San Diego CITD Update

December 2016
In This Edition
MetroConnect San Diego Grand Prize Winner Selected at Pitchfest Event
(Photo Credit: San Diego Regional EDC/

San Diego World Trade Center)

The San Diego World Trade Center held its MetroConnect Grand Prize Pitchfest on November 16th, providing an opportunity for a select group of companies from its MetroConnect export assistance program to compete for a $35,000 grand prize. Out of the 15 companies in this year's MetroConnect cohort, five finalists were invited to the pitchfest to compete for the grand prize. Those finalists included Deering Banjo Company, MANTA Instruments, Rough Draft Brewing, Calbiotech, and VaultRMS. Representatives from each company were given an opportunity to present their business and international expansion plans, while the audience of almost 200 community and business leaders voted for a winner. Each company gave a compelling pitch, but in the end, Rough Draft Brewing - a local craft beer brewer - was voted the winner and took home the $35,000 grand prize. Rough Draft, which is also a client of the San Diego CITD, will be using the prize money to help expand its exports into Latin America.
Grossmont High School Students Learn About Careers in Global Trade & Logistics at Career Fair

On November 9th, Grossmont High School held its 3rd Annual Career Fair at its campus in East County. The fair provides the school's senior students with an opportunity to explore various career paths and speak with professionals with experience in those fields.  The organizers who oversee and coordinate the event have invited the San Diego CITD for the past 2 years to be a part of the fair.

The 2016 edition included the participation of more companies and Government entities than the previous year. Approximately 500 students participated in the fair. The fair ran for the 6 periods of the school day to give time for all students to stop by and learn about different occupations and careers. 

(Judie Reinke, Deputy Director General, US and Foreign Commercial Service - ITA, presented the "DEC of the Year" award to representatives of the San Diego & Imperial DEC.)

The U.S. Department of Commerce named the San Diego & Imperial District Export Council (SDIDEC) the "2016 DEC of the Year" for its contributions to the exporting community. The SDIDEC provides local leadership in international trade to the San Diego community through its 25 plus member council of international trade veterans and experts, who are appointed by the U.S. Secretary of Commerce. The Council and its members support international trade education and advocacy to foment the growth of international trade in the San Diego region. San Diego CITD Director, Victor Castillo, has been a member of the SDIDEC for the last four years.

The San Diego CITD and DSN for Global Trade & Logistics will begin offering American Production and Inventory Control Society (APICS) Certified in Production and Inventory Management (CPIM) certification courses in Spring 2017 through Southwestern College's Higher Education Center in Otay Mesa. APICS is a national industry-recognized association for supply management professionals.

The CPIM program empowers professionals with the ability to understand and evaluate production and inventory activities within a company's global operations. To earn the CPIM designation, a professional must pass a series of five exams to demonstrate mastery of essential terminology, concepts, and strategies related to production and inventory management. The CITD/DSN will be offering APICS courses designed to prepare professionals for each of the certification exams. The instructor-led courses are 8 - 10 weeks long, with one 3-hour session per week.

According to APICS's Operations Management Employment Outlook, professionals with the CPIM designation see a significantly improved hiring potential and an average 14% salary increase.

For more information on the certification courses, click here.

The Deputy Sector Navigator for Global Trade & Logistics for San Diego & Imperial Counties (DSNGTL) and San Diego CITD, in collaboration with LINCS (Leveraging, Integrating, Networking, Coordinating Supplies), will begin offering courses in Supply Chain Management that will prepare participants for certifications through the Council of Supply Chain Management Professionals (CSCMP). LINCS is a national supply chain management education and certification program funded by a $24.5 million U.S. Department of Labor TAACCCT grant.

The LINCS program offers eight different certification tracks, including: Supply Chain Management Principles, Warehousing Operations, Transportation Operations, Customer Service Operations, Demand Planning, Manufacturing and Service Operations, Inventory Management, and Supply Management and Procurement. Participants can complete one track, or all eight, depending on their individual educational and career goals. All courses are available through a self-paced online learning system and enrollment in the program is currently available at no cost to participants.

After completing a course, participants may sit for a SCPro Fundamentals certification offered and certified by CSCMP. Upon passing the exam, the participant receives a certification in the particular skill sets tested by that certification exam, making them more competitive in obtaining and sustaining employment.

For additional information, including certification track descriptions, click here.

Attention warehouse operators. Come learn about permits required and associated with high piled storage and hazardous material. This important forum, which will take place on February 8th, 2017, will include the participation of racking firms, fire protection consultants, San Diego Fire Department Fire Inspectors, San Diego Building Department Plan Checkers, and San Diego County Hazmat.
For more information and to register, click here.

Mexicali, Mexico is home to over 500 national and international companies with manufacturing and assembly operations utilizing over $350 million in parts and components in the region annually. The Mexicali Supply Expo 2016 is your opportunity to connect with the Areospace, Metal Mechanic, Medical Device, Automotive, Electronic and more, professionals who are looking for suppliers to meet their fabrication needs. At this annual, international event manufacturers and suppliers will:
  • Meet one-on-one to discuss demand and supply needs and opportunities
  • Participate in an Expert Panel Discussion to examine international operations and discuss doing business in Mexicali
  • Tap into government, developers and educational institution opportunities in specialized pavilions
  • Network with key company leaders at an industry-wide reception
For more information on this event, click here.

Save the Date for MEXPORT 2017, the region's premier industrial trade show promoting supplier opportunities with major manufacturers in the Southern California/Baja California region. MEXPORT 2017 will be held on April 6th, 2017 in Otay Mesa. 

Booth space is now available for MEXPORT 2017. For more information, click here.

Wishing you and your family a Happy Holiday Season and Prosperous New Year!

Deputy Sector Navigator for Global Trade & Logistics

Part of the California Community Colleges "Doing What Matters for Jobs and the Econony" initiative, the DSN for Global Trade & Logistics is focused on aligning curriculum and training programs in International Business and Logistics, across the community colleges in the San Diego & Imperial Counties region, to meet industry needs and help students develop successful career paths in high-growth, high-wage industries.
Visit the DSN website for information on international business-related programs, resources, and tools for students, employers, faculty, and workers.

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Upcoming Events

About the CITD

Expand your business through International Trade! 

The San Diego Center for International Trade Development (CITD) assists small and medium-sized enterprises expand internationally by providing low and no-cost programs and services including, one-on-one technical assistance and consulting, market research, training and educational programs, trade leads and special events.

International trade counseling is available by appointment at the following San Diego CITD Locations:

National City

Southwestern College Higher Education Center

National City

880 National City Blvd.

Suite 7100

National City, CA 91950  

Chula Vista
Southwestern College Main Campus
900 Otay Lakes Road

Building 660
Chula Vista, CA 91910

Otay Mesa
SWC Higher Education Center Otay Mesa
8100 Gigantic Street

Building 4500

San Diego, CA 92154

East County
East County EDC
1908 Friendship Drive

Suite A
El Cajon, CA 92020

For appointments, call

(619) 482-6393 or visit


The CITD initiative was awarded the prestigious Presidential "E" Award for its significant contribution to helping expand export trade.
California STEP

California STEP, funded in part by a grant from the U.S. Small Business Administration, facilitates export promotion activities, serving targeted industries to drive exports for small business.

The program provides resources and services to help small businesses participate in foreign trade missions, trade show exhibitions, training workshops, and more. Download the fact sheet below for more information and how to take advantage of these benefits.

California STEP:
Foreign Market Promotion Opens Nov 1, 2016
  • No Cost Match
  • Trade Show Booth Cost
  • Website Translation
  • And Much More (excludes travel costs)
California STEP Individual Company Export Promotion (ICEP) Program
California STEP Registration Form -2017
Ask Us How You Can Participate

California Export Guide
SDSU CIBER in partnership with ThinkGlobal Inc.,, has launched the California Export Guide, available in print and online. The colorful, magazine-style guide is a free resource for California exporters to find the tools they need to succeed in global markets.

The purpose of the guide is to provide California companies and foreign investors with expert advice and answers to frequently asked questions about exporting, foreign direct investment and global business.

CITD Supplier Export Program

Want to increase your sales by supplying to major international manufacturers?
The CITD Supplier Export Program can help match you with manufacturers looking for your products and services.

Are you ready to pursue and win government contracts? If so, the San Diego Contracting Opportunities Center(SDCOC), also known as the San Diego PTAC, is a resource partner of the San Diego CITD and is here to assist you with the information, resources, and technical assistance you need to effectively compete for and perform on federal, state, and local government contracts.
If you are interested in becoming a client of the SDCOC or for more information, please visit their website at or call 619-285-7020. 



Reference in this newsletter to any specific commercial products, brand names, processes, or services, or the use of any trade, firm, or corporation name is for the information and convenience of the public, and does not constitute endorsement, recommendation, or favoring by the San Diego CITD, or its officers, employees or agents. 

San Diego CITD | 880 National City Blvd | Suite 7100 | National City | CA | 91950