March 2013
SSWBN Newsletter:
The Compass 



Thank you for  subscribing to the SSWBN Newsletter.  Our mission is to provide you with Contacts, Coaching, Collaboration, Community.


Let us help you grow your business!
See our Events Calendar here.


From the Executive Director
Katie Howard
Katie Howard

 Dear Members and Colleagues:


We are seeking business women and men to join South Shore Women's Business Network in April!  To make it easier ... we are conducting a Membership Drive.  Will you help us spread the word?  The larger the Network, the larger your network!


Networking is simply the cultivating of mutually beneficial, give and take, win-win relationships.  It works best, however, when emphasizing the 'give' part. -- Bob Burg, Author and Speaker


And do we ever give!  I am constantly amazed by the level of support and encouragement that I see from members.  We get it:  you get what you give.  Our Connections column in this newsletter grows every month and our Facebook pageis filled with thank-yous, messages of collaboration and more.  If you haven't done so yet, join us and we will make it worth your while.


If you'd like to discuss membership with me, contact me at or 781-696-9901.  You may also contact the Chair of our membership team, Diane Sargent, at; or you may contact any member of our Board of Directors.  We all believe and support the Network's mission of providing our members with Contacts, Coaching, Collaboration, and Community.  Join us!


Thank you!



781-696-9901 *


Dedicated to the success of our members through Contacts, Coaching and Collaboration - our mission.

Message from the President


Terri Martini 2012
Terri Martini 


Spring has sprung!  At least that's what the calendar says.  This time of year represents change of season, the changing of the clocks and spring cleaning.


I recently did some spring cleaning.  I thought that since I pay an outrageous amount of money every month for health insurance, that I should go see all the doctors covered by my insurance.  I had my all my 'womanly parts' checked, then got my teeth cleaned -- thanks to SSWBN member  Dr. Courtney of Holly Tree Dental for making them sparkle -- and then I took myself out for a routine physical. 


Since it had been cheaper to go without insurance and pay the fee at the end of the year, it has been four years since I had a routine physical.  Sure enough, after a hundred questions right down to, "When did my mother get her first period?" the doctor says, "Uh-oh, we better schedule you for a colonoscopy." 


Have you ever had one?  If you want to jump start your diet I highly recommend it.  Otherwise, steer clear!  It was nerve-racking leading up to it and those of you who have had it before or who have knowledge of the process understand what I went through the day before and the day of the exam.


After all was said and done and all my pipes were cleaned I realized, god I am getting old!  When did that happen?  Everything cracks, everything aches, bedtime starts earlier and I'm up at the crack of before dawn!  I look in the mirror and wonder, "How did I get this old?"  My twenties are so far in the past. 


Change of season, change of routines, change of goals.  Spring forward, spring cleaning. 


I recommend that you think about the last time you did a thorough health check.  Do you go routinely?  You should.  I myself practice homeopathy and don't agree with modern medicine and taking pills for a hangnail which has so many side effects you might grow a tail;  but at the end of the day, no matter what medicine you practice, you need to check yourself at least once a year.


I've done my job at taking care of myself and since I passed all tests with flying colors, overnight it gave me the peace of mind to get back in the game!  It has been a long hard winter and Scituate Harbor has not been a fun place to be!  My new, clean bill of health has energized me to get back on track with my New Year's goals.  I'm sure you already guessed my diet was the first to go by the wayside ... but anyone could have predicted that.  Reorganizing my schedule, reorganizing my business and reorganizing my life are on the agenda!


Those of you reading this who are not yet members of SSWBN, I encourage you that as you tackle your Spring cleaning, you think about cleaning out your schedule this month.  Make time for yourself and your business by joining us during the membership drive this month -- and spring into action to start growing your business.  It has helped me tremendously over the past five years and I know it can help you, too!  





About the Law - Barry Gordon, GMO
Barry Gordon 


The following forms the basis for Attorney Gordon's part in the SSWBN seminar for May.



Once Upon A Time:  A true

and personal story


As you know, technology now makes it possible to pick the conclusion to some television stories.  They give you the beginning and the middle, and you construct the ending. 


Likewise with every life there is a beginning, a middle and a conclusion.  We do not get to pick the beginning of our life, but we often have some control over the course of it and over the conclusion.


You can retain our team to work with you to write the story and the conclusion to your life.


If you were given the opportunity to write your story and the conclusion, would it include that you were respected as a good and successful businessperson?  Would you be spoken of kindly, thought of as benevolent, remembered with a smile?


If what you hope for yourself is not the path you find yourself traveling today, and you want to work with a team with the knowledge and skill to reshape your path, then we are the team for you!


To start the beginning of the next part of your life and your business, doing two things will make life easier and more satisfying:

  1. Organize the corporate books and governance. Simply, that means reviewing books and records to make certain all officer/director information is accurate and that all votes are in place.
  2. Review the financial condition of the corporation to make sure there is a good business plan.  Make sure that you know how to make money, and that you actually are making money, and that you have the right staff.

You do all this so there is a happy ending.  Our team will meet with you to work through your goals, determine if the goals are realistic, determine the value of corporation, provide recommendations to enhance the value, set realistic values for sale of interests to employees or to others or for estate planning purposes.


Determine whether or not employees and owners want to put a buy/sell agreement in place, and if they do, implement it.  You might be very surprised how much you are worth or could be worth!


Allow us to help you get involved, resolve your problems, and evolve your business into the business you hoped it would be.  In the course of our work, we will guide you to write a conclusion to a book and a life that you, your family and all of your colleagues will read over and over again.





Barry Gordon

Gordon, Mond & Ott

(617) 786-0800. 



About Your Money  - Cheryle Brady, Ameriprise Financial, Inc.
Cheryle Brady Featured Business headshot
Cheryle Brady, Ameriprise Financial Services


Assessing Your Risk Tolerance


Before you can identify which investments are well suited to your financial goals, you need to determine your risk tolerance. This is your level of comfort with market volatility and/or the degree to which you are willing to risk the loss of your principal for a potentially greater return.


For example, some people worry about daily or weekly price fluctuations, but others do not. Some have more discretionary income than others and would be less affected by a market downturn than others.


There is no "right" or "wrong" when it comes to your individual attitude toward risk. It's important, however, to be aware of your feelings in order to work within your own comfort zone. There are five general categories of risk tolerance. They are:


  • Very conservative - These investors tend to like investments that are less likely to fluctuate in volatile markets and will forgo potentially higher rates of return in exchange for safety of principal. For example, retirees who are concerned about the impact of a market downturn on their ability to comfortably take retirement income typically prefer a very conservative portfolio.
  • Conservative -These investors will tolerate some risk as they seek a reasonable rate of return. Investors who are nearing retirement tend to move toward more conservative portfolios.
  • Moderate - These investors tend to like a balanced portfolio of lower risk and higher risk investments.
  • Aggressive - These investors are more likely to be comfortable with higher levels of risk for potentially higher levels of return. They tend to have investment goals with longer time horizons.
  • Very aggressive - These investors are willing to take a significant amount of risk for potentially higher returns. For example, young people who do not need access to their portfolio holdings for a long period of time may be more comfortable with very aggressive portfolios. 

Of course, these levels fall on a spectrum and you may be somewhere in between one category and another. And your portfolio may include a mix of investments in different risk categories. For more help identifying your risk tolerance, use the free risk assessment tool at or talk with your financial professional.



Cheryle Brady is a Financial Advisor and Associate Vice President with Ameriprise Financial Services, Inc. in Quincy, Massachusetts.  She specializes in fee-based financial planning and asset management strategies and has been in practice for 20 years.  To contact her, telephone 617-691-2167, Ameriprise Financial Services, 859 Willard Street, Floor 3, Quincy, MA 02169. 


Brokerage, investment and financial advisory services are made available through Ameriprise Financial Services, Inc. Member FINRA and SIPC.


2013 Ameriprise Financial, Inc. All rights reserved.       

SSWBN Connections

Kristen Ford Hernandez 2012
Kristen Ford Hernandez

Hello  Members,


When I started writing this column, I realized, April is finally here!!!!   After a long Winter and with the better weather right around the corner, it will make getting out to more networking events a lot easier!  I hope to see you all soon.


Suzanne Ducharme of Your Pathways to Healing would like to thank Janet LaBerge of once again coming up with the perfect piece for my kitchen.  This is the third time I have benefited from her generosity, and I am so grateful."  To Kathleen Keegan, of Real Estate ROCKS!  "As I am getting ready to rent out my condo, Kathleen sent me a packet of forms that I can use, and she also gave me helpful advice about where to go to learn the ropes of being a landlord.  I appreciate her time and her expertise.  Kathleen ROCKS!" said Suzanne  "And thanks to Lois Wood, of LW Creative Group, for helping me make some big changes to my website and my business image/brand.  While it is a work in progress, Lois has unmatched talent and expertise and she is great to work with.  I cannot wait to show everyone my new site and logo!" 


Lee Dixon of Lee's Fabric Creations also shares a heart-felt thank you to Lois Wood of LW Creative Group for "developing my fabulous new logo and website for Lee's Fabric Creations!  Lois is a pleasure to work with and she gave me one-to-one detailed training on how to perform updates myself.  Great job, Lois!"


Lynn Feingold of Songs of the Colonial Days sends along sincere thanks to Patty Funder of LaserLight for Men and Women and Jean Donohue of Jean Donohue Photography "for their help with the Above and Beyond column in the monthly SSWBN Newsletter during my recent downtime.  I have since jumped back into the driver's seat, but it just would not have gotten done without their kind assistance!  Their generosity of spirit is just another example of what makes this network so special."


Rosemarie Lanchester of Everything You Wish For would like to thank Jessica Foley of Dave and Busters for extending her generous offer to come for lunch and a tour of her facility located at the former Braintree Cinema location next to Pizzeria Uno's on Granite Street.  "Jessica is such a gifted marketer who made such a positive impression on me when we first met at the Hingham Beerworks lunch in January," said Rosemarie.  "I invited my favorite Financial Advisor, Nicky Peterkin of NY Life and Jessica was very generous with her time as she gave us a private tour and let us play some of the games.  It was such a delightful experience!  Dave and Busters is a new member of our Network and the perfect place to have a fun night with the Network! ... Games for all ages and skill sets!  THANK YOU, Jessica!"


Rosemarie would also like to thank Tim Needham, of Spaulding Rehabilitation Outpatient Center in Braintree for providing her the opportunity to give a presentation on Stress in the Workplace using Emotional Freedom Techniques. "It was a great experience!" said Rosemarie 


Last but not least, Rosemarie is soo grateful for the enormous help of Kristen Ford-Hernandez from Enterprise Marketing!  "She is such a gifted person who totally revamped my website to exhibit a clearer message about what EFT is and how it can help YOU!  I absolutely LOVE what she has accomplished in such a short amount of time.  After knowing Kristen for such a long time, it is such a blessing to be working with her!"


Nicole Peterkin of New York Life sent in a number of thank-yous!  First... to thank Rosemarie Lanchester of Everything You Wish For for "being such a great friend and client, and for referring me to two individuals for financial planning -- one of whom became a client!  I also want to thank her for her commitment to sharing her knowledge of EFT with me and always being willing to send me a script and do a phone session when stress sets in.  I also want to thank Judy Rizzo of Rizzo Plumbing and Heating. She and her husband John are such great people to work with! I had an issue with a broken water heater and John went above and beyond, picking up a part and installing it so that my household would have hot water through the weekend when another plumber told me I'd have to wait until I bought a new heater. John also took care to walk me through everything he was doing in terms I could very easily understand and he made sure I called about a warranty on the old heater to ensure I wasn't leaving money on the table. Lastly, he inspected the water heater for my first floor unit and noticed it was rusting through and showed me so that I can keep an eye on it and prevent another flood in the basement!  I cannot say enough good things about Rizzo Plumbing and Heating -- I wouldn't hesitate to refer them to anyone.  


And from myself ....I would like to thank George Washington Toma.  I called for a stove repair and they were out to my home within an hour.  Great service!





Kristen Ford-Hernandez

Enterprise Marketing



DDDDC, for "


Above and Beyond


lynn Feingold
Lynn Feingold 



I think we've seen the last of the snow ... I think!  Here's a fresh bouquet of spring achievements for you to enjoy!  Like daffodils in Spring, nothing can keep our members from shining through!


If you want to learn about how to use Constant Contact for your business, you have the opportunity at SSWBN to learn from a master -- Lori B. Johnson of Your Best Image!  Lori has achieved Constant Contact All Star status for the third year in a row! Congratulations, Lori!


Congratulations to Paul Gerst, L. Ac. of New England Natural Health Services who has been named the official Acupuncturist of the Plymouth Pilgrims, the new semi-pro baseball team!  Paul and New England Natural Health Services will conduct health education for the team and treat team members for sports injuries, performance issues and other chronic health problems.  Home Run!


Kudos to Cheryle Brady, Financial Advisor and Associate Vice President, Ameriprise Financial Services, recently featured in Boston Magazine as a 2013 Five Star Wealth Manager.  A select group, the 2013 Five Star Wealth Managers constitute less than four percent of the wealth managers in the Boston area.  Cheryle helps clients meet their financial needs and plan for the future by looking at their entire financial picture, including cash reservices, debt management, investments, protection and taxes.  


Finally, our heartfelt congratulations to Pauline Alighieri and the Friends of Mel Foundation upon accepting the New England Coalition for Cancer Survivorship Outstanding Achievement Award, presented in recognition of an individual or group whose dedication and efforts have had significant impact on the issues that cancer survivors and their loved ones face.


Editor's addition:  please join me in congratulating this column's author, Lynn Feingold, for her recent recognition by Dunkin' Brands Women's Integrated Network (WIN) for her leadership during the 2012 September Volunteer Days.  On four Fridays last September, 170 volunteers throughout the organization served a total of 450 hours to help nonprofit organizations that assist women and families in need in our communities.  As a result, Dunkin' Brands selected Lynn to chair the WIN Community Service Committee in 2013!  Those who know the health issues that Lynn was dealing with during that volunteer time will recognize how much more extraordinary this achievement is for her!  Ever humble, Lynn said, "We should stress that while I launched the idea, someone else on my team had to bring it over the goal line for me.  I would indeed have been superhuman if I could have done this while doing chemo!"


Do you have something to celebrate with SSWBN members?  Email me at 



Lynn Feingold



Networking Nova

Each month the SSWBN Membership Team recognizes a member who exemplifies the qualities of a Networking Nova, a person who embodies the Network's core values of coaching, contacts and collaboration; someone who is visible at many SSWBN events and who treats others with respect and dignity.


In addition, this person utilizes the Network to build his/her business and helps others do the same.



Dr. Lisa Lewis, Cohasset Family Chiropractic



I joined the Network in October 2012.


To make the most of my membership, I try to attend as many events as my schedule will allow.  I volunteered to serve as the greeter for the March lunch meeting, which gave me the opportunity to meet everyone who attended.  It was a lot of fun.  I have signed up to give my three-minute presentation on May 30th.  I met with Katie to discuss how to make the best use of my membership, and that meeting gave me some great ideas as well as exposed me to some benefits of membership that I wasn't aware of.  I plan on doing business with a couple of members for things that I am currently in need of.  I also invited a patient of mine to the lunch this month because she is starting a new business.



As a new member, I am busy building relationships with other members. I haven't received any referrals from the network as of yet.


If I could offer any advice, I would advise attending as many events as possible, serving as an event greeter, following up with people you connect with at the meetings, and signing up to give one of the three-minute



I am enjoying the level of support from the SSWBN team as well as other members.



Dr Lisa Lewis

Cohasset Family Chiropractic



In This Issue- Click to go to:
Executive Director's Column
A Message from the President
About the Law - Barry Gordon
SSWBN Connections
Above and Beyond
Networking Nova


comfort Keepers 2012


watch all 2011 

Eastern 2009 
 Real Estate Rocks

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