Fireball Run Extravaganza!
September 28, 2013
Downtown Riverside

 Weekly Wins
Great projects, initiatives and successes are happening in Riverside everyday; highlights for this week:


 'King High Remembers' To Be Showcased In Crowdfunded Documentary


Fallen Troops Honored As Heroes At Annual Tribute 


Local Woman Helps Underserved Communities Cook Up The Education They Need


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Tune in to KTIE 590 every Saturday at
2:30 p.m. for the Explore Riverside radio show.

 Trade Networking Mixer
Sept 19
(click here)
 'Pick Power Breakfast':
Grey Frandsen
Sept 19
(click here)
 'Que Pasa Riverside' 
Sept 25
(click here)
 'Long Night of Arts & Innovation
Oct 10
(click here)
 for more community events, seminars & meetings, go to the 
Community Calendar


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City of Riverside, CA
Office of Economic Development News
September 17, 2013
Give Big Riverside Calls for Local Nonprofits to Participate

It's time to start counting to Give BIG Riverside on 11-12-13! Give BIG is a 24-hour fundraising web-a-thon that will raise $300,000 in one day for 150 local nonprofit organizations that feed the hungry, entertain our families, shelter lost pets, connect our neighbors with jobs and keep our City beautiful.

For Give BIG to succeed, organizers are urging local nonprofits to register to participate before the September 30, 2013 deadline.(Read more...)

The New Job Creators: Lift Brings the 'Third Wave of Coffee' to Riverside
(Article by Susan Straight as published on 

The espresso bar is a gleaming silver airplane wing, from a Cessna 150 that ran out of gas and crashed years ago on McKinley Street in Riverside. Steffen Sommers recounted how, after he and business partner Allen Andra had decided to open a coffee house, and after they'd decided one day driving down from Big Bear that it would be called Lift, for the lift given to humans by coffee but also for the element of flight, they figured they wanted a plane wing. 

Geoff Gouveia behind an espresso bar made from a Cessna wing. | Photo: Douglas McCulloh, KCET

So they went to Flabob Airport, in Rubidoux, knowing it was a historic spot, and they met a pilot, of course, who said he had a plane wing in his backyard, adjacent to the Box Springs Mountains. It was painted white, with thick primer over that, and they painstakingly stripped and repaired and polished the wing, with the help of a craftsman. Now, the little green light glows just beside the counter where people order, and the metallic gold of the siphon brewers is reflected below the hands of people waiting for their lattes.(Read more...)

Riverside's Fireball Run Finish Line Extravaganza Nears
Volunteers still needed; sign up today!

On Saturday, September 28th, the 2013 Fireball Run Adventurally, an action packed 2,500 mile trivia game with the goal of aiding in a massive effort to help find America's missing children, will be finishing in Downtown Riverside. The theme for the 2013 event is All Stars and Movie Cars, with notable Hollywood, exotic, and classic cars being on-hand at the finish line event.

The Finish Line Extravaganza is scheduled from noon to 6 p.m. and will include food trucks, a Wine & Brew Fest featuring local craft beers and wines, autographs, kids zone, a Finish Line parade at Main Street and University Avenue, live music from local bands Summer Twins and On Being Human, and a Classic & Exotic Car Show featuring some of the coolest cars to hit the big screen including KITT (Knight Rider), Bond cars, Herbie the Love Bug, the Batmobile, the Teenage Mutant Ninja Turtles van and Magnum PI's Ferrari! (Read more...)

Riverside is being recognized worldwide for its forward looking, cutting-edge approaches to economic development, education, sustainability and technology. Discover the possibilities within this City of Arts & Innovation. 

We invite you to celebrate the achievements and our continued progress. Please contact the Office of Economic Development for more information.


Scott C. Barber

City Manager 
City of Riverside 

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