Well that's a wrap on 2013 folks!  

In this month's issue we invite you to come meet with us in New York City, and we offer more exciting webinars for you and your members. 
We also take a look back on 2013 with a highlights article originally posted to our Point2 blog


In addition to our booked January events, we are still asking for your 2014 event lists so that the Point2 team may consider attending. And as always, please be sure to scroll down and take a look at the updated syndication partner list for this month.

 

From the whole team here at Point2, we wish you a successful and happy New Year!

 

We appreciate your feedback at [email protected]. 

  

-Your Point2 MLS and Association Services Team   

Point2 in NYC
 

Are you attending Inman's Real Estate Connect this month in New York City? The Point2 MLS & Association team will be there and would love to meet with you.
  
Take a look at our MLS & Association Consumer Portals hands-on with the team, or catch up on what's happening in the world of Listing Syndication in 2014 and beyond!
  
To book your private meeting, send us an email, or call 1-866-377-0627. We look forward to seeing you soon!
  

Strategic Webinars for Your Members

 

This month we have TWO MORE special webinars planned, and we'd like to extend the invitation to you and your members! Feel free to pass along the following information so that members can register and attend:   

  • Success Series
    • Title: Get Organized, Be Productive, Make More Money
    • Speaker: Chris Crouch
    • Date: Thursday, January 9
    • Time: 10 Pacific / 11 Mountain / 12 Central / 1 Eastern / 2 Atlantic
    • Registration link
       
       
  • Power Coaching
    • Title: BIG Results from Small, Easy Changes         
    • Speaker: Terri Murphy
    • She will be building on the previous webinar from Chris Crouch, as well as December's with Verl Workman
    • Date: Thursday, January 23
    • Time: 10 Pacific / 11 Mountain / 12 Central / 1 Eastern / 2 Atlantic
    • Registration link

2013: Point2's Year in Review

 

At first, we didn't think we could top last year, but a quick peek at our blog history reveals that this year has been our busiest yet. We created our first Facebook app, developed an SEO guide for our members and so much more. In case you missed any updates, here's a list of 2013's greatest hits:  

 

 

1. Theme Preview

 
In January, we introduced Theme Preview - a function in the Point2 Agent Online Office that allows users to "try on" a new theme without commitment. Now you can try out any website theme in any color palette without affecting your existing site and its content. Previewing is also available for menus. Switch up the order of your drop down menus and see what the new arrangement will look like on your site without interfering with your current layout.

 

 

 

 

2. More Mobile-Friendly Themes 

 

Last year we had 6 mobile-friendly agent website themes. Now we have over 70, plus an additional 26 mobile-friendly property website themes. What a difference a year makes! If you're thinking about switching to a new theme but have questions, Customer Care can help.

  

3. Point2 Agent SEO Guide

  

As we mentioned above, in 2013 we created an SEO guide designed specifically to help Point2 Agent members maximize their website traffic with easy, step-by-step instructions. If you haven't downloaded your copy yet, you can access the Point2 Agent SEO Guide anytime by clicking on the Website tab at the top of your Online Office. Then click on "Resources" in the Related Links box on the right side of the page.

  

4. Mobile-Friendly Virtual Tours  

 

On July 1st, virtual tours became mobile-friendly, making them accessible to the millions of consumers who browse for homes on their smartphones and tablets.

  

5. MLS & Association Consumer Portals 

 

We made the news this summer when we introduced our real estate search portals that are customized for MLSs and Asociations. Our public-facing portals house the most accurate listing information derived directly from MLS data, all in one easy-to-use, mobile-friendly place. Take a peek at the Greater El Paso Association of REALTORS� website (powered by Point2) below and learn more about our Association Listing Websites here.

 

 

  

6. Mobile Headers  

 

Mobile-friendly Point2 Agent themes have been updated to support a header image in the mobile view. This feature will be automatically enabled for new users. To activate mobile header images if you're an existing user, log in to the Online Office, go to Edit Website and go to the 'Graphics' page to select and edit an image.

  

7. Header Slideshows  

 

If your theme has a splash page enabled you can now add a slideshow of photos in the header graphic section of your Agent Site to create a visually-interesting rotating display. To activate the slideshow, two or more photos will need to be uploaded. Follow these steps to add a slideshow to your Point2 Agent site.

 

8. Campaign Activity Module

 

We added a new widget that will help you better manage your drip email campaigns to assist you in optimizing your email marketing efforts. This widget now appears on the home page of your Point2 Agent account so you can view and edit scheduled drip email campaign activities.

 

9. HTML for Drip Campaigns

 

You asked, we heard you! Point2 Agent Professional and Elite users can now create HTML email campaigns. Bring your campaigns to life using HTML to add pictures, links, formatting and more. If you need help with this, don't hesitate to contact Customer Care.

 

10. Facebook Listings App

 

Our very first Facebook app enables you to share your listings on your Facebook business page. Just connect your Point2 Agent account with your Facebook account (instructions here) and voila!

 

 

  

11. Point2 Data Integration

 

Point2 Data was integrated into the Point2 Agent Online Office in October, giving members easy access to property data reports about your listings... or any other piece of property! Read more about this update here
 

 

12. Rewards Program

 

We also created the Point2 Agent Rewards Program in 2013 to reward people for recommending Point2 Agent to their colleagues and friends. See how it works then get started right from your Online Office.

 

 

 

13. Google Authorship

 

Adding Google Authorship to your Point2 Agent website can greatly enhance your search visibility by associating your listings with a real person. If people search for one of your listings in the search engines, the results will be enhanced with your picture. If you haven't implemented Google Authorship yet, follow these steps now.

 

14. Social Sharing Sidebar

 

The floating social media sharing side bar is another new addition to Point2 Agent websites that is designed to keep pace with today's rapidly changing real estate technology marketplace. When activated, this feature adds a floating sidebar to every page of your Point2 Agent site. This sidebar allows site visitors to share information from your website with their network on the social platform of their choice with just the click of a button.

 

 

 

15. Two Dozen Webinars

 

To cap it all off, our wonderful education team hosted two dozen webinars this year on subjects ranging from video marketing to real estate business planning. To catch a recording of any webinar you missed, click here.

 

Whew, what a whirlwind! What was your favorite 2013 update?

 

Syndication Partner UpdatesSyndication

 

 

Here is the updated Point2 Syndication Network as of January 3rd, 2014:

 

  

Live Partners: 

 

 

Adicio

ApartmentList.com

Axessrealestate.com

Backpage.com

Builders Digital Experience

CampusHomesOnline.com

CanPages.ca

CashBackBids.com

Catylist

Chase My New Home

Condo.com

craigslist

DataSphere (Landwatch.com)

DoDHousingNetwork.com

eBay

eBay Canada

eLookyLoo.com

Equator

EstateLife.com

Facebook

Foreclosure.com

Google

Harmon Homes

Homefinder.ca

Homefinder.com

Homegain

HomeHippo

HomeRoamer.com

Homes and Land Affiliates LLC

HomeStarSearch.com

HomeStat.org

HotPads.com

HouseHitz.com

HouseHunting.ca

Kijiji Real Estate

LakeHomesUSA.com

MHBay.com

Mitula (IN, AE, ZA, AU, NZ)

Mitula Homes (Canada)

Mitula Homes (GE, IT, MA, PL, PT)

Mitula Homes (Mexico)

Mitula Homes (USA)

MyXiLiMobile.com

New York Times

Nuroa.com

Oodle

OpenHouse.ca

Ovlix.com

PenthouseLife LLC

Point2

Point2 Homes

PropertyShark.com

PropertySkipper.com

RE605.com

Real Estate Channel

Real-Buzz (powered by Immobel)

RealEstateRelated.com

Realty Showcase

RealtyPin

RealtyStore.com

RentCompass.com

Revestor.com

The Housing Block

Trovit S.L. (Argentina)

Trovit S.L. (Canada)

Trovit S.L. (Columbia)

Trovit S.L. (Mexico)

Trovit S.L. (United States)

Trulia

Zillow/Yahoo! Real Estate Network

 

 
Point2 at Your Events
 

Furiously planning your 2014 calendar?

 

If so, would you like to have Point2 at your next Annual Technology Expo, or perhaps sponsor a special event? Saul Klein is also available for Board of Directors meetings, Leadership Programs, and Strategic Planning Facilitation.

 

Drop us a line and we'll see if we can be there and/or help out!

 

 

About Point2  
Point2 (www.Point2.com) provides real estate marketing and lead management software to brokers and agents in North and South America, Europe, Asia, Australia and Africa, as well as listing data aggregation and syndication solutions to real estate MLSs (Multiple Listing Service), Boards and Associations across the U.S. and Canada.

Point2's solutions also include the consumer real estate listings portal, Point2 Homes, as well as end-to-end property management software for small to medium size organizations managing up to 1000 units. Point2 is a Yardi Systems Inc. (www.yardi.com) brand.
 
   
IN THIS ISSUE
Point2 in NYC
Strategic Webinars for your Members
2013 in Review
Syndication Partner List
Point2 at Your Events
PLEASE NOTE

This newsletter is only emailed to MLS/Association Staff and Executives to keep you abreast of the continuous developments at Point2.

Should you wish to inform your members of the various updates, a Newsletter Archive page has been set up for convenient, easy access.

USEFUL RESOURCES

 

 Join Our Mailing List
FOLLOW US ONLINE!
Connect with us on Facebook and Twitter!

Like us on Facebook     Follow us on Twitter