San Diego CITD Update

September 2016
In This Edition
CITD Presents at Intro to Exporting Craft Beer Seminar
The Brewing & Distilling Network (BDN), an organizer of events focused on the brewing and distilling industry, hosted the Craft Beer Finance & Investment Conference in San Diego on August 24th - 25th at the Manchester Grand Hyatt in Downtown San Diego. As part of the activities surrounding the conference, BDN offered a pre-conference seminar on exporting craft beer and spirits. The Intro to Exporting Craft Beer seminar featured presentations from various private-sector and government export professionals who provided information on foreign market opportunities for U.S. craft beer and spirits, as well as resources and programs available to help brewers and distillers grow their businesses globally. San Diego CITD Director, Victor Castillo, was one of five presenters at the seminar and presented information on resources available to assist California exporters as well as market opportunities for craft beer products in Mexico's Baja California border region. 

Orange County Trade Summit Features Panel on Mexico with Participation from CITD Trade Specialist
The Orange County Hispanic Chamber of Commerce, in collaboration with the U.S. Commercial Service, hosted a trade summit at the Wyndham Anaheim in Garden Grove, California. The focus of the summit was trade in North America. The program included two panel discussions with representatives from various economic development and government agencies from the U.S., Mexico, and Canada, who provided insight on export opportunities, growth, and market strategies for Canada and Mexico, as well as information on resources available to help businesses expand globally.

CITD and SBA Host Export Logistics & Transportation Workshop
The San Diego CITD, in conjunction with the San Diego District Office of the Small Business Administration (SBA), hosted a workshop on the logistics and transportation aspects of exporting. The workshop titled, "Exporting Logistics & Transportation",  focused on the many details businesses have to consider when selecting a shipping method and specifying handling of their shipments to reduce transit times and costs, keep their global customers happy, and increase their bottom line.

The workshop began with a welcome message by CITD Director, Victor Castillo, and Cynthia Harris, Economic Development Specialist with the SBA. 

Chula Vista - Japan Youth Exchange Delegates Visit CITD
The City of Chula Vista maintains Sister City partnerships with three cities around the world, including Cebu City, Philippines, Irapuato, Mexico, and Odawara, Japan. Part of the Sister City relationship involves cultural exchanges between the cities. Each year, the City of Chula Vista's International Friendship Commission (IFC) selects four young resident professionals/students to represent the city in a month-long exchange program with Odawara, Japan.

CITD Part of EXIM Bank's Regional Export Promotion Program
The Regional Export Promotion Program (REPP) brings state, county, and local nonprofit economic development entities together with EXIM Bank in a partnership designed to support exports and help create high-wage jobs. The CITD statewide network is a REPP partner and can leverage its regional centers' global market expertise together with EXIM's trade finance programs to help expand export opportunities for small and medium-sized businesses.

The San Diego CITD works closely with EXIM's Regional Export Finance Center and can help you assess your financing options and provide assistance with applying for EXIM and SBA export finance programs. Contact us if you would like more information or would like to meet with one of our International Trade Specialists to discuss your trade financing needs.
University of San Diego Offering Certificate in Global Business Strategy

The Ahlers Center for International Business at the University of San Diego offers the Global Business Strategy Certificate Program - a collection of 6-hour and 9-hour seminars designed to help your business compete in a highly-competitive international business landscape.  

To prepare the next generation of global business leaders, the Ahlers Center for International Business developed the Certificate in Global Business Strategy to help business professionals focus on new product, market and leadership topics in a global setting.

Seminars for the certificate begin September 8th. For more information on the program and to view the full seminar schedule, Click Here.

U.S. Secretary of Commerce Attends Release of TPP Study in San Diego
U.S. Secretary of Commerce, Penny Pritzker, attended the release of the  UC San Diego study about the Trans-Pacific Partnership (TPP) and its impact on San Diego. The study was produced by the San Diego World Trade Center. The event took place at Qualcomm on August 3, 2016. TPP is intended to eliminate tariffs, establish high-standard trade rules and ensure strong environmental and labor standards and protect intellectual property in twelve Pacific Rim countries. TPP faces strong challenges in Congress to pass. The study points out how TPP can benefit some regions more than others and San Diego's innovation industries are positioned to greatly benefit from it.

Discover Global Markets: Healthcare Connections is an event featuring global updates on the medical device, diagnostics, health IT, and global health sectors, this conference will equip you to compete and win internationally. You will hear directly from industry leaders on project opportunities and regulations, connect with international buyers, network with healthcare companies from around the country and get up-to-the-minute market intelligence from our U.S. Embassy-based industry specialists.

For more information and to register, click here.

As part of the activities leading up to this year's Manufacturing Day, the San Diego CITD and the Center for Applied Competitive Technologies (CACT) at San Diego City College, are organizing a tour of manufacturing facilities in Tijuana, Baja California, Mexico. The tour, which will include visits to Mexican Customs Commercial Border Crossing facilities and two manufacturing plants, will take place on October 6th. 

Check our website for additional details soon.

Celebrate one of San Diego's most diverse and innovation-driven industries. Join us Oct. 7th at the Manufacturing Day Breakfast to hear from industry experts, elected officials and companies manufacturing products across the San Diego mega-region.

Click here for more information and to register.

Join the San Diego CITD at BajaMak 2016 on October 20th in Tijuana, Mexico.

The trade show and expo emphasizes the maquiladora supply industry in the Baja California border region and will feature five specialized industries exhibiting their current needs for their manufacturing plants in Mexico. These industries include: Aerospace, Automotive, Medical Products, Metal/Mechanical, and Electronics.

BajaMak has become an important venue in Northwest Mexico for companies looking to tap into the $11 billion suppliers market within the region's manufacturing industry. This year's event is expected to feature over 250 exhibitors (suppliers and buyers) and draw more than 2,500 attendees.

Does your organization truly understand what international consumers value in terms of service? We are well into the era of global business and competition in existing, as well as growing consumer markets, is intensifying. Technology allows us to communicate, collaborate and provide services instantaneously 24/7 with co-workers and customers in almost any part of the world. But do you have the cultural skill set and know-how that will allow you to be truly productive, provide the best customer service, and make the most of the technology that supposedly connects us? Understanding cultural values, behaviors and attitudes regarding service expectations and a working knowledge of social protocol and etiquette in various cultures is essential for success in today's global marketplace.

Watch this pre-recorded webinar from Berlitz to learn more about the cultural expectations of "excellent customer service," from the perspectives of both the provider and the consumer.

Quick Poll: Would you be interested in a workshop on how understanding cultural norms can result in more effective business relationships with your global customers and partners? 

Deputy Sector Navigator for Global Trade & Logistics

Part of the California Community Colleges "Doing What Matters for Jobs and the Econony" initiative, the DSN for Global Trade & Logistics is focused on aligning curriculum and training programs in International Business and Logistics, across the community colleges in the San Diego & Imperial Counties region, to meet industry needs and help students develop successful career paths in high-growth, high-wage industries.
Visit the DSN website for information on international business-related programs, resources, and tools for students, employers, faculty, and workers.

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About the CITD

Expand your business through International Trade! 


The San Diego Center for International Trade Development (CITD) assists small and medium-sized enterprises expand internationally by providing low and no-cost programs and services including, one-on-one technical assistance and consulting, market research, training and educational programs, trade leads and special events.


International trade counseling is available by appointment at the following San Diego CITD Locations:


Chula Vista

Southwestern College

900 Otay Lakes Road

Building 660

Chula Vista, CA 91910


Otay Mesa

SWC Higher Education Center Otay Mesa

8100 Gigantic Street

Building 4500

San Diego, CA 92154


National City

National City

Chamber of Commerce

901 National City Blvd.

National City, CA 91950  


East County

East County EDC

1908 Friendship Drive

Suite A

El Cajon, CA 92020


For appointments, call

(619) 482-6393 or visit


The CITD initiative was awarded the prestigious Presidential "E" Award for its significant contribution to helping expand export trade.
California STEP

California STEP, funded in part by a grant from the U.S. Small Business Administration, facilitates export promotion activities, serving targeted industries to drive exports for small business.

The program provides resources and services to help small businesses participate in foreign trade missions, trade show exhibitions, training workshops, and more. Download the fact sheet below for more information and how to take advantage of these benefits.

CITD Border Export Program

Want to increase your sales by supplying to major international manufacturers?
The CITD Border Export Program can help match you with manufacturers looking for your products and services.

Border Export Program

Are you ready to pursue and win government contracts? If so, the San Diego Contracting Opportunities Center(SDCOC), also known as the San Diego PTAC, is a resource partner of the San Diego CITD and is here to assist you with the information, resources, and technical assistance you need to effectively compete for and perform on federal, state, and local government contracts.
If you are interested in becoming a client of the SDCOC or for more information, please visit their website at or call 619-285-7020. 



Reference in this newsletter to any specific commercial products, brand names, processes, or services, or the use of any trade, firm, or corporation name is for the information and convenience of the public, and does not constitute endorsement, recommendation, or favoring by the San Diego CITD, or its officers, employees or agents. 

San Diego CITD | 900 Otay Lakes Road | Building 660 | Chula Vista | CALIFORNIA | 91910