Hope you are all having a successful start to the New Year and looking forward to welcoming Spring!

MarketCulture has been invited to speak at the CEO and CMO Authors Speak - Innovations in Marketing, Products, Services and Market Centricity on April 23rd at Qualcomm's HQ in San Diego. If you are in the area please come past and say hi, we would love to see you! You can read more about this Leadership Event on our website.

 

 

We also wanted to share our most popular posts from the MarketCulture Blog from this past month:

 

Is Telstra Australia's Amazon?

"While some may argue you cannot compare a telecommunications company with an online shopping mega star like Amazon, I beg to differ. There is one core element both companies now share - their absolute commitment to being customer centric."

 

How to generate customer insights without another survey!

"Ethnographic research can provide deep insights into people's behaviors and unmet needs by taking a holistic view of customers in their own environment."

 

3 reasons why customer centricity's time has come

"The world of business has rapidly transformed over the past 15 years. From a world where businesses controlled supply, controlled the message and could dictate terms to customers to one where customers have a much louder and more influential voice."