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Pink Boots Society                                         Pre-CBC : March 2014 

The Pink Boots Society is an international professional association and USA 501(c)3 nonprofit. We inspire, encourage and empower women beer professionals to advance their careers through education. Our 1,000+ members are the female beer industry leaders of tomorrow, and they inspire women consumers to choose beer as their adult beverage of choice.


In This Issue
Amazon Smile Supports PBS
CBC Meeting
Scholarship Window Open!
Learn More about PBS
Join Our Mailing List!
Quick Links

We've got a lot going on, and more to come:
  • The Easiest Way to Support PBS Ever! 
  • Craft Brewers Conference Meeting
  • Pre-Orders for New T-shirt Design
  • Odell Brewing CBC PBS Dinner
  • Ernie's CBC All-Female 30-Tap Takeover
  • PBS Volunteer Spotlight: Denise Ratfield  
  • PBS Volunteer Spotlight: Anita Lum
  • 5+ Volunteers Needed for Scholarship Selection Committee
  • International Women's Collaboration Brew Day Update
  • New Flickr Photo Gallery  
  • Pink Boots Sources
  • Upcoming National Meetings
  • It Came Up in Conversation This Week 

  See below for details on all of these, and more... 


Our webmaster, Sibyl Perkins writes...

Hey Teri--I found out something very cool today. Smile.amazon.com has a new program that allows users to pick a charity of their choice for Amazon to contribute .5% of all purchases (at no cost to the user). I just picked Pink Boots Society for mine. Since PBS is a 501c3, it shows up on the list if you search on Pink Boots Society
Here's a link about it:
I don't know about you, but I shop with Amazon a LOT. I think it would be great to get the word out to see if we can get others who shop with Amazon to use it as an opportunity to support PBS!

I agree. Let's do this ladies--please do this NOW. We need your support.
Two weeks away: Our annual Craft Brewers Conference International meeting in Denver. If you haven't already, please register here: http://events.r20.constantcontact.com/register/event?oeidk=a07e90x24udd73d965e&llr=nk6ciecab

Meeting fee is $15, and includes LUNCH due to a generous sponsorship by BSG Craftbrewing. Your meeting fee goes toward our Scholarship Fund and is in lieu of dues, as PBS membership is free to all women beer professionals.

This is our annual business meeting and state of the Pink Boots Society. There is no educational seminar because you're at the CBC! This meeting is still a great value because of our amazing raffle (bring swag!) and the awesome opportunity to network with your fellow Pink Boots members.

Pre-orders on new T-shirts (3 styles, including Men's) are being taken now, for pick-up at our CBC meeting. Email Emily Engdahl for order info, emily@pinkbootssociety.org. New shirts are $20 for meeting pick-up, plus $5 extra if shipped.

PLEASE REGISTER ONLINE! We need to limit the onsite registration in order to avoid long lines at the door. Last year there was a 45-minute wait at the door, and we can't have that! We are expecting 150-200 attendees. Contact emily@pinkbootssociety.org if you need an e-vite to register.

MEETING VOLUNTEERS: We need 5 more meeting volunteers. Email Erin Rue, erin@pinkbootssociety.org to volunteer: T-Shirt Sales, Pin Sales, Raffle/Swag Table, Head Counter, Floater.
LOCAL MEMBERS: Can attend this event without CBC tickets. Please get directions from CBC Registration.

DATE:            Thursday April 10, 2014 
WHEN:          10:30am - 1:00pm (Lunch first, business meeting starts at 11:00am) 
WHERE:        Mile High Ballroom 1  
ADDRESS:    Colorado Convention Center, 700 14th St, Denver, CO 80202
EVENT PH:   (303) 228-8000 
BEER:            Bring yours from the trade show floor.
FOOD:           Lunch of iced tea, lemonade, finger sandwiches, chips and fruit sponsored by BSG. 
SWAG:           Please bring some for the raffle.
T-SHIRTS:      New design available for pre-order now ($20), with pick-up at the meeting. This saves you shipping costs and PBS gets more of the money for our Scholarship Fund. We will also have our remaining stock of Barley's Angels tees available for $10 cash at the meeting. We plan to sell out. 

PINS:              $5 cash, available at the meeting. Sales fund our Scholarship Program. Wear your Boot Pride!  
FUTURE:        We plan to debut at least one new T-shirt design per year. Mostly pre-sales prior to CBC.
RAFFLE:        Always! At the end of the official meeting, after the member announcements.

SOCIAL/NETWORKING:   During the raffle. Hopefully everybody wins a prize!

MEDIA MEMBERS: Be sure to bring copies of your books and DVDs to sell. You are invited to sell at any PBS meeting. We hope you will reward us with a small tax-deductible donation, a percentage of your proceeds.

LOOKING FOR A ROOM OR TRANSPORTATION SHARE: Connect with us on Facebook, Twitter, Yahoo Groups Forum, or look into the Groups & Forums section of our website. There are multiple ways to connect.

NOT A MEMBER YET? Future PBS members are allowed to attend one (and only one) PBS meeting prior to earning beer income and qualifying for PBS membership. This CBC meeting is a good one to attend because of the networking opportunities. Future members can also attend a Regional PBS Chapter meeting in their area. [Please note:
Due to overwhelming popularity and our small intimate meeting space, from now on our GABF Meeting & Educational Seminar will be open only to PBS members registered on our website.]

MEET TERI IN PERSON: I will be working the trade show all hours except Thursday AM before our PBS meeting. If you want to meet me in person or pick my brain about malt and brewing, find the Country Malt Group booth, as I am the Oregon-Washington Territory Manager for Country Malt. See you in Denver! 


We have Ladies, Unisex and Men's sizes. Pre-order them here: http://events.r20.constantcontact.com/register/event?oeidk=a07e915n8s276504f73&llr=nk6ciecab $20 for CBC meeting delivery in Denver. $5 extra if shipped to your address. 


Odell Brewing is putting together a wonderful dinner for us. This event is open to all craft beer lovers, both women and men. PLEASE NOTE: It is being held TUESDAY night in Fort Collins. If you are NOT able to attend the Opening Reception at CBC, please join us at Odell!    


Details and tickets can be found here: https://www.eventbrite.com/e/odell-pink-boots-society-beer-dinner-tickets-10722600587 

PINK BOOTS MEMBERS receive a discounted price of $20. Please email Emily for the member promotional code. emily@pinkbootssociety.org. Since it is a fundraiser for Pink Boots Society, all guests, spouses, friends and supporters have a price of $30. This is still a screaming deal for this beer-paired dinner hosted by the Ladies at Odell Brewing Company

Seats are limited, so please register now. We thank you for your support!


Odell Pink Boots Society Beer Dinner

Tuesday, April 8, 2014 from 7:00pm to 9:00pm (PDT) 

800 E. Lincoln Ave.
Fort Collins, CO  80524 

(970) 498-9070
PBS members Ashleigh Carter and Kristen Heintz have organized a CBC week all-female 30-Tap Takeover and PBS Fundraiser at:

Ernie's Bar & Pizza
2915 W 44th Ave
Denver, CO 80211 USA
Phone: (303) 955-5580

30 women-brewed beers on tap at once, ladies! Dig that!

Ashleigh is the organizer and Kristen is the owner of Ernie's. Although the beer will be pouring all week, beginning on Tuesday, Kristen has arranged for a special event on Thursday April 10th, so mark your calendar:

Thursday April 10th:
5-7pm: Ernie's is open to the public, but PBS members are invited to enjoy before the dinner rush.

7pm-2am: Meet the PBS Brewers: YOU! Ernie's is promoting this time slot to the public, so stay and meet your fans. Kristen has booked a bluegrass band to keep the scene lively. If this is a success, with luck we can look forward to repeating this in Denver every Great American Beer Festival week. Enjoy!

Kristen writes: "Ernie's is supporting the Pink Boots organization by donating 50% of all beer proceeds to go towards the Pink Boots Scholarship fund.  I believe in the cause and supporting women in growing in this industry.  As a female GM/Managing partner it has been tough over the years to crack into the restaurant industry as a credible leader and I needed the support of others to help myself grow personally and professionally.  I want to do the same for this group of female brewers and beer professionals in rising to the top."
PBS VOLUNTEER SPOTLIGHT: DENISE RATFIELD - PBS Social Media Committee Chair & International Women's Collaboration Brew Day Event Organizer

Within one year of taking over as the PBS Social Media Committee Chair, Denise Ratfield achieved a major goal for herself and Pink Boots: She used her social media skills to rally 72 breweries around the world to participate in International Women's Collaboration Brew Day #IWCB on March 8, 2014, and wrangled press placements from as far away as Australia. Her next immediate goal is to taste as many Unite Pale Ales as possible. "Ladies, bottle 'em up and send them my way!" she says.  


Denise joined PBS four years ago after a regional meeting at Stone Brewing, where she works as brewceptionist (receptionist). She wishes PBS had been around in the mid-'90s when she was the only female working on the production floor at Sierra Nevada. Now, she uses her social media savvy to deliver members information about opportunities in the beer world through numerous PBS platforms like Facebook and Twitter. "Educating, entertaining, rejoicing and rock and rolling," she laughs. Follow Denise on her own social media networks: Pinterest 

and Facebook, or email her at denise@pinkbootssociety.org.  

PBS VOLUNTEER SPOTLIGHT: ANITA LUM - Former PBS Webmaster, Former PBS T-Shirt Coordinator and Online Order Fulfillment, and Former PBS Membership Database Manager

Anita Lum is "mom" to many. She has been Mainland Operations Manager (M.O.M.) for Maui Brewing Co. for nearly a decade. She was "maternally" helpful to Pink Boots Society in its infancy. "Anita was amazing and really helped us get PBS off the ground," Teri Fahrendorf recalls. "She was our webmaster, our T-shirt coordinator, our T-shirt order fulfillment shipper, and our Membership List database keeper." And Anita is a proud mom and grandmom in her personal life.


"Being 'M.O.M.' to Maui Brewing Co. provides me with an exhilarating change of pace where I can interact with others at a level, and on a topic, close to my heart," says Anita. She works for the Hawaiian-based brewery from her mainland home in San Diego.


Anita spends her free time with her family, growing fruits and vegetables, home brewing, and visiting San Diego's many craft breweries. You can connect with Anita at anitalum@mauibrewingco.com 


PBS's Scholarship Selection Committee is a super secret cabal of 5 very experienced women beer professionals. They begin their work on the closing day of each scholarship campaign and work hard for one month evaluating and discussing the many candidates and choosing the most worthy to receive the scholarship. They do this every other month.

We need to double those 5 volunteers to 10 or more. We are doubling our current 6 scholarships per year to 12 per year, so we are looking for 5-8 volunteers for this committee.

It is a two-year commitment and we are looking for self-starters who can hit deadlines without someone nagging them. During your two-year commitment, nobody will know you are on the committee. We keep it secret so that no applicants know who looked at and decided on their application. It keeps things cleaner. Once you "retire," then we can happily thank you publicly and you are free to put your service on your resume at that time. At that point you'll have to wait one year to apply for a scholarship yourself. We require this "cool down" period to ensure no favoritism is shown for a previous SSC member.


If your situation changes and you find yourself unable to complete your two-year service, you will need to notify the committee chair as soon as possible so that we can begin searching for your replacement.


We are splitting our current Scholarship Selection Committee (SSC) into two teams, Team A and Team B. Both will have 2 experienced SSC team members, plus 3 new volunteers. Each team will judge six scholarship campaigns per year, scheduled every other month.


If you are interested on serving on this important committee, please fill out our Volunteer e-form on our website at the bottom of this page: http://www.pinkbootssociety.org/our-volunteers/. Please be sure to include a link to your online resume or your LinkedIn profile to be used as part of the selection process. Questions? Email our Volunteer Administrator, Erin Rue at erin@pinkbootssociety.org.

Wow! What an awesome day. I am so proud of the hundreds of participants who joined in on the collaboration brews and auxiliary events that happened all over the globe on March 8, 2014. This event was a blow-out success and plans are already being made for next year's #IWCB.

In case you missed it, 72 breweries participated in a worldwide women-driven collaboration brew on International Women's Day. 

Photos are starting to go up on our new Flickr PBS Photo Gallery, https://www.flickr.com/photos/pinkbootssociety. Send your #IWCB photos to Carrie Knose at photos@pinkbootssociety.org. Please include names of everybody in your photos. We are asking for only three photos from each event location, in order to not overwhelm Carrie.

To recap, this joyous day of collaboration and camaraderie was dreamed up by the brewsters of Project Venus in the UK & Ireland. Information will be updated at www.iwcbd.org throughout the year, and sign-ups will be available through that link. Next year's sign-up will be announced in January-February 2015 via this e-newsletter, Facebook, Twitter, Pinterest, and Instagram. If you participated but forgot to sign up, it's not too late. Please go to www.iwcbd.org and register.

This event is a PBS Fundraiser! When all these luscious kegs of Unite Pale Ale are sold, some of the money will fund Pink Boots Society, and some will fund local charities chosen by the brewers. If you raised money, please visit www.iwcbd.org for updates on how to get your donation to Pink Boots Society.

The recipe was called Unite Pale Ale, and it was formulated such that every brewster (woman brewer) who wanted to participate could put her creative personality into her version. Please support Pink Boots Society and buy Unite Pale Ale wherever you see it--on tap, in bottles, in cans--anywhere! 


The #IWCB organizer is Denise Ratfield of Stone Brewing. You can read more about Denise in the PBS Volunteer Spotlight. Give her a digital hug for the job she did with #IWCB at denise@pinkbootssociety.org.

Carrie Knose, our new Photo Gallery Administrator, set us up a Flickr page that will soon be linked from our website. In the meantime, please send Carrie up to three photos of your Pink Boots Society events past, present and future, such as March 8th's International Women's Collaboration Brew Day.

Please list the names of all people in the photos, as well as the name of the brewery or location where the photo was taken. Please send to Carrie at photos@pinkbootssociety.org.

Check out our small photo collection so far: https://www.flickr.com/photos/pinkbootssociety/ and watch it grow!




Team Southern California at left, brewing at Stone for #IWCB.  

Onguard Boot
Have you been thinking about buying a pair of steel-toe pink rubber boots but never got around to it?

We have a new preferred supplier for steel-toe pink rubber work boots: http://www.hantover.com/cgi/hnt.wsc/product.htm?p-item-num=14968&p-callprog=cust-search. Onguard Lady Monarch pink steel-toe boots. See link for actual boot visual.


Thursday, April 10, 2014:

11:00am-1:00pm - at CBC, Denver, CO (USA).

Details above. 


Friday, October 3, 2014:  

11:00am-2:30pm - National Meeting & Seminar during GABF,  

at Vine Street Pub, Denver, CO (USA).


Thursday, April 16, 2015: 

11:00am-1:00pm - at CBC, Portland, OR (USA).


Saturday, April 18, 2015: 

Saturday after CBC: PBS Women in Beer Leadership Conference.  

We are looking for sponsors with large donations for this event. Info will be released as we plan this event. 


All PBS meetings and events, including Regional and International PBS meetings, PBS Brew Days and PBS fundraiser events, can now be listed on our new website calendar. Please email your meeting information to our PBS Event Coordinator, Ashleigh Carter, at ashleigh@pinkbootssociety.org.  


Also send your PBS-only event info to teri@pinkbootssociety.org. I especially want to invite our international members to send Ashleigh and me your PBS event info. I know you're out there; we want to help you. 


No non-PBS events or press info, please. My mailbox is already full so I know you won't mind if I send your non-PBS news into my junk folder automatically.  


You can learn of all upcoming PBS events on our website, http://pinkbootssociety.org/events/.  


1. Women have a long past history with beer. We are proud of that, and we are glad to be able to make contributions to beer in the modern era.
2. Many large breweries are looking for a "silver bullet" when it comes to marketing beer to women or other demographic groups. It won't work. You can't just make a pink beer with roses and think women will go after it, just like you can't make a beer with limes and assume Mexicans will go after it. If you ask 100 different women what their favorite beer is, you will get 100 different answers. Women are people, and each individual has their own preferences.
3. What is important to women is dialog and community. Women generally employ a different verbal pattern than men, and it is more exploratory and less declarative and competitive. This is a stereotypical assessment, but it is mostly true.
For example, two brewers are tasting an IPA made by one of them. If males, one brewer might ask another, "How many IBU did you put in this IPA?" Let's say the second male brewer says, "80." The first male brewer might typically offer his IBU addition as a declaration, "Mine has 90 IBU." If there is a group of male brewers, sometimes the dialog escalates into one-upmanship at this point. 
In a similar example with two female brewers, one might ask the other, "How many IBU did you put in this IPA?" The answer again is, "80." That is where the similarity in conversation ends because the first female brewer is likely to respond, "Do you think 80 IBU was the right amount? How would you do it different next time?"
As you can see, female dialog revolves more around questions than declarations, and is thus more exploratory. That is why it's both important to give women a place at the table in beer discussions and in the beer industry, and it's important for women to have a place to interact solely with each other, such as with Pink Boots Society, so they can speak freely and not feel required to compete in male-pattern conversations about beer.

 Onguard Boot  

Birth of a Beer Community: The Story of Pink Boots Society 

PBS Membership Qualifications
How PBS Began & Organizational Goals 
E-Newsletter Archive 
Donate to our PBS Scholarship Fund 

Pink Boots Society is committed to the advancement of the education of women beer professionals, either by developing educational scholarships, or by hosting educational speakers and seminars at our regional and national meetings. If you are a woman who earns income from beer, I encourage you to join us. 


Cheers to you!

Fearless Leader

Teri Fahrendorf
Founder & Co-Creator
Pink Boots Society