|7 Key Activities for Getting Innovation Right
|Leaders have great ideas all the time. They are
knowledgeable and regularly have insights into their customers’
predicaments. They are great at spotting areas for improvement. But,
great ideas are not enough to get you through the obstacles new ideas,
products, and services inevitably confront on their way to successful
• They don’t invest in the leadership talent required
to successfully develop new products and services.
• They don’t do market research to ensure
circumstances are conducive to their new offering.
• They don’t take advantage of market disruptions.
• They don’t think through value from the customers’
point-of-view, taking the time to discover what customers are compelled
• They don’t drive the required uptake to increase
and accelerate market acceptance.
These are the tactics and strategies my new book, Getting Innovation Right,
addresses. The book provides templates, step-by-step instructions,
techniques, tools and practical guidance on how to do the very things
that maximize your innovations chances of success in the market.
Successful innovation creates something people are compelled to
acquire, getting it into their hands in a form they can put to use, all
the while moving ever more firmly into the black while you grow.
Since 1998 I have worked hand-in-hand with over a hundred leaders and
their organizations, large and small. I have been part of innovation
initiatives in $20 billion organizations and $10 million enterprises. I
have worked in the private sector, public sector, and among
associations. From that work I have distilled seven key activities that lead to
successful innovation - and that is the subject of the book. Leaders
who carry them out put themselves ahead of their peers and the
competition. As a result they are able to consistently pursue, create,
and leverage inflection points in the market for great impact.
The vast majority of executives do not practice any one of these with
discipline or emotional intensity. By simply taking just one and
putting it into practice you are putting the odds on your side. When
you combine them, bringing them all to bear on your efforts, the result
is an advantage that stacks many variables in your favor.
These seven real-world pursuits are what make the difference between
those who are haphazardly shooting in the with good ideas and those who
consistently and systematically uncover potential, capitalize on
opportunity, and generate traction that drives success in the
The Seven Key Activities are:
Pursue and Leverage Inflection Points
A positive inflection point is a game change that shifts circumstances
decisively in your favor. Expert innovators are able to sense their
potential before they take place and then drive offerings to stimulate
the events that lead to these dramatic shifts. When harnessed they are
like waves of activity that can propel you forward, growing your base,
increasing the offerings your customers buy, generating loyalty, and
moving you up-market.
Build Innovation Capacity
The systematic development of new products and services relies on your
ability to contain and channel innovation’s inherent stresses. Strong
innovation leaders recognize this and intentionally cultivate the
people and the environment that provide the necessary foundation of
leadership, talent and idea management,.
The best innovation rises from a sea of information about products,
services, customers, competitors, market conditions and internal
capabilities. Use my eight steps of an effective business intelligence
effort to collect the information you need to make the right strategic
In order to see new opportunity you must be able to get out of your own
box. There are proven techniques and tactics capable innovators use to
question their own assumptions. This allows them to see the world
through alternative and helpful points of view. You can learn to apply
those techniques and tactics to your business.
Disruption is part of business life today. Successful leaders know how
to identify the opportunity embedded in adverse conditions. They
identify windows of opportunity in which they can turn turmoil to their
Value is what causes people to reach in their pockets and separate from
their hard-earned cash. It is what drives investors to invest, shoppers
to shop, and people to fly around the world just to trade with each
other. Skillful innovators understand what drives value, what it looks
like to customers and any number of stakeholders, and how to generate
value by delivering something more, better, or new.
Drive Innovation Uptake
Every stage of this process holds opportunity to introduce new ideas
into the market and engage the community of people who will be most
interested in your offerings. Uptake, or market acceptance, occurs
through the well-tended generation of mutual value. Innovation leaders
intentionally drive this uptake, seeking to control adoption for
I hope these this will help you get innovation right! The world needs
our new ideas and good works.
The book is
available on Amazon for pre-order today. Order it now and send proof of your purchase to GIRadvance@gmail.com and I will
send you some goodies in the weeks ahead, only available to those
These will include invitations to participate in 2 teleseminars on
innovation and links to the recordings, as well as a special pdf
workbook based upon the material in the book. The content will be new,
original, and not available in the book.
|| Seth Kahan - Visionary Leadership
PO Box 380 Glen Echo, Maryland, USA, 20812
Tel: 301.229.2221 | Email: Seth@Visionaryleadership.com
© 2010 Seth Kahan. All rights reserved