Building Your Business Through Blogs Vol. 9
Yes, it's true the holidays are sneaking up on us. That's why now is the time to plan thank-you-for-your-business-this-year client gifts. But don't feel backed into a corner with the same-old food tin, polo or seasonal sentiment as your only option. You can really set your company apart with a creative twist.
For example, rather than sending clients the usual Thanksgiving treat, plan a "Black Friday Survival Kit," complete with an imprinted canvas tote bag, shopping cart-shaped stress reliever and soothing foot cream for tired shoppers' feet. Or instead of Christmas/Hanukkah gifts, try delivering cookie cutters on the first Friday of December, National Cookie Cutter Week is December 1-7th.
We look forward to meeting with you to discuss your next marketing program. 

Craig Backus
EmbroidMe of Birmingham

Contact Us
33214 Woodward Ave
Birmingham, MI 48009
[email protected]
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Auto Sales
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In This Issue
Building your Business Through Blogs
Fall Promotions
Choosing Promotional Products
Keyword-Rich Press Releases
November Contest
Interactive Online Catalog
Embroidme Interactive Online Catalog

Event Planning Expertise

Have an event coming up?  I recommend contacting Lisa Radtke with Plan Ahead Events of NE-Detroit.    Plan Ahead Events is a full-service event management company, serving clientele worldwide. With more than 15 years of event planning experience, our Event Management Specialists will work with you to achieve company objectives and far exceed expectations.  Find out more about their services by clicking here.

Christmas Commitment - In by December 15, done by December 24!
EmbroidMe of Birmingham is committed to completing your orders received by December 15 in time for Christmas!  In fact, we've already embroidered about 25 Christmas stockings this year, and we're ready for more! 
Building Business Through Blogs:
Give Your Customers Another Way to Find You Online 
Do you still regard blogs as a means of expression only for Internet-savvy teens to talk about their favorite bands, or citizen journalists to support the political party of their choice? While it's true that these types of pages exist by the thousands, a blog can also be a powerful tool for a company looking to increase search engine exposure and to connect with clients.
Having a Website is Not Enough
Company blogs are a rapidly expanding area of the blogosphere, and businesses that are currently communicating this way have established a significant advantage over their competition. 
Four Steps to Effective Blogging
Chances are you already have a website, but blogs provide an effective means to expand your online presence, to connect with more clients, and to build traffic to your website.
The computer is now the main portal through which your customers and prospects will seek out information about your company, your product or your service. The easier it is for them to find you, and the more information you can provide when they do, the better your chance to earn their business.   Four Steps to Effective Blogging  
Quick Ship Promotions
 Stress Reliever - Other shapes also available 
 asi/36730    5 DAY   Item # LFD-SC36
150   Units  $2.24 Each
 Holiday Chocolate Keepsake Tin 
asi/44900  5 Days  Item # 1067-HOL
50 Units  $13.25 Each Combination Alarm Clock
 asi/79530   3 Days     Item # PL-7650 
100 Units  $3.98 Each
Rates Include: One Color, standard imprint in 1 location.  Additional Artwork, Imprint Set Up, Shipping & Sales tax applies.  Please contact us for details. Offer Expires 12/31/09
Production Time - AFTER final proof approval.
 All Pricing in US Dollars
Choosing the right
Promotional Products
by Richard M Paul
Promotions can be tricky and fun but everything depends on the right promotional product. There is so much you can achieve with promotions. You get the chance to interact with your customers directly and gauge their response on a one on one basis. You can also reach new customers and build a strong platform for your brand.
Here are few guidelines while choosing promotional products.


Choosing Promotional Products

The promotional item you choose should reflect the brand image of your company while at the same time, appealing to your target audience. Your promotional items must be concurrent with the choice of your customers if you want them to be well received.
  In today's business world you can't work in isolation. What have your competitors done? You don't want to offer the same promotional product that has been used by them. You need to think of something extremely competitive and out of the box.
Keyword-rich Press ReleaseseTip
Keyword-rich press releases, and why they are important
When it comes to Search Engine Optimization, keywords are like gold. However, it's not enough to optimize your website content and stop there. Because even the press releases your company distributes on Internet newswires could benefit from a good SEO makeover.


PR Web, for example, can host your searchable press release on prweb.com and provide visibility on Yahoo! News and Google. But whether or not your press release comes up on a search depends on whether or not it's keyword-rich.  
Visible, Versatile, Value
A warm morning beverage is a cherished daily ritual for most people, making drinkware one of the most powerful promotional tools in the marketplace. Other reasons:


Drinkware and Writing Instruments at 20% OFF from one of our key suppliers!
EmbroidMe of Birmingham passes the savings through to YOU!  Contact us right away to take advantage of this special offer for HUGE savings through December 18, 2009.  If you've been thinking of using coffee mugs or pens as a thank you to your staff or customers through the holidays, now is the time to act! 
Craig C. Backus * Owner
33214 Woodward Ave (Click here for Map)
Birmingham, MI  48009
Tel 248.723.5488 * Mobile 313.300.8452 * Fax  248.633.2510
[email protected]
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November Contest PhotoThe picture to the right is part of a nationally recognized logo that was created by EmbroidMe!  This company has locations nationwide and specializes in unique treats and gifts.  
If you are the first one to e-mail me the correct response, then you'll receive a $20 gift certificate to Pasquale's Restaurant in Royal Oak, Michigan.  Pasquale's motto is "From our family to yours...since 1954" and is located just down the road from us at 31555 Woodward Avenue in Royal Oak.  Click here for more information about Pasquale's.
Congratulations to John Rohrbeck, winner of our last contest who correctly identified Panera Bread!