"One of the most dramatic instances of breaking a promise to customers came during this past week as VW admitted to deliberately misleading regulators and customers about its car exhaust emissions."
We also wrote about a topic we hear a lot from leaders:
"We run an exercise with leaders and employees of our clients that is a really effective way to build empathy which hopefully leads to compassion for customers."
Dr. Linden Brown will be joining Professor Philip Kotler and other Marketing luminaries as a guest speaker in Tokyo, Japan from October 13 to 14, 2015 for the World Marketing Summit 2015. The overall event's theme is: "Winning Global Markets and Operating Responsibly in a Digitally Connected World".
Please watch the below video for more information and for further details, please visit their website.
Chris will be leading a Customer Experience Management Program for Insper University in Sao Paulo, Brazil on November 12th & 13th, 2015. Read more here.
We made it into McGraw-Hill's Top 10 Best Sellers for 2015!