San Diego CITD Update
May 2016
In This Edition
The Deputy Sector Navigator for Global Trade & Logistics (DSN GTL) - San Diego & Imperial, in conjunction with the SB1070 Regional Pathways Program, hosted a professional development workshop for high school teachers throughout the region at Southwestern College's Higher Education Center at Otay Mesa (HECOM). The workshop, titled, "Think Global in All Careers" welcomed teachers across various school subject areas including Math, Science, English, Social Science, CTE, and Foreign Language. The goal of the workshop was to provide the teachers with an introduction to global trade and its importance to the region, as well as discuss resources and tools that can be incorporated in their classrooms to expose their students to high wage, high growth careers in this sector.

The workshop began with opening remarks by DSN GTL and CITD Director, Victor Castillo, after which the participants boarded a bus and were taken to the MEXPORT trade show so they could experience trade in action and have the opportunity to talk to industry professionals about skills and education they feel are important to be successful in their field.

The 27th installment of the MEXPORT tradeshow, organized by the Otay Mesa Chamber of Commerce, took place on April 21st, 2016. MEXPORT is the Southern California/Baja California region's premier industrial trade show promoting sourcing opportunities with major manufacturing facilities in Baja California. MEXPORT 2016 drew over 115 exhibitors across various industries.

In addition to exhibiting at MEXPORT 2016 with partners including the San Diego District Office of the U.S. Small Business Administration, the U.S. Department of Commerce San Diego Export Assistance CenterSan Diego District Export Council, and Imperial Valley Economic Development Corporation, the San Diego CITD provided counseling to businesses from both sides of the border.
Sixth-graders at San Diego Unified School District's Monroe Clark Middle School spent most of their day on Friday, April 22nd learning key aspects of the global economy, what makes world trade work, and how trade affects their daily lives through a program-offered at their school by Junior Achievement-called JA Global Marketplace. JA Global Marketplace is a series of six activities through which students learn concepts of trade including import/export, trade barriers, tariffs, entrepreneurship, and culture, among others.
The day's activities culminated with an assembly of over 300 sixth-graders where a panel of education and business professionals presented information on career pathways in global trade and logistics, as well as the educational programs available through the local colleges to pursue careers in this sector. SB1070 Regional Pathways Industry Connections Coordinator (ICC) for Global Trade & Logistics & CITD Business Advisor, Monica Rosas, participated on the panel and arranged for Pat Hall, a veteran logistics professional, to talk about trade and her experience and perspective on what it takes to be successful in the field.

San Diego Mesa College played host to a regional business pitch competition for community college students called Idea2Innovate, which was organized in conjunction with the Small Business Deputy Sector Navigator for the San Diego & Imperial Region and was one of 10 regional competitions throughout the state-the winners of which will compete in a statewide competition in May. The format of the competition was modeled after the popular TV show "Shark Tank" in which current and aspiring business owners pitch their business ideas to successful entrepreneurs in hopes of landing investment to start or expand their business.
For the Idea2Innovate competition, community college students throughout the San Diego & Imperial region submitted a 10-slide PowerPoint presentation and a 2-minute video pitch of their business. Judges then scored the slide decks and videos and invited the top 8 students to pitch their ideas at a live event at Mesa's campus on April 8th.

Southwestern College student, Marco Chavez-who had attended a pair of labs and individual counseling sessions put on by CITD Business Advisors, Gabriel Reyes and Monica Rosas in conjunction with Southwestern College Business Professor, Yvonne Lucas to help prepare students for the competition-was one of the students selected for the live event.

U.S. Customs and Border Protection is offering three one-day filing exercises in May, intended to support trade filers with limited experience filing ACE transactions. 

For more information, click here.

  • Hear from leaders in International Trade, Procurement, and Manufacturing
  • Connect with over 100 exhibiting manufacturers and service businesses
  • Network with over 1,000 other attending business owners
  • Meet one-on-one with buyers representing Federal, State, and local government purchasing departments

    For more information and to register, click here.

  • The San Diego CITD, in conjunction with the San Diego District Office of the SBA, will be hosting a workshop on June 9th, 2016 on finding foreign buyers for your products and services.

    For more information and to register, click here.

    Connect With Us

    Like us on Facebook

    Follow us on Twitter

    View our profile on LinkedIn

    View our videos on YouTube
    Upcoming Events

    About the CITD

    Expand your business through International Trade! 


    The San Diego Center for International Trade Development (CITD) assists small and medium-sized enterprises expand internationally by providing low and no-cost programs and services including, one-on-one technical assistance and consulting, market research, training and educational programs, trade leads and special events.


    International trade counseling is available by appointment at the following San Diego CITD Locations:


    Chula Vista

    Southwestern College

    900 Otay Lakes Road
    Building 660

    Chula Vista, CA 91910


    Otay Mesa

    SWC Higher Education Center Otay Mesa

    8100 Gigantic Street
    Building 4500
    San Diego, CA 92154


    National City
    National City
    Chamber of Commerce

    901 National City Blvd.
    National City, CA 91950  


    Mission Valley

    San Diego Contracting Opportunities Center 

    4007 Camino del Rio South
    Room 210
    San Diego, CA 92108


    East County

    East County EDC

    1908 Friendship Drive
    Suite A

    El Cajon, CA 92020


    For appointments, call
    (619) 482-6393 or visit

    The CITD initiative was awarded the prestigious Presidential "E" Award for its significant contribution to helping expand export trade.
    Deputy Sector Navigator for Global Trade & Logistics

    Part of the California Community Colleges "Doing What Matters for Jobs and the Econony" initiative, the DSN for Global Trade & Logistics is focused on aligning curriculum and training programs in International Business and Logistics, across the community colleges in the San Diego & Imperial Counties region, to meet industry needs and help students develop successful career paths in high-growth, high-wage industries.
    Visit the DSN website for information on international business-related programs, resources, and tools for students, employers, faculty, and workers.
    CalSTEP Border Export Program

    Want to increase your sales by supplying to major international manufacturers?


    Our CalSTEP Border Export Program can help match you with manufacturers looking for your products and services.
    Border Export Program  

    California STEP, funded in part by a grant from the U.S. Small Business Administration, facilitates export promotion activities, serving targeted industries to drive exports for small business.

    Are you ready to pursue and win government contracts? If so, the San Diego Contracting Opportunities Center(SDCOC), also known as the San Diego PTAC, is a resource partner of the San Diego CITD and is here to assist you. SDCOC's mission is to assist San Diego county small businesses with the information, resources, and technical assistance they need to effectively compete for and perform on federal, state, and local government contracts.
    If you are interested in becoming a client of the SDCOC, please complete their online application located at  If you have any questions, please do not hesitate to visit their website for more information at or call 619-285-7020. 




    Reference in this newsletter to any specific commercial products, brand names, processes, or services, or the use of any trade, firm, or corporation name is for the information and convenience of the public, and does not constitute endorsement, recommendation, or favoring by the San Diego CITD, or its officers, employees or agents. 

    San Diego CITD | 900 Otay Lakes Road | Building 660 | Chula Vista | CALIFORNIA | 91910