San Diego CITD Update

July 2016
In This Edition
The United States-Mexico Chamber of Commerce (USMCOC), California Regional Chapter organized a manufacturing tour in Tijuana, Baja California, Mexico for businesses in the Los Angeles and Orange County areas interested in business opportunities south of the border. The tour, co-organized by CMTC and Pasero Abogados, with the support of the San Diego CITD, included a meeting with Will Ostick, U.S. Consul General in Tijuana who talked about trade in the Southern California - Baja California region and the growing opportunities for U.S. companies in Baja's manufacturing sector.

The San Diego CITD, in conjunction with the San Diego District Office of the U.S. Small Business Administration, hosted a workshop on how to find foreign buyers and distributors. The workshop, aimed at new to export and existing exporters, provided participants with information on tools and resources for finding qualified foreign buyers as well as how to tap into supplier opportunities. San Diego CITD Director, Victor Castillo, and Cynthia Harris, Economic Development Specialist for the SBA, welcomed the group of more than 27 participants and introduced the first speaker, Carrie Brooks, Senior International Trade Specialist with the U.S. Department of Commerce, who presented on how to use online resources to find and vet potential buyers and distributors globally. 

The World Trade Center (WTC) San Diego introduced the 15 local companies that were selected to participate in the MetroConnect Program for 2016 at an event held at the University Club in Downtown San Diego. The MetroConnect Program, sponsored by JPMorgan Chase, is a support program developed to help local companies accelerate their international growth. The event also featured an expo of global service providers, including the San Diego CITD, which had the opportunity to promote its programs and services designed to help small businesses grow globally.

Join the Otay Mesa Chamber of Commerce and San Diego CITD for workshop on new compliance obligations under Mexico's IMMEX program. Topics to be covered include:
  • Base Erosion & Profit Shifting (BEPS)
  • Value Added Tax (IVA) Certifications
  • Annex 24 & 31
  • Advanced Pricing Agreement Update
  • Value Added Tax Refunds
  • Notice for Manufacturers & Exporters (DIEMSE)

The workshop will be held on July 19th from 8:30 AM to 11:00 AM at Southwestern College's Higher Education Center at Otay Mesa.


For additional information and to register, click here.

Save the Date: Exporting Logistics & Transportation Workshop
The San Diego CITD and San Diego District Office of the U.S. Small Business Administration will be hosting a workshop on the logistics and transportation aspects of exporting on August 18th from 10:00 AM to 12:00 PM. This workshop will provide new to export companies and existing exporters with valuable information on how to get their export shipments to their foreign customers in an efficient manner. 

Check the CITD website for additional information and registration.
California Pavilion at Hong Kong Food Expo
The Northern California-Sacramento Regional Center for International Trade Development and the California State Trade and Export Promotion (STEP) program encourages you to take the next global step and register for the Hong Kong Food Expo, the gateway to the Asia Market! 

The Hong Kong Food Expo attracts buyers from all over Asia and Southeast Asia - the fastest growing and largest regional market for California consumer goods and food products.

For more information and to find out how to get a discounted booth at the expo, click here.
The Green Expo - Mexico City
The Green Expo in Mexico City is a multinational business forum, hosting national and international companies who offer innovative solutions and cutting edge technology for a sustainable green economy. The expo attracts over 11,000 attendees from over 30 countries, including 200 plus exhibitors.

The Sacramento CITD and San Diego CITD are collaborating to provide 4-6 SMEs with the opportunity to share booth space inside the California Pavilion at the Green Expo, taking advantage of the branding power of the State of California to attract attendees and buyers.

Through a grant funded by the U.S. Small Business Administration (SBA), the CITDs can provide State Trade and Export Promotion Program (STEP) funds for businesses to participate in this export promotion event.

For additional information, click here.

Join the San Diego CITD at BajaMak 2016 on October 20th in Tijuana, Mexico.

The trade show and expo emphasizes the maquiladora supply industry in the Baja California border region and will feature five specialized industries exhibiting their current needs for their manufacturing plants in Mexico. These industries include: Aerospace, Automotive, Medical Products, Metal/Mechanical, and Electronics.

BajaMak has become an important venue in Northwest Mexico for companies looking to tap into the $11 billion suppliers market within the region's manufacturing industry. This year's event is expected to feature over 250 exhibitors (suppliers and buyers) and draw more than 2,500 attendees.

San Diego Workforce Partnership (SDWP) is committed to providing employment resources to San Diego County employers. As part of SDWP's business services, the organization is happy to announce that SDWP has partnered with the San Diego Employers Association (SDEA) to offer a free HR hotline for San Diego County employers.
According to the San Diego Workforce Partnership (SDWP) labor market study, Workforce Needs of Small Businesses in San Diego, firms with fewer than 50 employees make up 95 percent of all establishments and account for one-half of the county's workforce. While small businesses drive most of the employment in the region, many do not have the resources to maintain a robust HR department. SDWP's response to this challenge is the provision of an HR hotline for San Diego small business to receive assistance in HR compliance, employment laws, discipline and termination.
Please identify yourself as an employer with SDWP when calling the HR hotline at 1 (866) 441-9399. The hotline is active Monday through Friday from 8 a.m. to 5 p.m. Please keep in mind that SDEA reserves the right to direct the employer to a fee-for-service line should the call extend beyond 15 minutes.
For employers that have not yet worked with SDWP, please contact SDWP's Business Services Team at or visit for more information.

Deputy Sector Navigator for Global Trade & Logistics

Part of the California Community Colleges "Doing What Matters for Jobs and the Econony" initiative, the DSN for Global Trade & Logistics is focused on aligning curriculum and training programs in International Business and Logistics, across the community colleges in the San Diego & Imperial Counties region, to meet industry needs and help students develop successful career paths in high-growth, high-wage industries.
Visit the DSN website for information on international business-related programs, resources, and tools for students, employers, faculty, and workers.

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Upcoming Events

About the CITD

Expand your business through International Trade! 


The San Diego Center for International Trade Development (CITD) assists small and medium-sized enterprises expand internationally by providing low and no-cost programs and services including, one-on-one technical assistance and consulting, market research, training and educational programs, trade leads and special events.


International trade counseling is available by appointment at the following San Diego CITD Locations:


Chula Vista

Southwestern College

900 Otay Lakes Road

Building 660

Chula Vista, CA 91910


Otay Mesa

SWC Higher Education Center Otay Mesa

8100 Gigantic Street

Building 4500

San Diego, CA 92154


National City

National City

Chamber of Commerce

901 National City Blvd.

National City, CA 91950  


East County

East County EDC

1908 Friendship Drive

Suite A

El Cajon, CA 92020


For appointments, call

(619) 482-6393 or visit


The CITD initiative was awarded the prestigious Presidential "E" Award for its significant contribution to helping expand export trade.
California STEP

California STEP, funded in part by a grant from the U.S. Small Business Administration, facilitates export promotion activities, serving targeted industries to drive exports for small business.

The program provides resources and services to help small businesses participate in foreign trade missions, trade show exhibitions, training workshops, and more. Download the fact sheet below for more information and how to take advantage of these benefits.

CITD Border Export Program

Want to increase your sales by supplying to major international manufacturers?
The CITD Border Export Program can help match you with manufacturers looking for your products and services.

Border Export Program

Are you ready to pursue and win government contracts? If so, the San Diego Contracting Opportunities Center(SDCOC), also known as the San Diego PTAC, is a resource partner of the San Diego CITD and is here to assist you with the information, resources, and technical assistance you need to effectively compete for and perform on federal, state, and local government contracts.
If you are interested in becoming a client of the SDCOC or for more information, please visit their website at or call 619-285-7020. 



Reference in this newsletter to any specific commercial products, brand names, processes, or services, or the use of any trade, firm, or corporation name is for the information and convenience of the public, and does not constitute endorsement, recommendation, or favoring by the San Diego CITD, or its officers, employees or agents. 

San Diego CITD | 900 Otay Lakes Road | Building 660 | Chula Vista | CALIFORNIA | 91910