It's already April! We hope you are all enjoying the beautiful signs of Springtime.

 

We have some very interesting blog posts to share with you from March:

Why are Tesco, McDonald's and Woolworths Supermarkets Losing their Leadership Positions?

 

"Customer resistance, competitive price cuts, shrinking profit margins are just symptoms of a much deeper problem. These signs obscure the real issue - these market leaders have lost their customer focus that in turn has had a negative impact on customer perceived value and customer experience."

 

Why should a monopoly be customer-centric?

 

"If you are in a monopoly position, are you considering how to develop a more customer responsive organization - not just through improved customer service, but as a customer culture?"

 

 

Also a reminder if you are going to be in the San Diego area on April 23rd, MarketCulture will be speaking at the CEO and CMO Authors Speak - Innovations in Marketing, Products, Services and Market Centricity.