San Diego CITD Update

October 2016
In This Edition
CITD Participates in Small Business Resource Fair in Imperial County
California Assemblymember Eduardo Garcia-Chair of the Assembly's Committee on Jobs, Economic Development and the Economy (JEDE)-in partnership with the Governor's Office of Business and Economic Development (GO-Biz) and the Imperial Valley Economic Development Corporation (IVEDC), hosted two business development events in Imperial County on September 29th with the goal of improving access to resources and strengthening the local economy. The first event was a Small Business Resource Fair that featured information and resources from more than 25 service providers, including local, state, and federal agencies and business assistance organizations. San Diego CITD Director Victor Castillo, and Program Coordinator, Gabriel Reyes, participated in the resource fair and provided attendees with information on services and programs available to help small businesses grow through international trade. 

Link2MFG Resource Fair Brings Students and Industry Together
The Center for Applied Competitive Technologies (CACT) at San Diego City College, in conjunction with the San Diego Regional EDC, hosted the Link2MFG Resource Fair at its campus in Downtown San Diego. The CACT-which offers technology education, manufacturing training, and consulting services to the advanced manufacturing sector-hosted the event as part of the activities leading up to Manufacturing Day on October 7th. The resource fair included an exhibit area with information from the college's various manufacturing-related educational programs, as well as local service providers and manufacturers. The event was open to the public, including small business owners and students. High school students were invited to the event as a way to expose them to opportunities in manufacturing. A group of more than 40 students from Kearny High School's Educational Complex-which has an Engineering, Innovation, and Design (EID) School-attended the event and were taken on a tour of the college's Manufacturing Engineering Technology and CACT facilities.

This complimentary workshop, geared toward truck owners & operators, brokers, dspatchers & fleet managers, will provide insight on complying with California Air Resources Board (CARB) regulations.

Topics will include:
  • On-Road Heavy-Duty Diesel Regulations
  • GHG Aerodynamics Requirements
  • Off-Road & Forklifts
One on One Assistance (English & Spanish)

For more information and to register, click here.

Celebrate one of San Diego's most diverse and innovation-driven industries. Join us Oct. 7th at the Manufacturing Day Breakfast to hear from industry experts, elected officials and companies manufacturing products across the San Diego mega-region.

Click here for more information and to register.

Join the San Diego CITD at BajaMak 2016 on October 20th in Tijuana, Mexico. This year, the MedSummit trade show will be incorporated into BajaMak 2016, giving you access to buyers from the growing medical manufacturing industry in Baja California.

The trade show and expo emphasizes the maquiladora supply industry in the Baja California border region and will feature five specialized industries exhibiting their current needs for their manufacturing plants in Mexico. These industries include: Aerospace, Automotive, Medical Products, Metal/Mechanical, and Electronics.

BajaMak has become an important venue in Northwest Mexico for companies looking to tap into the $11 billion suppliers market within the region's manufacturing industry. This year's event is expected to feature over 250 exhibitors (suppliers and buyers) and draw more than 2,500 attendees.

The American Express Grow Global Conference, which will be held in Long Beach, CA on October 27th, is a program that brings global trade experts, exporting officials and business leaders together to help U.S. small and middle market companies expand globally.

Gain insights from successful exporters and top industry experts throughout the program and participate in "Global Connections," where you'll receive mentorship on a range of exporting topics from agents, distributors, government and industry officials, and business leaders who are successfully exporting their goods and services. Check out the agenda for more information on sessions taking place at the event.

For more information and to register, click here.

Come to Hong Kong to sample and display your wines for potential customers, importers, and distributors. We invite your winery to participate in the 9th Annual Hong Kong International Wine & Spirits Fair this November. The California STEP program is hosting the 54sqm Wines of California Pavilion.

For additional information on how to participate, click here.

Why do people from different cultures negotiate differently? The number one cause of failed negotiations originates from a contrasting source of Legitimacy or Justification. With some wild examples we will illustrate how this can easily happen, even to the most sophisticated or powerful company and what to do to make sure it does not happen to you or your company next time. We will focus on the two important elements of negotiation - Power and Compromise and put them into a cultural context. And as a bonus, we will touch on the core 7 arguments you will encounter 99% of the time and how to counter their efficacy.

Quick Poll: Would you be interested in a workshop on how understanding cultural norms can result in more effective business relationships with your global customers and partners? 

Mexicali, Mexico is home to over 500 national and international companies with manufacturing and assembly operations utilizing over $350 million in parts and components in the region annually. The Mexicali Supply Expo 2016 is your opportunity to connect with the Areospace, Metal Mechanic, Medical Device, Automotive, Electronic and more, professionals who are looking for suppliers to meet their fabrication needs. At this annual, international event manufacturers and suppliers will:
  • Meet one-on-one to discuss demand and supply needs and opportunities
  • Participate in an Expert Panel Discussion to examine international operations and discuss doing business in Mexicali
  • Tap into government, developers and educational institution opportunities in specialized pavilions
  • Network with key company leaders at an industry-wide reception
For more information on this event, click here.

Deputy Sector Navigator for Global Trade & Logistics

Part of the California Community Colleges "Doing What Matters for Jobs and the Econony" initiative, the DSN for Global Trade & Logistics is focused on aligning curriculum and training programs in International Business and Logistics, across the community colleges in the San Diego & Imperial Counties region, to meet industry needs and help students develop successful career paths in high-growth, high-wage industries.
Visit the DSN website for information on international business-related programs, resources, and tools for students, employers, faculty, and workers.

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Upcoming Events

About the CITD

Expand your business through International Trade! 


The San Diego Center for International Trade Development (CITD) assists small and medium-sized enterprises expand internationally by providing low and no-cost programs and services including, one-on-one technical assistance and consulting, market research, training and educational programs, trade leads and special events.


International trade counseling is available by appointment at the following San Diego CITD Locations:


Chula Vista

Southwestern College

900 Otay Lakes Road

Building 660

Chula Vista, CA 91910


Otay Mesa

SWC Higher Education Center Otay Mesa

8100 Gigantic Street

Building 4500

San Diego, CA 92154


National City

National City

Chamber of Commerce

901 National City Blvd.

National City, CA 91950  


East County

East County EDC

1908 Friendship Drive

Suite A

El Cajon, CA 92020


For appointments, call

(619) 482-6393 or visit


The CITD initiative was awarded the prestigious Presidential "E" Award for its significant contribution to helping expand export trade.
California STEP

California STEP, funded in part by a grant from the U.S. Small Business Administration, facilitates export promotion activities, serving targeted industries to drive exports for small business.

The program provides resources and services to help small businesses participate in foreign trade missions, trade show exhibitions, training workshops, and more. Download the fact sheet below for more information and how to take advantage of these benefits.

CITD Border Export Program

Want to increase your sales by supplying to major international manufacturers?
The CITD Border Export Program can help match you with manufacturers looking for your products and services.

Border Export Program

Are you ready to pursue and win government contracts? If so, the San Diego Contracting Opportunities Center(SDCOC), also known as the San Diego PTAC, is a resource partner of the San Diego CITD and is here to assist you with the information, resources, and technical assistance you need to effectively compete for and perform on federal, state, and local government contracts.
If you are interested in becoming a client of the SDCOC or for more information, please visit their website at or call 619-285-7020. 



Reference in this newsletter to any specific commercial products, brand names, processes, or services, or the use of any trade, firm, or corporation name is for the information and convenience of the public, and does not constitute endorsement, recommendation, or favoring by the San Diego CITD, or its officers, employees or agents. 

San Diego CITD | 900 Otay Lakes Road | Building 660 | Chula Vista | CALIFORNIA | 91910