Sporting clubs refer to their customers as fans. This is an appropriate term because "fan" is shortened from "fanatic". Successful sporting teams have fanatical supporters who are typically lifelong supporters of their sporting club and team.
Dr. Linden Brown will be speaking at this years World Marketing Summit being held in Japan in October.
Professor Phillip Kotler, the father of modern marketing, will be joining an international group of marketing all-stars on the power of marketing and innovation to make a positive change.
