrids and advanced hybrids now available. 


Heiser Ford will be represented with the Fusion and C-Max plug-in hybrids; Andrew Toyota, will show three hybrid cars including the Prius, Prius V Wagon and Avalon; Andrew Chevrolet will show the Chevy Volt extended range electric/gasoline and David Hobbs Honda will be represented by the Honda Accord Hybrid, CRZ Hybrid and Insight Hybrid. Dillon Grimes will talk about his all-electric Nissan Leaf and offer rides. Following the presentations, many cars will be available for short test drives.

The presentation, which is open to the public, will be on Wednesday, June 11 from 10 to 11:30 a.m. at the Shorewood Senior Resource Center, 3920 N. Murray. Donuts, coffee and juice will be served. Reservations are not required; there is a $3 admittance fee.


For more information contact Elizabeth Price, Coordinator, Shorewood Senior Resource Center, 414-847-2727 of eprice@villageofshorewood.org  

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Reduce, REUSE, Recycle - Bottle Garden Beds


Even if you don't have a traditional garden bed, DPW Horticulturist Judy Kaiser has the perfect idea for you! She was challenged this winter to develop fun and educational projects to highlight village plantings and developed a vertical herb garden inspired by Brazilian alleyway bottle gardens. The bottles were provided by DPW staff and others were pulled out of recycling bins. This innovative garden is also functioning as a test site for a new soil-additive product which is specifically designed to reduce watering needs. 


The garden is located at the DPW and it includes herbs such as: thyme, Thyme, Purple Basil, Italian Parsley, Curly Parsley, Chives, and Oregano. Come take a look!



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Did You Know?


The DPW Forestry Department staff and its seasonal workers plant and care for 140 planters, 115 tree wells, 30 annual and perennial flower beds around the Village Center, Business District, and parks each summer? This includes care for over 6,000 bulbs! The plants are watered, fertilized, mulched, weeded, pruned, and dead headed during the growing season in order to keep them looking beautiful for all to see. Enjoy the splendid blooms!




Parkway Tree Care


The DPW Forestry Department has some excellent advice for anyone who has received a newly planted parkway tree. These trees can be cared for by following these tips:

  1. Provide slow, deep watering to the tree with about 10 gallons per week (or 1 inch of water or rain).
  2. Keep the tree's base area free of any weeds or grass.
  3. Keep a wood chip mulch ring around the base of the tree. Be careful to not allow the mulch to touch the trunk of the tree.
  4. Keep lawn mowers and weed whackers away from the base of the tree.
  5. Do not fertilize the tree or use weed killers.

By following these tips you will enjoy a healthy and vigorous tree for years to come!   

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Police Parking Technologies 


We understand that parking in Shorewood can sometimes be a challenge, so the Police Department is looking at new technology to streamline the process. Some of the technologies we are investigating are:

  • New parking citation program with
    • On-line payment of parking tickets
    • Call in number to pay ticket
  • Hand held parking citation writers (3 units) with printers
  • License plate readers
    • To run "white list" of vehicles who have permission to park on the street or in the lot thereby eliminating stickers or rear view mirror hangers for residents
  • On-line permit renewals so residents do not have to come to Village Hall
  • On-line request for overnight parking
    • Able to pay for permissions - up to 5 nights at a time
  • Telephone number/answering service to call to get permission to park on the street

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Historical Society Publishes Book to Commemorate 30th  Anniversary


A Shorewood Sampler debuted at the 30th Anniversary Dinner meeting of the Shorewood Historical Society held at Hubbard Lodge on May 12, 2014. Life in Shorewood, from the early years of community building through the mid-20th century, is described in the book using reprints of newsletter articles, oral histories, and pieces composed by members for special occasions.  Historical photos and maps illustrate the stories.  


Copies of A Shorewood Sampler are now for sale in the Society's Sheldon Room in the Village Center (Wednesdays, 11 a.m. - 2 p.m.) or at the Customer Service Desk in the Village Hall, M-F, 8 a.m. to 5 p.m.  Cost is $15.



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Calendar of Events   

42nd Annual St. Robert Parish Fair

Sat., June 7, 12 noon to 10 p.m. and

Sun., June 8, 10 a.m. to 7 p.m.


Welcome New Neighbors Open House

Sat., June 7, 10 - 11 a.m.

Public Works Building, 3801 N. Morris

This event is free and open to the public.


SHS/SIS Choir Benefit Concert

Sun., June 8, 3 p.m.

Shorewood High School Auditorium 


School Board Meeting

Tue., June 10, 7 p.m.

Shorewood High School Library 


42nd Annual Shorewood Men's Club Chicken Barbecue

Sat., June 14, 11;30 a.m.- 7 p.m.

Atwater Park

For more information visit, http://shorewoodmensclub.org/chicken_bbq.htm  


Shorewood Concert Band Performance

Sat., June 14, 12:30 p.m.

Atwater Park





Shorewood, WI
In This Issue
2014 Innovation Award
Board Agenda
Committee Meeting Highlights
Vision Plan
Welcome New Neighbors
Cars of the Future Have Arrived
Bottle Gardens
Did You Know?
Parkway Tree Care
Police Parking Technologies
History Speaks
Board of Review
Monday, June 09, 2014 at 5:30 PM
Court Room

Special Village Board Meeting - Vision Plan
Monday, June 09, 2014 at 6:00 PM
Village Center

Parks Commission
Tuesday, June 10, 2014 at 5:30 PM
Committee Room

Pedestrian and Bicycle Safety Committee Meeting

Tuesday, June 10, 2014 at 7:00 PM
Committee Room

Design Review Board
Thursday, June 12, 2014 at
5:00 PM
Committee Room

Conservation Committee
Thursday, June 12, 2014 at
7:00 PM
Committee Room

Special Plan Commission Meeting - Metro Mart Project
Tuesday, June 17, 2014 at 6:30 PM
Court Room

Quote of the Week

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."


Maya Angelou, Poet


Health Tip


Tips for Staying Active this Summer


Take regular walks -- after dinner with the family, instead of a drive or take the dog for a stroll. 


Walk quickly while doing errands. Walk the escalators instead of just riding on them.


Do laps through the aisles of the grocery store, or walk quickly on your trip to the mall.


Start an active new hobby, such as biking or hiking.


If you are on the phone, walk around while you talk.  


Environmental Tips

Easy Ways to Reduce Your Carbon Footprint
  1. Install a programmable thermostat.
  2. Use compact fluorescent light bulbs.
  3. Install water-conserving showerheads and toilets.
  4. Keep your heating and cooling systems tuned.  
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