| 
    
        | | Digest #24
 |  | | 
 | This week Santa Cruz Tech Beat introduces a catalog of local tech businesses (and related services). See the start of the catalog here . Take advantage of the Early Bird Special in January: add your business to the catalog here . Thanks, | 
 | 
 |  
    	|         
        
            |  |  |  
        	| 
            
                |  |  
                |  | | Coming Up:
 
SC New Tech Meetup will meet Wed, January 8, 6:30pm at Cruzio. Plan to hear from PayStand, Motrr, Apptology, and the usual hoopla. This meetup generally meets each 1st Wednesday. 
 Intro to The Startup Challenge: Tue, January 14, 4-6pm, at NextSpace, and Tue, January 21, 4-6pm, at Cruzio.  
 Darren Odden invites you to the inaugural meeting of the Design Santa Cruz Meetup on Wed, January 15, 6pm, at NextSpace.  
   | 
 | 
 
News:       Zach Friend on Building the Santa Cruz Brand: "This community has a brand to showcase that more than a sum of our problems - it is a sum of our collective innovations."
             | 
 | 
Noteworthy, but not brand new   | 
 |  |  
                |  |  |  
            |  |  |  
        | | | 
 | 
Tech in Santa Cruz? Grok! Want your  
 news in Santa Cruz Tech Beat?  |  | 
 | 
 |  |