November 2013
SSWBN Newsletter:
The Compass 



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From the Executive Director
Stacey Shipman
Stacey Shipman
Dear Members and Colleagues:


In the early chapters of Sheryl Sandberg's book Lean In, she asks:  What would you do if you weren't afraid?    

 I know ... it forces you to dig deep. 

At the October lunch we asked attendees to discuss this question plus two others:   

  • What would you do if you weren't afraid?
  • What would you do if you didn't need approval from other people?
  • How can SSWBN provide support?

Some of the fears that came up during the discussion included:

  • Public speaking
  • Making sales calls
  • Letting go of staff or processes that aren't allowing you to grow your business

Can you relate?


I'm no stranger to fear.  I have lived with it my whole life, and I have missed out on many opportunities as a result.

I didn't wake up to fear until I quit my job in 2006 to pursue self-employment.  I had great ideas but could not implement them.  I froze at the thought of promoting myself.  Desperate for a solution I got curious about where the fear came from.  That is when I first heard the fear question.  The questions I asked forced me to dig deep and get curious.

Admittedly, what I learned was not always pretty;  however, it allowed me to get unstuck and take action towards my goals.  I will be the first to admit I haven't become fearless;  however, I have learned how to fear less.

If fear keeps you stuck from networking, following up, making calls and developing the relationships you need for success, start by asking yourself the "fear" questions:

  • What would I do if I weren't afraid?
  • What would I do if I need approval from other people?
  • How can SSWBN provide me with support?

Get creative with your answers!  Think big:  no limits.

Write in a journal, share with friends, find people who can support your efforts to step into fear, and live life on your terms.  I bet you will find some of those people at SSWBN.

What would you do if you weren't afraid?  Send me an email to share your dreams and fears and learn how SSWBN can support you.



Stacey Shipman

Executive Director



P.S.  I came across this great blog post about "networking for no reason" by Michael Katz, owner of Blue Penguin Development, a company that specializes in helping solo professionals create successful businesses and lives.  When was the last time you networked without an agenda?

Message from the President


stacy mafera 2013
Stacy Doherty 


Hello friends!


Boy, do I feel motivated and ready to take on the world.  This past week I had the pleasure of taking part in our Building Business retreat down at the Inn on Onset Bay along with ten other women, facilitated by our very own Jacquie Collins of Partnering for Performance.  I have got to tell you, this was the best time and money I have spent on myself and my business in a very long time. 


Pre-trip I had created a list (shocking, I know), of things I wanted to get accomplished -- the basic things that most business owners can never find the time to do, such as mileage tracking, analyzing my expense reports, and tweaking my budget for the end of the year expenses, to name a few.  I packed up my bags, a box of supplies, paperwork, and a few books that I wanted to review and went on my way.  Now when you really look at this, could I have gotten this work done at home over the weekend?  The initial reaction would be yes ... but alas, ten and a half months into the year and I had not done it yet.


Taking this time away from my normal surroundings encouraged me to act differently and be more productive -- I did not have to worry about whether or not the dog had been let out, or if the mail had arrived yet, or about fighting that eternal battle of "do I throw in a load of laundry?  Or do I continue working?" 

The retreat environment gave me the space to really focus on my business, Errands Etcetera, and on what the future looks like for my company.  I had the ability to bounce ideas off of others, and ask questions -- a benefit you do not get when you work on your business plan at your dining room table.  I was able to fully immerse myself, and it felt AMAZING. 


For the first time in a long time I felt myself considering the hard questions, and really taking my thoughts from inside my head and putting them down on paper (or, more literally, stored in my laptop).  I thought about what would happen if there was an accident and I could not work -- what would be the next steps?  What kind of clients do I love to work with, and what types of clients/projects am I less excited about?  How many hours do I really need versus want to work each week, and how can I make those two values balance?  Where do I see myself in five years -- am I still doing the bulk of the work?  Do I have employees?  Am I still living in Quincy?  Why do I see value in my business?  Why do I love what I do?  Having the time and space to step back and start to answer these questions are going to be the key to the success by design of my business. 


During my weekend escape I might not have accomplished all I set out to do ... but I was able to work on things that were just as important to running my business, and which cannot be delegated out (unlike my mileage report).  My business plan is still not complete but I can say that now I have a more definite direction, and I have a guide to help me remember when I'm feeling lost.  



Stacy Doherty


Errands Etcetera

SSWBN Connections

lynn Feingold
Lynn Feingold

 Hello everyone!


The colder weather coming makes me think about the quaint old New England custom called "bundling."  If it was too cold in ye olde house for the young folks to continue their courtship, their parents would roll each of them up tight in a heavy quilt and put them into bed together, the idea being that they could be comfortable and talk all night and decide if they were a "match" without freezing to death.


In the modern world, businesses "bundle" their services to make them more attractive to their customers.  In the Network we call this "collaboration," and the right collaboration can make what you are offering very appealing to your customers.  I especially love to hear about collaborative efforts like the examples below, because it means that our Network is really working:


Rosemarie Lanchester of RKL Business Associates, Inc. would like to thank Nancy O'Keefe of Simple Small Business Solutions for agreeing to partner and collaborate to offer business presentations.  Their combined years of experience in merchant services and sales implementation tools are sure to be of advantage to many local businesses.  After meeting Nancy at a Network breakfast, Rosemarie thought they would make a great team.  Their programs will include how to eliminate receivables, increase sales, how to comply with the Massachusetts Data Security Law, minimize overhead, work less and make more money!  This is information every business owner needs to know, and we can all look forward to hearing more about these planned programs.


Stacy Doherty of Errands Etc. thanks

  • Nicole Peterkin of New York Life  for the great referral, as well as a lead for an employee. 
  • Alison Schirone of Yarn's End for hosting our Coffee With The President in October.  "The shop was so comfortable and inviting -- and all the treats were delicious!"
  • Niamh O'Maille of The Derby St Shoppes "for inviting me to your office.  It was lovely to visit with you!"
  • Lauren and Al of Cloutier Photography:  "We were so excited to go through all the wedding pictures you captured!  Thanks for sending over the discs!"
  • And finally endless gratitude to Cheryl Bagangan of the Inn on Onset Bay, Jacquie Collins of Partnering for Performance, and sponsors, Becky Coletta of Coletta Law Offices and Viva Johnson of Professional Bookkeeping Services, Inc. for helping to create such an amazing Business Building Retreat! 


Rosemarie Lanchester of Everything You Wish For would also like to thank Stacey Shipman, our new Executive Director, for giving her the opportunity to do a 45-minute presentation at the Business Retreat at the Inn at Onset Bay last month.  She enjoyed sharing her presentation, Eliminating Blocks Toward Success.


Kristen Ford-Hernandez of Premiere Pros sends a sincere thank you to Judy Rizzo of Rizzo Plumbing & Heating for referring another customer for a ceiling repair.  "Thank you, Judy, for always thinking of us!" said Kristen.  And to Nan Foster of The Funky Koi for referring her daughter to us for a repair needed in her home.  Thank you Nan!


Kristen would also like to thank Lee Dixon of Lee's Fabric Creations for supporting her son's business with her purchase of a T-shirt.  "Seeing my son bursting with pride has been a blessing and I truly appreciate Lee's support!"  Kristen said.  She also thanks Alison Schirone of Yarn's End for allowing her son to offer his products for sale in her store!  "I'm continually grateful to the Network for attracting such wonderful people."


Finally, Kristen acknowledges Rosemarie Lanchester of Everything You Wish For  and Janet LaBerge of Good Deeds for referring people to her for a website redesign.  "I'm grateful for the opportunities," said Kristen.


Jacqueline Collins of Partnering in Performance: Business Coaching and Advisory Services recently had a treatment at Patty Funder's LaserLight forMen and Women.  She said, "My skin had a lot of damage from a combination of too much sun and tanning booths from a long time ago.  In the past few years I've been seeing results of that.  I was afraid of seeking out laser treatments, but knowing Patty and trusting her, I had my first visit and I can't say enough about her knowledge and skill!  If you have been thinking about this yourself, I highly suggest seeing Patty!"

Dr. Lisa Lewis of 
Cohasset Family Chiropractic recently did business with Lois Wood of LW Creative Group.  "I needed a design and print project done within a week.  Lois did an amazing job working with me within the time crunch and the final product exceeded my expectations," said Lisa.  "Lois took the time to research the different printers for the best price and speed of delivery as well. Thanks, Lois!"


Kim DeGust of Coughlin and Company Real Estate acknowledges and thanks everyone who contributed auction items to the DOVE Harvesting Hope fundraiser in October. "The auctions were a huge success, in large part due to help from SSWBN members," said Kim.


Patty Funder of LaserLight for Men and Women thanks Dr. Lisa Lewis of Cohasset Family Chiropractic for hosting a varied and interesting monthly guest speaker series, and for extending the opportunity to Patty to present as part of that series.  "This is a great service the Dr. Lisa provides in her very comfortable and roomy facility," said Patty.  "She has developed a great system for marketing her speakers, and I am very grateful that she gave me the forum to polish a comprehensive presentation on aesthetic lasers."


Whether you bundle your service with another member's service, or make a match between your need and another member's service, or get referred by another member to someone who needs your service, it's all collaboration. 

With even colder weather on the way, maybe it's time for you to consider "bundling" your service with another SSWBN member's service.  By the way, I know a good song about bundling...


Lynn Feingold

Songs of the Colonial Days
Above and Beyond


Kim DeGust, Real Estate Professional


 Hello, All!


This time of year we begin to reflect on what we are thankful for and to look for opportunities where we can go "above and beyond" in our own circles.  It is a great time to think about giving back, perhaps to an organization that you would like to volunteer with during the holiday season and beyond;  or to go above and beyond in making  those tax-deductible charitable contributions before the end of the year.  


I am thankful for the relationships I've developed through SSWBN, and I intend to give the opportunity to as many of them as possible to report to this column when they go above and beyond!


Congratulations Joe Hernandez and Kristen Ford-Hernandez as Market Surveys of America recently named Premiere Pros the Best Painting Professionals for 2013.  Please vote, and encourage your customers and clients to vote for favorite businesses in your town.


Editor's Note:  we also congratulate Kim DeGust of Coughlin and Company Real Estate for earning recognition by the Plymouth and South Shore Association of Realtors for her volunteer efforts in the community.  Named to the Association's 2013 Honor Society, Kim said that she is "honored to be included."  Each year the Association selects Honor Society members to recognize their professionalism as demonstrated through volunteering and participating in education and community service.  Kim volunteers in the DOVE organization, the Friends of Mel, and Vital Impact.


As always I love to hear about your announcements, successes, awards both personally and professionally.



Kim DeGust
Coughlin & Company Real Estate
(781) 335-2357
(781) 363-0485 cell


Networking Nova

Each month the SSWBN Membership Team recognizes a member who exemplifies the qualities of a Networking Nova, a person who embodies the Network's core values of coaching, contacts and collaboration; someone who is visible at many SSWBN events and who treats others with respect and dignity.  In addition, this person utilizes the Network to build his/her business and helps others do the same.



New Member Hilary Troia:  At 'Home' in the Network


I have been with SSWBN for not quite a year. I began by going to as many meetings as I could so that I could familiarize myself with our members.  I enjoy having one-on-one meetings outside of the larger groups to get to know everyone better and to have a better understanding of what they do.  If I can't personally give them business, I probably know someone I can refer them to and often do.  


I love our newsletter and look forward to its publication. It contains great educational segments, as well as further information about our members.  I'm also looking forward to joining one of our groups so that I can contribute more to the organization.


Our goal at Home Instead Senior Care is to help our seniors and their loved ones stay at home for as long as possible and as comfortably as possible.  We also focus on supporting our seniors' primary caregivers, recognizing how important their needs are, too. 


We become a trusted resource to our clients, and they often look to us for other needs outside of our primary expertise, such as insurance and legal questions, aging in place contractors, downsizing assistance, massage therapy and pain management.  I find it invaluable that we have so many professionals in our Network available to refer to our clients.


I never have an agenda when I go to a networking meeting.  Whomever I end up speaking to or sitting with, I believe I am meant to meet them at that moment.  I'll never forget one breakfast where I had placed my bag at an empty table, left to network and returned to find that everyone at the table was in senior service!  What are the chances of that?! 


This is an incredible Network of wonderful women and men who are engaged, energetic, and eager to help.  As with any organization, you get out of it what you put into it.  I have made some great friends and look forward to making many more. 


Hilary Haynes Troia
Home Instead Senior Care
(781) 924-5694 



In This Issue- Click to go to:
Executive Director's Column
A Message from the President
SSWBN Connections
Above and Beyond
Networking Nova
Featured Business


comfort Keepers 2012


watch all 2011 

Eastern 2009 
 Real Estate Rocks
Prof Bookkeeping  

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E-newsletter designed by 
Kristen Ford-Hernandez,

November Events


Networking Lunch

Tuesday November 12, Gourmet Gardens in Hingham.

Develop the relationships you need for success.

Note change of day to Tuesday. Click here to register.


Speaker Breakfast

Wednesday November 20, Linden Ponds, Hingham.

Vicki Donlan, co-founder of SSWBN and entrepreneur, will share lessons learned as a woman entrepreneur and leader.  Get inspired to start, grow or lead your business!

Note change of day to Wednesday.

Learn more or register.


Coffee with the President

Join SSWBN President Stacy Doherty for conversation and connection. Ask questions, meet new people, and develop relationships in this casual, yet intimate environment. No fee, RSVP requested.  

Learn more or register. 





Thank you!

SSWBN I 439 Columbia Rd, Hanover, MA 02339 I  781-924-5160 I