What do TV beer commercials and perfume ads have in common? Beer and perfume are both commodities that can't be experienced though visual media. After all, you can't smell the perfume or drink the beer that's being advertised on TV. In fact, in the United States, advertisers don't even show actors ingesting beer in the commercials. Even with these restrictions, advertisers still sell lots of beer and perfume. That's because advertisers use creative marketing techniques. As a new legal nurse consultant, you can too. Read More
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