Some readers see this part of your email after the subject line in the inbox. Write something brief and catchy, compelling them to open the email.

Dear Colleague,

 

Please see the attachment below for your review and consideration. On June 6, 2016, the Higgins Golf Classic will be held at Fiddler's Elbow Country Club. This is an exciting golf outing to help benefit the Special Olympics of New Jersey, its athletes and offers those in attendance great networking opportunities!
 
As a longtime committee member and avid golfer, I have found this to be one of the best golf outings, which has consistently raised significant amounts of money each year to support our New Jersey athletes. As outlined in the attached, there are three ways to get involved: sponsorship, participating or pledging a donation to support this upcoming event.
 
I hope you can attend and thank you in advance for your ongoing support!
 
Please note: If you plan on attending or pledging a donation, please identify me as your reference.
Sincerely,

Michael Sylvester
EWMA
Website
(973)560-0400 ext. 187

EWMA | 100 Misty Lane | Parsippany | NJ | 07054