MarketCulture Strategies
October 2015 Newsletter 

For Leaders Driving Customer Centricity



Greetings!

Well it certainly seems time is flying this year; October already! We are looking forward to the pumpkin pie!

If you haven't had a chance to read our post about the recent VW emissions scandal, please pop over to our blog and read about "78 Years of Customer's Trust Destroyed in an Instant" 

"One of the most dramatic instances of breaking a promise to customers came during this past week as VW admitted to deliberately misleading regulators and customers about its car exhaust emissions."



We also wrote about a topic we hear a lot from leaders:


"We run an exercise with leaders and employees of our clients that is a really effective way to build empathy which hopefully leads to compassion for customers."



Dr. Linden Brown will be joining Professor Philip Kotler and other Marketing luminaries as a guest speaker in Tokyo, Japan from October 13 to 14, 2015 for the World Marketing Summit 2015. The overall event's theme is: "Winning Global Markets and Operating Responsibly in a Digitally Connected World".

Please watch the below video for more information and for further details, please visit their website.

WMS 2015 Intro Video
Thanks!

Dr Linden R Brown and Chris Brown,

Insper University, Brazil
Chris will be leading a Customer Experience Management Program for Insper University in Sao Paulo, Brazil on November 12th & 13th, 2015. Read more  here.

We made it into McGraw-Hill's Top 10 Best Sellers for 2015!



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